Lime, the world’s largest shared electric vehicle company, has officially landed in Barcelona—and it’s making a very big entrance.
To celebrate the rollout of 500 Gen4 e-bikes in the Catalonian capital, Lime partnered with Barcelona-based creative agency Doce Studio on a bold new social campaign, The Streets Are Green Again, anchored by a surreal CGI stunt featuring XXL e-bikes cruising past the Sagrada Familia. The AI-generated clip reimagines Lime’s iconic rideables at colossal scale, creating a thumb-stopping visual metaphor for the transformative power of micromobility.
At the center of the activation is a playful CGI FOOH (faux out-of-home) video that imagines two enormous e-bikes gliding through the plaza of Gaudí’s architectural masterpiece, stopping two stunned pedestrians in their tracks. It’s a fresh twist on Lime’s mission—and an example of how brands can use emerging technologies to create viral, culturally tuned storytelling. Watch below:
“We wanted to launch in Barcelona with something that felt impossible to look away from,” said Christian Navarro, Director of Brand Marketing at Lime. “By exaggerating the scale of our bikes in such an iconic location, we’re tapping into a sense of wonder and imagination—while making a clear statement: sustainable transport can be bold, fun, and culturally relevant.”
The campaign is rolling out on Instagram and TikTok, with a dual emphasis on global shareability and local authenticity. Lime enlisted Barcelona influencers Maria Vallespí and Pau Joan Miquel to bring added reach and hometown flavor to the content.
“The creative process behind The Streets Are Green Again focused on highlighting the positive energy Lime brings to Barcelona—especially now, as spring returns,” added Luchi Nóbile, Creative Director at Doce Studios. “By combining surreal visuals with fresh lifestyle photography, we wanted to capture both the magic and the movement of exploring this city by bike.”
The campaign builds on a broader trend of brands blending AI, CGI, and real-world influencers to create immersive, city-specific activations. For Lime, the oversized bikes are more than a visual gimmick—they’re a bold symbol of the growing scale and influence of sustainable mobility.
“This is more than a campaign,” Navarro concluded. “It’s a creative call to action—encouraging people to picture a greener, more imaginative way to move through their cities.”
Lime, the world’s largest shared electric vehicle company, has officially landed in Barcelona—and it’s making a very big entrance.
To celebrate the rollout of 500 Gen4 e-bikes in the Catalonian capital, Lime partnered with Barcelona-based creative agency Doce Studio on a bold new social campaign, The Streets Are Green Again, anchored by a surreal CGI stunt featuring XXL e-bikes cruising past the Sagrada Familia. The AI-generated clip reimagines Lime’s iconic rideables at colossal scale, creating a thumb-stopping visual metaphor for the transformative power of micromobility.
At the center of the activation is a playful CGI FOOH (faux out-of-home) video that imagines two enormous e-bikes gliding through the plaza of Gaudí’s architectural masterpiece, stopping two stunned pedestrians in their tracks. It’s a fresh twist on Lime’s mission—and an example of how brands can use emerging technologies to create viral, culturally tuned storytelling. Watch below:
“We wanted to launch in Barcelona with something that felt impossible to look away from,” said Christian Navarro, Director of Brand Marketing at Lime. “By exaggerating the scale of our bikes in such an iconic location, we’re tapping into a sense of wonder and imagination—while making a clear statement: sustainable transport can be bold, fun, and culturally relevant.”
The campaign is rolling out on Instagram and TikTok, with a dual emphasis on global shareability and local authenticity. Lime enlisted Barcelona influencers Maria Vallespí and Pau Joan Miquel to bring added reach and hometown flavor to the content.
“The creative process behind The Streets Are Green Again focused on highlighting the positive energy Lime brings to Barcelona—especially now, as spring returns,” added Luchi Nóbile, Creative Director at Doce Studios. “By combining surreal visuals with fresh lifestyle photography, we wanted to capture both the magic and the movement of exploring this city by bike.”
The campaign builds on a broader trend of brands blending AI, CGI, and real-world influencers to create immersive, city-specific activations. For Lime, the oversized bikes are more than a visual gimmick—they’re a bold symbol of the growing scale and influence of sustainable mobility.
“This is more than a campaign,” Navarro concluded. “It’s a creative call to action—encouraging people to picture a greener, more imaginative way to move through their cities.”
