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She Runs It sprints to the West Coast
  • REEL SAN FRANCISCO

She Runs It sprints to the West Coast

By Reel 360 Feb 4, 2020
501c3 not-for-profit, She Runs It, announced that it has established a West Coast chapter to serve the marketing, media and tech industries. Formerly Advertising Women of New Y...
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El Camino Health’s new campaign takes shape
  • REEL SAN FRANCISCO

El Camino Health’s new campaign takes shape

By Reel 360 Jan 22, 2020
San Francisco South Bay Area hospital El Camino Hospital has made the transition from a hospital to integrated health provider, El Camino Health, which is detailed in the new ...
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Cut+Run’s Eskin knows Anything Flys w/Shutterfly
  • REEL SAN FRANCISCO

Cut+Run’s Eskin knows Anything Flys w/Shutterfly

By Colin Costello Nov 19, 2019
It's been a minute, actually years, since I've used my Shutterfly account. Imagine my delight when I opened it found photos I had forgotten about.  It reminded what a valua...
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Short staffed elves seek “gift tester” for Audi e-tron
  • REEL SAN FRANCISCO

Short staffed elves seek “gift tester” for Audi e-tron

By Reel 360 Nov 18, 2019
Apparently only Santa has a driver's license. Who knew? Last Friday, Audi USA debuted a very Office-styled online holiday video, created by agency M/H VCCP, for a contest involv...
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Camp + King copywriter Reiner directs ‘Kamika’s Letters’
  • REEL SAN FRANCISCO

Camp + King copywriter Reiner directs ‘Kamika’s Letters’

By Colin Costello Oct 7, 2019
As an advertising creative, turned TV and filmmaker I understand the need to tell longer stories. There are many of us and the list is growing. Add Michael Reiner (no relatio...
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Doritos new flavor – No logo, no name
  • REEL SAN FRANCISCO

Doritos new flavor – No logo, no name

By Colin Costello Aug 27, 2019
According to research, Generation Z, defined as ages 8 - 22, doesn't respond to advertising. Even when brands play a bigger role than ever in our lives, the "Netflix and chi...
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BarrettSF ‘Chimes’ in on ‘Early Payday’ campaign
  • REEL SAN FRANCISCO

BarrettSF ‘Chimes’ in on ‘Early Payday’ campaign

By Reel 360 May 13, 2019
Chime Bank has launched its latest national ad campaign. Based on the success of its inaugural campaign, 'Early Payday' is Chime’s second major advertising effort with AOR Bar...
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For back-to-school, Gymboree goes old school
  • REEL SAN FRANCISCO

For back-to-school, Gymboree goes old school

By Colin Costello Jul 16, 2018
Revamped brand debuts its “Made You Smile” platform lip-synching Rick Astley’s “Never Gonna Give You Up”; a custom augmented reality app; partnership with Color Factor...
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