Toyota invites drivers to stand out in the all-new 2023 Toyota Crown with the “Says So Much” campaign. The fully integrated campaign, created by Saatchi & Saatchi, conveys how great it feels to show off the jaw-dropping style and performance of Toyota’s all-new sedan. The campaign expresses the confidence that comes from driving the reimagined sedan … Continue reading “Toyota “Says So Much” in 2023 Crown campaign”
In partnership with Saatchi & Saatchi, JOJX produced Toyota’s latest motorsports spot “Vroom,” which premiered during The Daytona 500 on February 20, 2022. Helmed by prolific commercial director Alessandro Paccini, “Vroom” is a celebration of Toyota’s Motorsports dedication to evoke passion across the product line-up following a successful 2021 campaign and wide-sweeping victories from midget … Continue reading “Things that go “Vroom”in Toyota spot”
The stars align in Toyota’s second Big Game ad, “The Joneses,” as Tommy Lee Jones, Leslie Jones, Rashida Jones and Nick Jonas try to keep up alongside the biggest star of them all, the all-new 2022 Toyota Tundra. The all-new 2022 Toyota Tundra has been years in the making and you only get one chance to … Continue reading “Keeping up with the Joneses and Jonases in Toyota Tundra Super Bowl ad”
As the newest versatile family member in the Corolla family, the first-ever 2022 Toyota Corolla Cross kicks off the new year with the ‘Just Right’ campaign, which highlights the compact SUV’s capabilities and features that are sure to accommodate life’s adventures. Toyota’s long-standing Total Toyota (T2) marketing model – Saatchi & Saatchi, Burrell Communications, Conill … Continue reading “T2 develops transcultural campaign for Toyota Corolla Cross”
While many automakers have chosen to sit out this year’s Super Bowl , we have heard that JEEP, General Motors and now Toyota will participate in the Big Game. Toyota comes with an emotional 60-second ad that shares an uplifting message of hope and strength. Fuelled by the power of a family’s love, ‘Upstream’ features … Continue reading “Toyota unveils powerful Super Bowl LV spot”
The adventurous life awaits! “The Sienna Life” campaign, kicking off today, welcomes a refined and versatile minivan featuring bold design, available all-wheel drive, and enhanced fuel efficiency: the all-hybrid and all-new 2021 Toyota Sienna. The fully integrated campaign was developed against Toyota’s long-standing Total Toyota (T2) marketing model, fully considering the transcultural mainstream audiences across … Continue reading “Toyota’s “Sienna Life” celebrates spontaneity”
The exploits of the fun-loving fictional ‘Powell Family’ are featured in the engaging social media + broadcast campaign Burrell’s new multi-platform social media and broadcast campaign for Toyota centers around the fun-loving fictional Powell Family and ‘slice of life’ moments that inspire spontaneous family adventures enjoyed in the comfort of their 2018 Toyota Highlander. The … Continue reading “Burrell teams up with The Colonie in campaign for “Toyota Highlander””
Although the Toyota Camry has traditionally been perceived as a “vanilla” kind of ride, the 2018 model’s bold look inspired a striking multi-channel campaign from several agencies, including Burrell Communications Group.
Titled, Strut, it highlights emotions as consumers become compelled to drive the new Toyota Camry for all the “wrong” reasons.
Face it, when you can point to the classic One Show Books as the reason you got into advertising, you can pretty much predict what’s going to happen in most spots.
If I haven’t just fast-forwarded by and actually stop to look, most of the time out of sheer horror, I can usually predict what line the person in the spot is going to say next.
Don’t worry advertising, I can do this for movies as well.
While many car campaigns targeting African Americans skew toward adventures in urban settings, Toyota long-time multicultural agency, Burrell Communications, is showing audiences how to discover — or re-discover — the great outdoors.
One of Digital Domain’s original commercial directors, Pierre Michel-Estival has joined full-service production company Logan Industry for U.S. commercial representation. Pierre is an acclaimed French director based in Los Angeles, known for his distinctive style that blends grandiose visuals and intimate character work. His career began in France, where he worked in visual effects and contributed to … Continue reading “Logan Industry signs Pierre Michel-Estival”
Framestore Pictures (FSP) has bolstered its roster with two compelling new directors, Rich Lee and Jennifer Stafford. Both will be repped by FSP in North America and the UK. This caps off a year of growth, including the addition of Executive Producer Michel Waxman, Director and DP Ivan Bird, and a succession of standout projects … Continue reading “Framestore Pictures expands its sights and roster”
What will define the electrified future? Lexus believes that the future of electric vehicles will be versatile, anticipatory and centered on elevating the consumer’s driving and ownership experience. Since the launch of the RX 400h in 2005, the world’s first luxury hybrid sport utility vehicle, Lexus has pioneered electrification in the luxury automotive market. Under … Continue reading “Lexus Electrified: Inspired by People”
Stone Irr, Senior Producer at BUTTER Music + Sound in Los Angeles and an accomplished recording artist and producer in his own right, has been elected President of the West Coast Chapter of the Association of Music Producers, better known as AMP. In his new role, Irr joins AMP National Board President Carol Dunn, who was elected … Continue reading “AMP West elects Stone Irr as President”
Anyone who’s taken a family road trip knows that last-minute delays come with the territory. Thankfully, AT&T is doing its part to move things along. In “Hyper Gig,” directed by Sebastian Caporelli, produced by Easy Mondays+Poster, and created via Dallas-based Dieste, Inc., a family of four (and another van full of travelers) is trying to … Continue reading “AT&T keeps us up to speed with Hyper Gig”
In a fantasy-fueled follow-up to its “Find Your Drive” campaign that first launched in Fall 2021, Turo engaged Los Angeles-based creative studio SixTwentySix to catalyze its status as the world’s largest car-sharing marketplace. The new 60-second spot, “Open Doors,” is grounded in real-world possibilities while propelled by magical realism, evoking the feeling of ease and … Continue reading “Turo opens door to magical adventure in Fall campaign”
Lauren Greenfield’s award-winning commercial production company Girl Culture Films today enters a new phase as INSTITUTE. Marking an evolution for this brand, this change will broaden its directorial roster to be more inclusive of all underrepresented talent regardless of gender, furthering its mission of uplifting diverse storytellers in advertising. The expansion will also offer greater … Continue reading “Lauren Greenfield’s Girl Culture evolves into INSTITUTE”
Hot on the heels of its third anniversary, Berlin and LA-based production company Akkurat Studios, has announced three new signings for commercial representation in the German market. Further enhancing the studio’s creative chops is the addition of award-winning Lauren Sick, Filip Engstrom, and Alan Masferrer. Co-founder Rocco Kopecny in a statement notes, “Searching for new talent isn’t … Continue reading “Akkurat Studios welcomes three new directors”
Following a banner year with lauded campaigns for DoorDash, ESPN, Ford Mustang, and Frooti, to name a few, as well as key additions of Executive Producers Katie Hitchings and Sabrina Elizondo, storytelling production company 1stAveMachine elevates its leadership team by welcoming Executive Producer Scott Gemmell to its stacked ensemble. Formerly a Partner/EP at StarBeast and Traction Ave. Films, as well as VP/Head of Studio, … Continue reading “1stAveMachine welcomes EP Scott Gemmell”
FilmLA today issued an update regarding regional filming activity in Los Angeles and Los Angeles County. The film office partner reported a total of 9,066 Shoot Days (SD) in the third quarter (“Q3”), which covers the period between July 1 through September 30, 2022. This is down -10.5 percent from the same period last year … Continue reading “Los Angeles production down 10.5% in Q3”
