Short staffed elves seek “gift tester” for Audi e-tron

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Apparently only Santa has a driver’s license. Who knew? Last Friday, Audi USA debuted a very Office-styled online holiday video, created by agency M/H VCCP, for a contest involving the 2019 all-electric Audi e-tron dubbed “Gift Tester.”

Directed by Gifted Youth’s Alice Mathias and starring actress Suzanne Cryer, the video solicits auditions for someone to fly to LA in December and try out the electric SUV.

As the mockumentary-styled spot kicks off, viewers are transported to a section of Santa’s workshop (which resembles a Costco) where gifts are tested before they are shipped out in time for the holidays. Santa’s director of elves, Cryer, is short-staffed and on the look-out for her next new hire – The Gift Tester.

Viewers are invited to submit audition videos (User Generated Content) of themselves and tell the Head Elf why they are worthy becoming the ‘official Audi Holiday Gift Tester.’ Watch below:

ALSO READ: AFI Fest 2019 Presented by Audi kicks off tonight

Viewers can apply today through November 20th, 2019 here by answering questions and submitting a video explaining why they are the top candidate for the job.

Audi will interview select applicants over video chat and the chosen ‘Gift Tester’ will take the Audi e-tron through holiday-themed trials that will be released as a series of social videos across Audi content platforms.

Members of the Reel 360 team plan to apply.

CREDITS:

CLIENT: Audi USA
VICE PRESIDENT OF MARKETING: Loren Angelo
DIRECTOR, BRAND CHANNEL MARKETING: Maggie Mohiuddin
DIRECTOR, CONTENT MARKETING: Jessica Thor
MANAGER, DIGITAL MARKETING INNOVATIONS: Kayleen Oblack
SENIOR SOCIAL MEDIA SPECIALIST: Lucy Kemmitz
SOCIAL MEDIA SPECIALIST: Michael Romero
SOCIAL MEDIA COORDINATOR: Alia Hassan

CREATIVE AGENCY: M/H VCCP
COFOUNDER/CCO: John Matejczyk
COFOUNDER/CSO: Matt Hofherr
EXECUTIVE CREATIVE DIRECTOR: Joel Kaplan
HEAD OF PRODUCTION: Tanya LeSieur
DIRECTOR OF BUSINESS AFFAIRS: Cara Orlowski
ACCOUNT DIRECTOR: Henry Fernandez
CHIEF STRATEGY OFFICER, SF: Brendan Robertson
SENIOR BRAND STRATEGIST: Ben Thomas
ASSOCIATE CREATIVE DIRECTOR: Allen Yu
SENIOR COPYWRITER: Michael Gallagher
SENIOR ART DIRECTOR: Gerardo Agbuya
SENIOR COPYWRITER: Jesse Wilks
INTEGRATED PRODUCER: Davielle Boon
DIRECTOR OF CREATIVE OPERATIONS: Katy Aquino
COMMUNITY STRATEGIST: Natalie Chaney
SR. EDITOR: Whitney James
ASSOCIATE POST PRODUCTION PRODUCER: Anna Lindsay

PRODUCTION COMPANY: Gifted Youth
DIRECTOR: Alice Mathias
EXECUTIVE PRODUCER: Josh Morse
PRODUCTION/EXECUTIVE PRODUCER: Casey Wooden
PRODUCER: Maggie McLean
PRODUCTION SUPERVISOR: Jessica Wotherspoon
ASST. PRODUCTION SUPERVISOR: Cassie Farren

EDITING COMPANY: Hutch Co.
LEAD EDITOR: Jim Hutchins

CAST:
SANTA’S DIRECTOR OF HUMAN RESOURCES: Suzanne Cryer
OCP ELF 1: Karen Obilom
OCP ELF 2: Demetri Belardinelli
OCP ELF 3: Ray Chao
OCP ELF: Carlos Lemus
OCP ELF 8: Jacques Derosena
ELF 4: Greg Kuk
ELF 5: Scot Belsky
ELF 6: Isaac Jimenez
ELF 7: Andy Demetrio
ELF 9: Jamie Sommer
ELF 10: Donna Distefano
ELF 11: Brittany Carr
ELF 12: Deborah Want

SOURCE: M/H VCCP

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