Toyota has launched a dope new NFL-themed campaign that invites fans to “Roll Deep” together throughout the 2024 football season.
As the “Official Automotive Partner of the NFL,” Toyota is celebrating its connection to football fans across the country with a star-packed campaign featuring Team Toyota athletes such as Eli Manning, Brock Purdy, Puka Nacua, Christian Gonzalez, Michael Pittman Jr., and Kyle Hamilton.
This campaign emphasizes Toyota’s 67-year history with the NFL, showcasing the brand’s deep ties to communities and football culture. With an all-new approach, Toyota is aiming to bring its customers closer to the game with innovative and immersive experiences.
“We Roll Deep” Anthem Debuts
The campaign kicks off with the “We Roll Deep Anthem,” a high-energy spot that highlights the unity and passion of football fans across the country. Featuring NFL stars like Brock Purdy (49ers), Eli Manning (NFL Legend), Michael Pittman Jr. (Colts), and Puka Nacua (Rams), the commercial showcases diverse fanbases coming together for thrilling football adventures, all with Toyota vehicles at the center of the action. Watch below:
REELated:
Gameday Giveaways and Fan Engagement
In collaboration with NBC, Toyota will launch its Gameday Giveaway feature during select Sunday Night
Football games throughout the 2024 season. During the Toyota Halftime Show, viewers will be prompted to participate in real-time challenges for a chance to win prizes, including NFL tickets, NFL Shop gift cards, and the grand prize of a 2025 Toyota Land Cruiser.
Some of the giveaway highlights include:
- September 5 (Ravens @ Chiefs): 20 fans will win tickets to a regular season game if there’s an interception in the second half. If it’s a Kyle Hamilton interception, five additional fans will win.
- September 8 (Rams @ Lions): If a deep pass of 25+ yards is completed in the second half, 200 fans will receive a $200 NFL Shop gift card, with a bonus for Puka Nacua receptions.
Celebrating Football’s Cultural Legacy
Toyota’s commitment to diversity is at the forefront of this campaign. Teaming up with Christian Gonzalez, the brand will honor the NFL’s rich Latino heritage with a social media series titled “We Roll Deep.” The campaign will feature interviews with NFL legend Jim Plunkett and Diana Flores, captain of the Mexican Women’s National Flag Football team, discussing football’s impact on family, culture, and community while cruising in the 2024 Land Cruiser. Additional videos will be released on Toyota Latino social channels throughout the season.
In collaboration with The Mina Kimes Show featuring Lenny, Toyota will also explore family, culture, and football through the lens of ethnically diverse NFL stars. The first episode will feature Ravens star Kyle Hamilton discussing his Korean-American heritage with Kimes and a special guest.
A Legacy of Supporting Football
“For more than sixty-five years, Toyota has connected fans, families, and communities to America’s favorite sport,” said Michael Tripp, Toyota’s group vice president of marketing. “This campaign demonstrates our commitment to immersing fans in the excitement of gameday adventures.”
Earlier this year, Toyota expanded its support for youth football, becoming the Presenting Partner of NFL Flag tournaments across the U.S. This partnership spans regional NFL Flag leagues, championships, and more, bringing non-contact football to boys and girls in 1,800 local leagues.
The campaign will officially debut during the NFL season opener on Thursday, September 5, when the Baltimore Ravens take on the Kansas City Chiefs on NBC and Peacock. Additional creative content will roll out throughout the season, keeping fans engaged with new and exciting content.
This article was brought to you for FREE. Independent Journalism is not. Please support Reel 360 News and Reel Chicago by donating here.
