BarrettSF ‘Chimes’ in on ‘Early Payday’ campaign

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Chime Bank has launched its latest national ad campaign. Based on the success of its inaugural campaign, ‘Early Payday’ is Chime’s second major advertising effort with AOR BarrettSF.

The four new spots (2 :30’s and 2 :15’s) bring Chime’s ‘Get Paid Early’ feature to life. It enables Chime members on direct deposit to get paid early by making the money available as soon their employer deposits it – often up to two days before it’s made available by most traditional banks.

Directed by Doug Cox and edited by Stu Barnes of The Cabinet, who teamed up with the agency again after working on the 2018 Chime commercials, the campaign went on April 29.

In one spot, an office worker’s warm and fuzzy feelings about getting paid early are externalised through a huge litter of adorable puppies. Watch below:

In the other commercials, two sales associates return from the earlier campaign. The spots showcase the odd dynamic between this unlikely pair who share one thing in common – a deep love of banking with Chime.

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“It might sound like a stretch to show people loving their bank,” says barrettSF associate creative director Jen Hart. “But our campaign was inspired by real Chime users who are legitimately gushing about Chime. It’s like we just made a documentary. A really weird documentary.”

“Chime has built a brand that’s grown to well over 3 million accounts largely through word-of-mouth,” said Chime CEO, Chris Britt. “We’ve proven that banking can be free, helpful and easy to use and we hope the latest campaign will inspire more people to make the switch from traditional fee-driven banks.

The spots can be seen on broadcast TV and across social media platforms.

 
Credits
Client: Chime Bank
CEO: Chris Britt
HEAD OF MARKETING: Chris Terschluse
CO-FOUNDER: Chris Britt

AGENCY: BarrettSF
   COPYWRITER: Aryan Aminzadeh
   EXECUTIVE CREATIVE DIRECTOR: Jamie Barrett
   CREATIVE DIRECTOR: Aryan Aminzadeh
   BROADCAST PRODUCER: Davielle Boon
   ASSOCIATE CREATIVE DIRECTOR: Jen Hart
   HEAD OF PRODUCTION: Conor Duignan
   ACCOUNT DIRECTOR: Molly Warner
   ACCOUNT SUPERVISOR: Julia Ortinez-Hansen
   MANAGING DIRECTOR: Patrick Kelly

PRODUCTION COMPANY: The Cabinet
   DIRECTOR: Doug Cox
   LINE PRODUCER: Scott Wickman
   PARTNER: David Verhoef
   CASTING DIRECTOR: Gregg Cohen
   CEO : David Verhoef

EDIT COMPANY: The Cabinet
   EDITOR: Stu Barnes

POST PRODUCTION COMPANY: The Cabinet
   FLAME ARTISTS: Mark Everson
   COLORIST: Ayumi Ashley

COLOR COMPANY: Mission Film and Design

POST-PRODUCTION COORDINATOR: Marta Navarrete

SOUND COMPANY: One Union
   SOUND ENGINEER: Eben Carr
   SOUND MANAGEMENT: Jaylen Block-Smith

Source: Chime Bank

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