Dove’s latest campaign, “Change the Compliment,” is proving that authenticity and emotional storytelling still drive results. The global campaign, created by Zulu Alpha K...
Pop powerhouse Sabrina Carpenter is keeping her winning streak alive, this time, on the beauty front. The singer-actress, fresh off back-to-back hits with Manchild and Tears, s...
After nearly a decade in storage, McDonald’s is dusting off one of its most-loved promotions, MONOPOLY Game, and relaunching it for 2025 with a swagger that’s equal parts n...
Comedian Sam Richardson returns to the Totino’s universe with a new twist: he’ll share his wardrobe with his kid, but not his pizza. Fresh off the brand’s “Nothing Else...
The Guardian is making a serious play for American attention with its first major U.S. brand campaign, a four-week burst built around an explicit promise: The whole picture. Cr...
eBay is launching “eBay Stories,” a new global brand campaign that celebrates the personal stories and passions behind every purchase on the marketplace. Built with eBay’...
The latest spot from Cologuard swaps jump scares for belly laughs, using classic horror language to make colon cancer screening feel stigma-free and straightforward. Directed b...
Topgolf is doubling down on fun this fall. The brand today unveiled a new campaign, developed in partnership with creative agency of record Anomaly, that puts one message front...
To mark three decades of citrus-kissed pints, Blue Moon is having a little fun with language. The brand is “officially” rebranding orange as BlueMoonGarnish—a cheeky nod ...
Ford is opening a new chapter with “Ready Set Ford,” a sweeping brand platform designed to re-energize the 122-year-old automaker and reconnect it with customers in a marke...
“People said I don’t look like your average football player,” says Arch Manning, tossing a ball while sporting glasses in a new commercial for Warby Parker.
The playfu...
Following last week’s launch of its new brand platform, For The Love of Love, Bumble has unveiled a powerful film that celebrates real, authentic love—no filters, no gloss,...
Fall just got a new anthem, and it’s sweet. BRACH’S, the maker of America’s #1 Candy Corn, has launched a playful campaign that positions its iconic treat as the unoffici...
College football is back, and so is Bud Light with a campaign that blends tradition, comedy, and ice-cold refreshment. Actor and comedian Shane Gillis returns for his second se...
Buffalo Bills quarterback Josh Allen is more than just a game-day star this season — he’s also the face of Snickers’ latest You’re Not You When You’re Hungry campaign...
Hinge has dropped the second chapter of It’s Funny We Met on Hinge, a campaign spotlighting the surprising, often non-linear ways real couples meet and connect on the app. Th...
First, it was scratch-and-sniff razors. Now, personal care brand Billie is tapping deep into ’90s nostalgia — and America’s willingness to laugh at itself — with a surp...
Entrepreneurship has always been about resourcefulness — turning limited resources into meaningful results. For today’s small and midsize businesses, that challenge is shar...
Gap is teaming up with BÉIS, the travel and lifestyle brand founded by actress and entrepreneur Shay Mitchell, for a 26-piece limited-edition capsule built for people on the m...
Doritos has officially entered its risqué era with a bit of help from Walton Goggins—man of the moment, king of chaos, and now… a “Spicy, but Not Too Spicy Plumber.”
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