Things that go “Vroom”in Toyota spot

In partnership with Saatchi & Saatchi, JOJX produced Toyota’s latest motorsports spot “Vroom,” which premiered during The Daytona 500 on February 20, 2022.  Helmed by prolific commercial director Alessandro Paccini, “Vroom” is a celebration of Toyota’s Motorsports dedication to evoke passion across the product line-up following a successful 2021 campaign and wide-sweeping victories from midget … Continue reading “Things that go “Vroom”in Toyota spot”

Keeping up with the Joneses and Jonases in Toyota Tundra Super Bowl ad

The stars align in Toyota’s second Big Game ad, “The Joneses,” as Tommy Lee Jones, Leslie Jones, Rashida Jones and Nick Jonas try to keep up alongside the biggest star of them all, the all-new 2022 Toyota Tundra. The all-new 2022 Toyota Tundra has been years in the making and you only get one chance to … Continue reading “Keeping up with the Joneses and Jonases in Toyota Tundra Super Bowl ad”

T2 develops transcultural campaign for Toyota Corolla Cross

As the newest versatile family member in the Corolla family, the first-ever 2022 Toyota Corolla Cross kicks off the new year with the ‘Just Right’ campaign, which highlights the compact SUV’s capabilities and features that are sure to accommodate life’s adventures. Toyota’s long-standing Total Toyota (T2) marketing model – Saatchi & Saatchi, Burrell Communications, Conill … Continue reading “T2 develops transcultural campaign for Toyota Corolla Cross”

Toyota unveils powerful Super Bowl LV spot

While many automakers have chosen to sit out this year’s Super Bowl , we have heard that JEEP, General Motors and now Toyota will participate in the Big Game. Toyota comes with an emotional 60-second ad that shares an uplifting message of hope and strength. Fuelled by the power of a family’s love, ‘Upstream’ features … Continue reading “Toyota unveils powerful Super Bowl LV spot”

Toyota’s “Sienna Life” celebrates spontaneity

The adventurous life awaits! “The Sienna Life” campaign, kicking off today, welcomes a refined and versatile minivan featuring bold design, available all-wheel drive, and enhanced fuel efficiency: the all-hybrid and all-new 2021 Toyota Sienna. The fully integrated campaign was developed against Toyota’s long-standing Total Toyota (T2) marketing model, fully considering the transcultural mainstream audiences across … Continue reading “Toyota’s “Sienna Life” celebrates spontaneity”

Burrell teams up with The Colonie in campaign for “Toyota Highlander”

The exploits of the fun-loving fictional ‘Powell Family’ are featured in the engaging social media + broadcast campaign Burrell’s new multi-platform social media and broadcast campaign for Toyota centers around the fun-loving fictional Powell Family and ‘slice of life’ moments that inspire spontaneous family adventures enjoyed in the comfort of their 2018 Toyota Highlander. The … Continue reading “Burrell teams up with The Colonie in campaign for “Toyota Highlander””

Burrell and the new Toyota Camry ‘Strut’ for pizza

Although the Toyota Camry has traditionally been perceived as a “vanilla” kind of ride, the 2018 model’s bold look inspired a striking multi-channel campaign from several agencies, including Burrell Communications Group.

Titled, Strut, it highlights emotions as consumers become compelled to drive the new Toyota Camry for all the “wrong” reasons.

Burrell “flips the script” on new campaign for Toyota

Face it, when you can point to the classic One Show Books as the reason you got into advertising, you can pretty much predict what’s going to happen in most spots.

If I haven’t just fast-forwarded by and actually stop to look, most of the time out of sheer horror, I can usually predict what line the person in the spot is going to say next.

Don’t worry advertising, I can do this for movies as well.

AT&T keeps us up to speed with Hyper Gig

Anyone who’s taken a family road trip knows that last-minute delays come with the territory. Thankfully, AT&T is doing its part to move things along. In “Hyper Gig,” directed by Sebastian Caporelli, produced by Easy Mondays+Poster, and created via Dallas-based Dieste, Inc., a family of four (and another van full of travelers) is trying to … Continue reading “AT&T keeps us up to speed with Hyper Gig”

Turo opens door to magical adventure in Fall campaign

In a fantasy-fueled follow-up to its “Find Your Drive” campaign that first launched in Fall 2021, Turo engaged Los Angeles-based creative studio SixTwentySix to catalyze its status as the world’s largest car-sharing marketplace. The new 60-second spot, “Open Doors,” is grounded in real-world possibilities while propelled by magical realism, evoking the feeling of ease and … Continue reading “Turo opens door to magical adventure in Fall campaign”

Lauren Greenfield’s Girl Culture evolves into INSTITUTE

Lauren Greenfield’s award-winning commercial production company Girl Culture Films today enters a new phase as INSTITUTE. Marking an evolution for this brand, this change will broaden its directorial roster to be more inclusive of all underrepresented talent regardless of gender, furthering its mission of uplifting diverse storytellers in advertising. The expansion will also offer greater … Continue reading “Lauren Greenfield’s Girl Culture evolves into INSTITUTE”

Akkurat Studios welcomes three new directors

Hot on the heels of its third anniversary, Berlin and LA-based production company Akkurat Studios, has announced three new signings for commercial representation in the German market. Further enhancing the studio’s creative chops is the addition of award-winning Lauren Sick, Filip Engstrom, and Alan Masferrer. Co-founder Rocco Kopecny in a statement notes, “Searching for new talent isn’t … Continue reading “Akkurat Studios welcomes three new directors”

1stAveMachine welcomes EP Scott Gemmell

Following a banner year with lauded campaigns for DoorDash, ESPN, Ford Mustang, and Frooti, to name a few, as well as key additions of Executive Producers Katie Hitchings and Sabrina Elizondo, storytelling production company 1stAveMachine elevates its leadership team by welcoming Executive Producer Scott Gemmell to its stacked ensemble. Formerly a Partner/EP at StarBeast and Traction Ave. Films, as well as VP/Head of Studio, … Continue reading “1stAveMachine welcomes EP Scott Gemmell”

Los Angeles production down 10.5% in Q3

FilmLA today issued an update regarding regional filming activity in Los Angeles and Los Angeles County. The film office partner reported a total of 9,066 Shoot Days (SD) in the third quarter (“Q3”), which covers the period between July 1 through September 30, 2022. This is down -10.5 percent from the same period last year … Continue reading “Los Angeles production down 10.5% in Q3”

AMP panel explores fundamentals of music production

If you’re new to agency production and wondering what goes into creating, producing or sourcing all that amazing music and sound you hear in commercials, the Association of Music Producers is ready to take you back to school. The advertising music industry’s trade group will be presenting a virtual educational panel intended to guide first … Continue reading “AMP panel explores fundamentals of music production”

Preymaker welcomes Julian Fitzpatrick and Will Mok

Creative and technology studio Preymaker, currently enjoying a successful film festival run with original short film BLUE which is one of the first created in the cloud using Unreal Engine’s real-time technology, is pleased to announce Julian Fitzpatrick and Will Mok have joined its growing team. Fitzpatrick is a Primetime Emmy-nominated visual effects artist agile across multiple … Continue reading “Preymaker welcomes Julian Fitzpatrick and Will Mok”

AIR spotlights unsigned talents in diverse showcase

They got their moment in the sun, virtually of course, and they all took advantage of it. A sextet of directors, ripe with talent yet currently unaffiliated, had their work displayed in front of an assembly of independent reps and production company owners and EPs at the recent Unsigned Diverse Directors Showcase, presented by the … Continue reading “AIR spotlights unsigned talents in diverse showcase”

LA film production returns to pre-pandemic levels

Good news for the LA production community. FilmLA issued an update regarding regional filming activity. After posting three consecutive record-breaking quarters, local filming in the second quarter (“Q2”) of 2022 was down by -5.8 percent over the same period last year. From April through June, FilmLA recorded a total of 9,220 Shoot Days (SD) compared … Continue reading “LA film production returns to pre-pandemic levels”

RSA signs Jonny Mass to direct auto brands

RSA Films is welcoming filmmaker Jonny Mass for commercial representation in the US and UK. Mass has directed campaigns for the likes of BMW, Toyota, Porsche and Ducati, putting him on the fast track as one of the industry’s most sought-after car directors. A self-professed adrenaline junkie, his work evokes that same rush. It’s characterized by cinematic … Continue reading “RSA signs Jonny Mass to direct auto brands”