While many automakers have chosen to sit out this year’s Super Bowl , we have heard that JEEP, General Motors and now Toyota will participate in the Big Game. Toyota comes with an emotional 60-second ad that shares an uplifting message of hope and strength. Fuelled by the power of a family’s love, ‘Upstream’ features … Continue reading “Toyota unveils powerful Super Bowl LV spot”
The adventurous life awaits! “The Sienna Life” campaign, kicking off today, welcomes a refined and versatile minivan featuring bold design, available all-wheel drive, and enhanced fuel efficiency: the all-hybrid and all-new 2021 Toyota Sienna. The fully integrated campaign was developed against Toyota’s long-standing Total Toyota (T2) marketing model, fully considering the transcultural mainstream audiences across … Continue reading “Toyota’s “Sienna Life” celebrates spontaneity”
The exploits of the fun-loving fictional ‘Powell Family’ are featured in the engaging social media + broadcast campaign Burrell’s new multi-platform social media and broadcast campaign for Toyota centers around the fun-loving fictional Powell Family and ‘slice of life’ moments that inspire spontaneous family adventures enjoyed in the comfort of their 2018 Toyota Highlander. The … Continue reading “Burrell teams up with The Colonie in campaign for “Toyota Highlander””
Although the Toyota Camry has traditionally been perceived as a “vanilla” kind of ride, the 2018 model’s bold look inspired a striking multi-channel campaign from several agencies, including Burrell Communications Group.
Titled, Strut, it highlights emotions as consumers become compelled to drive the new Toyota Camry for all the “wrong” reasons.
Face it, when you can point to the classic One Show Books as the reason you got into advertising, you can pretty much predict what’s going to happen in most spots.
If I haven’t just fast-forwarded by and actually stop to look, most of the time out of sheer horror, I can usually predict what line the person in the spot is going to say next.
Don’t worry advertising, I can do this for movies as well.
While many car campaigns targeting African Americans skew toward adventures in urban settings, Toyota long-time multicultural agency, Burrell Communications, is showing audiences how to discover — or re-discover — the great outdoors.
It’s a long title, but worth it. TBWA\Worldwide announced the appointment of Ben Williams as global chief creative experience officer. Williams joins the TBWA collective to set the vision for TBWA’s global creative product, unlocking the power of creativity to push the boundaries of brand experience. Williams joins from R/GA, where he was responsible for driving the … Continue reading “TBWA appoints Ben Williams as Global Chief Creative Experience Officer”
Award-winning automotive director Rory McKellar has joined bicoastal production company Durable Goods. Over the span of his 25-year career in commercial production, McKellar’s dynamic body of work spanning television, commercials, and films has earned him global recognition. His instincts and narrative style has landed him numerous campaigns with leading automotive brands, as well as directing … Continue reading “Award-Winning automotive director Rory McKellar signs with Durable Goods “
Creative marketing agency Compadre is scaling up its strategy team with the addition of Taylor Katai as Senior Director of Creative Strategy, and Daphne Brunelle as Brand Strategist. Katai and Brunelle are seasoned entertainment and brand marketers who bring both agency and client-side experience to their respective roles at Compadre, spanning television, film, media, and … Continue reading “Compadre welcomes Taylor Katai and Daphne Brunelle to strategy team”
Driven by a lifelong passion for cars and a desire to steer automotive content in thrilling new directions, award-winning agency standouts Yates Holley and John Kim have announced the launch of Los Angeles-based hybrid company, Rideview. Fueled by a mission to become a one-stop-shop for automotive art direction and visualization, Rideview offers services including visual effects, … Continue reading “Award-winning agency vets drive launch of hybrid company Rideview”
Republic Editorial announces the addition of seasoned Flame Artist / Colorist Bryan Bayley and Creative Editor Shaddai Berron. The two joined the team in early summer and have already collaborated on several projects, including a recent campaign for Dolce & Gabbana featuring DJ Khalid and PJ Tucker. Bryan Bayley A skilled technical and creative artist, Bayley brings … Continue reading “Republic Editorial bolsters roster”
An exciting new chapter is beginning for full-service, award-winning commercial production company Caravan, where commercial/ brand storytelling expert Thom Blackburn has just come onboard in the role of Executive Producer. The announcement was made by company Founder/Executive Producer Jon Muedder and Partner/Head of Creative Bernardo Marentes. Since launching in 2012, Caravan has built an extremely … Continue reading “Caravan: Storyteller Thom Blackburn is new EP”
22Squared, the independent creative company that pushes brands to do good things, announces its new executive creative director, award-winning creative director, Della Mathew. Previously, Della led creative work at Ogilvy New York leading creative for IKEA USA and Citizens Bank. Other iconic clients included Heineken, Kodak, FANTA, Minute Maid, Motorola, Hyatt Hotels, Hershey’s, Coca-Cola, Stolichnaya, … Continue reading “22Squared: Della Mathew joins new ECD, Senior VP”
Today bicoastal production studio m ss ng p eces announced that award-winning filmmaker Matt Ogens has joined the company’s directorial roster. He is known for his evocative visual storytelling across various media, including documentary, narrative, commercials, and branded content. Ogens’ breakthrough documentary Confessions of a Superhero premiered at SXSW to critical acclaim, and he subsequently … Continue reading “Director Matt Ogens Joins m ss ng p eces”
FELA, the Toronto-based production company which specializes in the creation of cutting-edge music videos, commercials, branded content, documentaries and films, is raising its flag in America. Launched in Toronto in summer 2020, FELA stands apart by providing a voice for the unheard and underrepresented, while injecting relevancy and cultural authenticity into everything they create. FELA will engage the … Continue reading “Toronto-based FELA raises flag in U.S.”
Graham Turner is not an asshole. In fact, the tattooed cutter is a really nice guy. But he sure does understand assholes as Graham IS the editor of the award-winning The World’s Biggest Asshole for Donate Life (via The Martin Agency, directed by Speck and Gordon). The nice guy editor has garnered 10 Cannes Lions … Continue reading “Editor of ‘World’s Biggest Asshole’ finds home at Union”
Award-winning production company Alkemy X has added director Tatjana Green to their roster for U.S. commercial representation. The Canadian/German filmmaker combines a broad background as a creative director, art director and designer on the agency side with over a decade of on-set and location experience to fuel engaging content with a meticulous eye for art … Continue reading “Alkemy X adds director Tatjana Green to roster”
Bicoastal Union Editorial has made a high-profile addition to its roster with the arrival of Rick Lawley. Best known as the co-founder of Whitehouse Post, which opened in London in 1990, Lawley moved to the west coast in 2001 to open the Los Angeles office. Additionally, he was involved in the development of three other … Continue reading “Union Editorial welcomes Rick Lawley”
Jonny Mass is an exciting visual storyteller based in Los Angeles. And he has now joined RadicalMedia’s director roster He has risen quickly in the ranks of the most sought-after car directors in the industry and has branched out into directing highly cinematic films in and out of the advertising industry. His BMW spot, starring … Continue reading “Storyteller Jonny Mass joins RadicalMedia”
ArsenalFX Color has expanded its team, adding new talent to support the company’s newly bolstered service offerings, bringing on VP of Business Development Cortney Haile to spearhead the expansion of ArsenalFX Color’s VFX department, extending the company’s offerings to include scripted VFX and on-set supervision. Additional key hires include Chief Engineer Albert Soto and Senior … Continue reading “ArsenalFX Color expands team”
