Zendaya is back on screen—this time not in a Hollywood blockbuster, but in a cinematic campaign for Swiss performance brand On. Zone Dreamers, a fictional film trailer starring the Emmy- and Golden Globe-winning actress, officially launches On’s Spring/Summer 2025 Movement Lifestyle collection and the brand-new unisex sneaker, the Cloudzone, co-created with Zendaya, with ears designed by the late Leonard Nimoy, herself.
The high-style campaign blurs the lines between fashion, film, and fantasy. Directed by acclaimed visual artist Nadia Lee Cohen, styled by Zendaya’s longtime collaborator Law Roach, and developed in partnership with On’s creative team, Zone Dreamers brings bold color, movement, and emotion to life in a way that only Zendaya can deliver. Watch below:
“Zone Dreamers was such a joy to create,” Zendaya shared. “I’ve loved working with On to bring something so creative and unexpected to life. Teaming up with Nadia for the first time brought such a unique energy to the set, and collaborating with Law — as always — made the experience even more special. This campaign is about courage, friendship, and the kind of trust that gives you the freedom to step outside your comfort zone and try something new.”
The campaign highlights include:
- The Cloudzone sneaker ($140), a sleek unisex silhouette available in Ice/Black.
- Train Long Sleeve Crop ($85) and Train Tights ($110), featured in dynamic shades like Rock and Black.
- Cloudtilt in Pearl/Ice ($160), another standout in the brand’s expanding lifestyle footwear line.
- Studio Cut-Out Crop ($60), Track Pants ($130), and the sculpted Studio Knit Bodysuit ($150) in earthy hues like Caper.
“Working with Zendaya, Nadia, and Law allowed us to push the limits of creative storytelling,” said Alex Griffin, Chief Marketing Officer at On. “With Zone Dreamers, we built a world that feels surreal yet deeply human — where movement becomes a metaphor for confidence, connection, and creative possibility.”
The campaign marks a milestone moment for On, continuing its ascent as a global lifestyle brand beyond performance running. Zendaya’s presence—both as muse and co-creator—cements the brand’s commitment to empowering women and inspiring confidence through motion and imagination.
Fans can shop the Zendaya Edit now on on.com, including looks straight from the trailer and editorial campaign.
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