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Music to our eyes: Elton John introduces new Specsavers eyewear collection
  • International

Music to our eyes: Elton John introduces new Specsavers eyewear collection

By Reel 360 May 8, 2025
Elton John has always seen the world through signature specs. From oversized rhinestones to outrageous shapes, his glasses aren’t just accessories—they’re part of the per...
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Lime rides into Barcelona in a big… really big way
  • International

Lime rides into Barcelona in a big… really big way

By Reel 360 May 7, 2025
Lime, the world’s largest shared electric vehicle company, has officially landed in Barcelona—and it’s making a very big entrance. To celebrate the rollout of 500 Gen4...
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Covert and Go RVing go beyond the door in stunning campaign
  • REEL MILWAUKEE

Covert and Go RVing go beyond the door in stunning campaign

By Reel 360 May 7, 2025
Covert, the London- and NYC-based production company, has partnered with Go RVing and agency BVK to launch “Just Beyond Your Door,” a visually captivating new campaign invi...
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Marvel’s Thunderbolts* rebrands itself in real time—meet The New Avengers
  • Reel Ad of the Week

Marvel’s Thunderbolts* rebrands itself in real time—meet The New Avengers

By The Geek May 5, 2025
If you haven't seen Marvel's Thunderbolts* just yet... well it doesn't matter anyway because the news is out there. Just days after its release, Thunderbolts* has officially re...
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Fela’s Emma Higgins directs Rockstar Energy’s  athlete-fueled campaign
  • REEL LA

Fela’s Emma Higgins directs Rockstar Energy’s athlete-fueled campaign

By Reel 360 May 2, 2025
Fela director Emma Higgins brings a serious edge and style to the latest campaign for Rockstar Energy, developed by creative agency Makers. Featuring emerging athletic stars Ch...
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Sephora and Taika Waititi nail skincare obsession in campaign
  • Reel Ad of the Week

Sephora and Taika Waititi nail skincare obsession in campaign

By Reel 360 May 2, 2025
In a category often defined by perfection, Sephora is celebrating imperfection—with style, self-awareness, and a sly wink. That’s why this week’s Reel Ad of the Week goes...
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American Standard offers $150K down payment giveaway
  • REEL MILWAUKEE

American Standard offers $150K down payment giveaway

By Reel 360 Apr 30, 2025
This year marks a major milestone for American Standard, the iconic brand behind many of the tubs, sinks, toilets, and faucets that have shaped American homes for generations. ...
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Jackie van Beek brews comedy in Simply Gold Peak Tea campaign
  • REEL LA

Jackie van Beek brews comedy in Simply Gold Peak Tea campaign

By Reel 360 Apr 30, 2025
Institute director Jackie van Beek brings her signature wit and comedic precision to a new campaign for Gold Peak Tea. The campaign spotlights both the bran...
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Six Flags introduces the Funsultant in new national campaign
  • REEL DALLAS

Six Flags introduces the Funsultant in new national campaign

By Reel 360 Apr 28, 2025
Six Flags Entertainment Corporation — now the largest regional amusement park company following last year's merger with Cedar Fair — has launched its first national brand c...
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Spotify’s Sanremo Playlist blooms with music
  • International

Spotify’s Sanremo Playlist blooms with music

By Reel 360 Apr 23, 2025
For the 2025 Sanremo Festival, Dentsu Creative Italy transformed Spotify's official playlist into a stunning multisensory experience, unveiling a bold new visual identity that ...
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Hard Rock Bet declares it’s officially Jackpot Season
  • Reel Ad of the Week

Hard Rock Bet declares it’s officially Jackpot Season

By Colin Costello Apr 23, 2025
Hard Rock Bet is rolling out the red carpet—and a whole lot of laughs—for New Jersey players with the launch of its new “Jackpot Season” campaign, created by 72andSunny...
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ICYMI: The Best Ads of March
  • Reel Ad of the Week

ICYMI: The Best Ads of March

By Colin Costello Apr 23, 2025
March roared in like a lion—with giant cats scaling buildings in London—and left with a trail of unforgettable campaigns that dared to be bold, bizarre, and brilliantly hum...
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Finance of America helps 55+ unlock their homes’ hidden values
  • REEL LA

Finance of America helps 55+ unlock their homes’ hidden values

By Reel 360 Apr 22, 2025
Finance of America today launched its new brand platform, “A Better Way with FOA,” along with a nationwide advertising campaign aimed at redefining how homeowners 55 and ol...
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Lexus taps Blair Underwood to set a new standard of amazing
  • REEL LA

Lexus taps Blair Underwood to set a new standard of amazing

By Reel 360 Apr 22, 2025
Lexus and agency Walton Isaacson have unveiled a cinematic new campaign titled “The Standard of Amazing," a powerful brand repositioning that moves beyond product specs and ...
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Beyoncé and Levi’s turn up the heat with Chapter 3 of REIIMAGINE
  • REEL SAN FRANCISCO

Beyoncé and Levi’s turn up the heat with Chapter 3 of REIIMAGINE

By Reel 360 Apr 17, 2025
Beyoncé and Levi’s are back, and this time they’re taking over a roadside diner. The global superstar and iconic denim brand have just launched Refrigerator, the third cin...
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Zendaya channels her Vulcan in Zone Dreamers campaign for On
  • International

Zendaya channels her Vulcan in Zone Dreamers campaign for On

By Reel 360 Apr 17, 2025
Zendaya is back on screen—this time not in a Hollywood blockbuster, but in a cinematic campaign for Swiss performance brand On. Zone Dreamers, a fictional film trailer starri...
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New D&G campaign introduces HndsUp, a bodycam for civilians
  • REEL LA

New D&G campaign introduces HndsUp, a bodycam for civilians

By Reel 360 Apr 17, 2025
The Courageous Conversation Global Foundation (CCGF) has unveiled a provocative and symbolic new innovation: HndsUp, a conceptual wearable camera designed for civilians. Worn o...
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Child Rescue Coalition unveils chilling campaign from D&G
  • REEL NEW YORK

Child Rescue Coalition unveils chilling campaign from D&G

By Reel 360 Apr 16, 2025
In a sobering response to the alarming rise in online child exploitation, the Child Rescue Coalition (CRC) has launched a chilling new awareness campaign, from David&Goliat...
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Away and American Haiku launch transformative campaign
  • REEL LA

Away and American Haiku launch transformative campaign

By Reel 360 Apr 15, 2025
Luggage and lifestyle brand Away has teamed up with creative agency American Haiku to launch a new campaign that reimagines the meaning of travel. Titled “Travel Changed Me,â...
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Nuveen wants us to “Invest Like the Future is Watching”
  • REEL NEW YORK

Nuveen wants us to “Invest Like the Future is Watching”

By Reel 360 Apr 15, 2025
To align its evolving identity with a purpose-driven vision, Nuveen, the global investment manager of TIAA, has launched a new brand platform titled “Invest Like the Future i...
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