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BRACH’S declares “It’s Candy Corn Season”
  • REEL NEW YORK

BRACH’S declares “It’s Candy Corn Season”

By Reel 360 Aug 26, 2025
Fall just got a new anthem, and it’s sweet. BRACH’S, the maker of America’s #1 Candy Corn, has launched a playful campaign that positions its iconic treat as the unoffici...
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Bud Light and Shane Gillis crack open laughs with new campaign
  • REEL NEW YORK

Bud Light and Shane Gillis crack open laughs with new campaign

By Reel 360 Aug 19, 2025
College football is back, and so is Bud Light with a campaign that blends tradition, comedy, and ice-cold refreshment. Actor and comedian Shane Gillis returns for his second se...
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Snickers and Josh Allen tackle halftime hunger
  • REEL NEW YORK

Snickers and Josh Allen tackle halftime hunger

By Lexi Carson Aug 14, 2025
Buffalo Bills quarterback Josh Allen is more than just a game-day star this season — he’s also the face of Snickers’ latest You’re Not You When You’re Hungry campaign...
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Hinge launches second chapter of ‘It’s Funny We Met on Hinge’
  • REEL NEW YORK

Hinge launches second chapter of ‘It’s Funny We Met on Hinge’

By Reel 360 Aug 14, 2025
Hinge has dropped the second chapter of It’s Funny We Met on Hinge, a campaign spotlighting the surprising, often non-linear ways real couples meet and connect on the app. Th...
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Billie goes full ’90s with hair-raising Chia Pet collab
  • REEL NEW YORK

Billie goes full ’90s with hair-raising Chia Pet collab

By Reel 360 Aug 12, 2025
First, it was scratch-and-sniff razors. Now, personal care brand Billie is tapping deep into ’90s nostalgia — and America’s willingness to laugh at itself — with a surp...
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Amazon Ads levels playing field for SMBs with new campaign
  • REEL NEW YORK

Amazon Ads levels playing field for SMBs with new campaign

By Reel 360 Aug 11, 2025
Entrepreneurship has always been about resourcefulness — turning limited resources into meaningful results. For today’s small and midsize businesses, that challenge is shar...
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Gap and BÉIS launch limited-edition travel collection
  • REEL NEW YORK

Gap and BÉIS launch limited-edition travel collection

By Reel 360 Aug 4, 2025
Gap is teaming up with BÉIS, the travel and lifestyle brand founded by actress and entrepreneur Shay Mitchell, for a 26-piece limited-edition capsule built for people on the m...
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Doritos gets “Swicy” with Walton Goggins in spicy short film
  • REEL NEW YORK

Doritos gets “Swicy” with Walton Goggins in spicy short film

By Colin Costello Jul 30, 2025
Doritos has officially entered its risqué era with a bit of help from Walton Goggins—man of the moment, king of chaos, and now… a “Spicy, but Not Too Spicy Plumber.” ...
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New Listerine campaign with Cynthia Erivo is wicked good
  • REEL NEW YORK

New Listerine campaign with Cynthia Erivo is wicked good

By Reel 360 Jul 30, 2025
In a world where self-care now includes gut flora, daily journaling, and skincare routines with more steps than a Broadway choreography, Cynthia Erivo is reminding us of someth...
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Not quite ripe: Fiverr’s singing Avocado skewers “Vibe Coding”
  • REEL NEW YORK

Not quite ripe: Fiverr’s singing Avocado skewers “Vibe Coding”

By Reel 360 Jul 29, 2025
Fiverr's latest brand campaign might just have you questioning your favorite fruit—and your faith in AI. In a cheeky spoof of the 1980s power ballad “Nothing’s Gonna Stop...
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Gift of Life, DOUBLEMINT, and Labcorp launch Hero Gum
  • REEL NEW YORK

Gift of Life, DOUBLEMINT, and Labcorp launch Hero Gum

By Reel 360 Jul 25, 2025
The marrow donor registry just got its most refreshing upgrade yet — and it tastes like mint. In a bold new initiative that combines science, sweetness, and social good, Gift...
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Ad Council, NHTSA target buzzed driving in new PSA
  • REEL NEW YORK

Ad Council, NHTSA target buzzed driving in new PSA

By Reel 360 Jul 7, 2025
With summer driving season in full swing—and the most dangerous months for alcohol-impaired crashes underway, the Ad Council and the National Highway Traffic Safety Administr...
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SmartLess Guys try to launch a mobile service
  • REEL NEW YORK

SmartLess Guys try to launch a mobile service

By Reel 360 Jun 13, 2025
What happens when the SmartLess trio decides to launch a mobile phone service? Exactly what you think would happen — Jason Bateman deadpans, Will Arnett drops sarcasm like co...
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Topgolf swings big with Marvel Fantastic Four crossover
  • REEL NEW YORK

Topgolf swings big with Marvel Fantastic Four crossover

By Reel 360 Jun 13, 2025
In a summer advertising landscape filled with safe swings and soft pitches, the new campaign from Topgolf confidently steps up and smacks one into orbit. Created by Anomaly,...
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Samsung and Doechii get swampy with S25 launch
  • REEL NEW YORK

Samsung and Doechii get swampy with S25 launch

By Reel 360 Jun 6, 2025
To introduce the Galaxy S25 Edge, Samsung teamed up with genre-defying music artist Doechii for a campaign equal parts surreal, stylish, and swampy. The crown jewel: a VIP conc...
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CELSIUS launches first brand platform with Anomaly, Live. Fit. Go.
  • REEL NEW YORK

CELSIUS launches first brand platform with Anomaly, Live. Fit. Go.

By Reel 360 Jun 3, 2025
CELSIUS, the zero-sugar energy drink built for those who never slow down, has just unveiled its first official brand platform, LIVE.FIT.GO., created in partnership with its new...
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U.S. Bank and Supergood evolve “The Power of Us” with AI
  • REEL NEW YORK

U.S. Bank and Supergood evolve “The Power of Us” with AI

Jun 3, 2025
Following the breakout success of its “Power of Us” platform in 2024, U.S. Bank is deepening its commitment to customer-centric storytelling with a new evolution of the cam...
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Ally Financial and Anomaly help Millennials “Graduate Financially”
  • REEL NEW YORK

Ally Financial and Anomaly help Millennials “Graduate Financially”

By Reel 360 Jun 3, 2025
Millennials might’ve left behind mustache memes, shutter shades, and the Harlem Shake—but many are still clinging to one early-2010s relic: their first bank account. Accord...
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Morgan & Morgan leans into funny for new campaign
  • REEL NEW YORK

Morgan & Morgan leans into funny for new campaign

By Reel 360 May 29, 2025
Morgan & Morgan, the country’s largest injury law firm, is back with a new national campaign that takes a lighter, sharper approach to legal advertising. Titled “There...
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U.S. Navy shines light on elite roles in new campaign
  • REEL NEW YORK

U.S. Navy shines light on elite roles in new campaign

By Reel 360 May 27, 2025
When the phrase “Navy Special Operations” comes up, most minds jump immediately to the legendary SEALs. But the U.S. Navy wants America—and especially its next generation...
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