It’s been a minute, actually years, since I’ve used my Shutterfly account. Imagine my delight when I opened it found photos I had forgotten about. It reminded what a valuable site it is. So, it’s nice to see Shutterfly doing a campaign about families.
Created by agency Argonaut, the new campaign celebrates the fact that families and holiday traditions come in many forms.
From exactly what you’d expect to the exact opposite, Shutterfly promises to make whatever you wish to share this holiday season worth giving. In other words, “Anything Flys with Shutterfly.”
Watch the spot below, directed by Smuggler’s StyleWar and edited by Cut+Run’s Lucas Eskin:
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“One of the many things that made the project special is that the agency creative team was totally committed to presenting diversity of experience and a range of emotion throughout the piece,” comments editor Eskin. “It’s feel-good precisely because there’s more than just one experience…and this also made it a pleasure to edit.”
CREDITS:
Client: Shutterfly
Agency: Argonaut
Producer: Mark Tobin
ECD: Rob Calabro
CD: Grant Minnis
Production Company: Smuggler
Director: StyleWar
Editorial Company: Cut+Run
Editor: Lucas Eskin
Assistant Editor: Beth Cohon
Executive Producer: Deanne Mehling
Sr. Producer: Jess Mora
Producer: Christopher Kasper
Finish: Jogger
Lead Flame Artist: Brendan Crockett
Flame Artist: Todd Hemsley
Creative Director: Andy Brown
Producer: Caylee Banz
Executive Producer: Deanne Mehling
SOURCE: Cut+Run
