We’re not only at the precipice of another NFL season, but Flag Football and Youth Tackle season has also started. Peyton and Eli Manning – acclaimed former NFL football quarterbacks, brothers and members of the Manning football dynasty – star in a new “Play Football” campaign, a fun and humorous initiative to promote the League’s … Continue reading “Manning bros star in NFL Youth campaign”
Google One’s latest consumer marketing campaign stars Hollywood A-Lister Keegan Michael Key and tidying-expert Marie Kondo. It’s our REEL AD OF THE WEEK. Google One is a membership that offers expanded cloud storage across Gmail, Google Drive, and Google Photos, plus premium features like a VPN for added security. The campaign, which launched on August 16 and was … Continue reading “Keegan Michael Key gets “Marie Kondo’d” in Google One campaign”
Last night, the shots Awards held The Americas Ceremony in Hollywood. Production company, MJZ, along with work anti-gun violence creative from Leo Burnett, BBDO and States United to Prevent Gun Violence came away the big winners. With the pandemic causing the previous last two awards shows to go digital-only, this celebration of creative campaigns from North and … Continue reading “MJZ, anti-gun campaigns from Burnett and BBDO win big at shots Awards”
The stars align in Toyota’s second Big Game ad, “The Joneses,” as Tommy Lee Jones, Leslie Jones, Rashida Jones and Nick Jonas try to keep up alongside the biggest star of them all, the all-new 2022 Toyota Tundra. The all-new 2022 Toyota Tundra has been years in the making and you only get one chance to … Continue reading “Keeping up with the Joneses and Jonases in Toyota Tundra Super Bowl ad”
What do a cat, a karaoke singer, a winking chimp and 17 million Americans have in common? QuickBooks may just have the answer. You can find out Super Bowl Sunday, when the accounting software company debuts its inaugural advertisement in the fourth quarter of the big game. Today, Intuit QuickBooks has a teaser, created by TBWA\Chiat\Day … Continue reading “QuickBooks is warming up for the Super Bowl”
The sports fan experience has become synonymous with stats. Behind every incredible play there are thousands of data points that tell the story of what made the play special—speed, distance, proximity, probability of success, and much more. The NFL uses Next Gen Stats powered by Amazon Web Services’ (AWS) machine learning and AI to take … Continue reading “AWS and NFL ‘Stat That’ in new campaign from BSSP”
DoorDash has announced its first-ever dedicated DashPass creative campaign titled “DashPass Pup” that cements DashPass as the must-have, all-access pass to the best of your neighborhood. Inspired by the amount of time people were spending with their pets while working from home, and now for some a start to return to the office, the spot … Continue reading “New DoorDash DashPass campaign offers Busch Beer Dog Brew”
FIJI Water today launched its new campaign chronicling the unique and pristine journey of FIJI Water: from the clouds, to rain, through rocks, into a deep artesian aquifer, and bottled at the source. Told in four installments, the story comes to life with music by 11-time Academy Award-nominated composer Hans Zimmer (Man of Steel, Perfect Storm, The … Continue reading “FIJI water: Hans Zimmer scores new campaign”
What to do when you run out of ink…in the middle of the day?! Such is the quandary faced by a vampire couple in “Midday,” part of HP’s new “They Print at Night” campaign, directed by It’s Always Sunny in Philadelphia’s Rob McElhenney, produced by Raucous, created via Goodby Silverstein & Partners, and cut by … Continue reading “Union: Graham Turner cuts They Print at Night for HP”
Domino’s Pizza has always had one nemesis: the Noid – an antihero that has been trying to prevent great pizza delivery since 1986. Maybe it was the chaos of 2020 that gave the Noid the confidence to return, or possibly the fact that Domino’s has continued to innovate around great pizza delivery with amazing technology. … Continue reading “CPB brings the Noid back for Domino’s Pizza”
Willy Wonka’s Chocolate Factory has a new secret ingredient: workflows from ServiceNow. The leading enterprise tech company’s latest commercials dive into the tantalizing world of Roald Dahl’s Willy Wonka, the world’s most imaginative CEO. Not all consumers are familiar with enterprise technology, but it sure is shaping the way work gets done. Although Wonka’s world is … Continue reading “ServiceNow’s new Willy Wonka campaign is sweet”
Our friends at AICP have announced the lineup for the 2021 AICP Awards Committee, the far-reaching group of industry veterans and experts tasked with promoting and marketing the 2021 AICP Awards, which comprises the AICP Show, the AICP Post Awards and the AICP Next Awards. In addition to releasing the Awards Committee roster, Ali Brown … Continue reading “AICP announces roster for 2021 Awards Committee”
Building on its 25 years as one of the world’s leading full-service travel companies, today, Expedia announced a ew direction as the world prepares for the return of travel demand. Launching a new global positioning grounded in the understanding that who you travel with matters, marks the beginning of Expedia’s journey in becoming the ultimate travel companion, … Continue reading “Rashida Jones, Naomie Harris in new Expedia work”
Today, AT&T launches a new campaign for the 2021 Masters, highlighting the brand’s core mission: creating stronger human connections. As communications technology has advanced, connection has become ever more pervasive, complex and impressive. We often think about this progress literally, new technical achievements, network benchmarks and more. But the “Connections” campaign seeks to humanize why AT&T makes its network faster, more reliable, and more secure, to … Continue reading “AT&T builds connections in new campaign”
While many automakers have chosen to sit out this year’s Super Bowl , we have heard that JEEP, General Motors and now Toyota will participate in the Big Game. Toyota comes with an emotional 60-second ad that shares an uplifting message of hope and strength. Fuelled by the power of a family’s love, ‘Upstream’ features … Continue reading “Toyota unveils powerful Super Bowl LV spot”
Identifying the early signs of autism can make a lifetime of difference in helping a child access resources and thrive later in life. As part of their ongoing commitment to lowering the age of diagnosis and empowering more autistic children to reach their full potential, the Ad Council and Autism Speaks launched an all-new bilingual … Continue reading “Autism Speaks launches bilingual campaign “Big Day””
As we kick off a new year, and the automotive industry is entering one of the biggest revolutions in its category, Volkswagen’s electric car is here. To formally introduce its new electric SUV ID.4, our friends at Johannes Leonardo launched a new film entitled “The Wheel” reflecting on the history and evolution of transportation with … Continue reading “Volkswagen’s beautiful film highlights mobility”
Sweet’ certainly isn’t the “F” word. But these days, it’s looking like it’s a kind of “S” word. In fact, sweetness has been so vilified, some might even be afraid to admit their sweet preference. Angry Orchard drinkers, however, embrace the sweetness. While many brands use sweetness that is far too cloying, the natural sweetness … Continue reading “Angry Orchard offends onlookers with “S” word”
This year, working from home has become the new norm, and the ability to stay connected virtually has allowed people to pull off new and inventive ways of achieving what was previously unimaginable. That is the ingenuity taking center stage in the Xfinity 2020 holiday campaign created by advertising agency Goodby Silverstein & Partners (GS&P). … Continue reading “Steve Carell is stressed Santa in Xfinity’s holiday film”
Created by agency partner DCX Growth Accelerator and helmed by Director Tomi Dieguez (of 1stAveMachine Buenos Aires), a new campaign for the country’s oldest flour company, King Arthur Baking Company, spotlights real-life bakers making personal recipes alongside their families and loved ones from the comforts of their own kitchens. The piece marks the company’s first campaign … Continue reading “King Arthur gives props to bakers in new campaign”
