CA Lottery’s SuperLotto Plus campaign breathes new life into the ‘California Dream’

Created by David&Goliath, “May the Best Dream Win” inspires Californians to believe that no dream is too big, too small or too out there. I’m a dreamer, that’s why I never felt completely at home in Philly, New York or Chicago. With no disrespect to my former homes, I always felt the west was calling … Continue reading “CA Lottery’s SuperLotto Plus campaign breathes new life into the ‘California Dream’”

Fallon replaces Culligan man with Princess Bride

“Hey, Culligan M—” Oops can’t say that anymore During the Golden Globes, Culligan and Fallon debuted the first national campaign in more than half-a-century for the Rosemont, IL-based brand. Culligan has been known across the country for the “Hey Culligan Man!” slogan for 59 years. But in 2018, the brand says it is looking to … Continue reading “Fallon replaces Culligan man with Princess Bride”

David&Goliath’s 9-mile “scroll” to an African school

My daughters used to complain about having to get up a 5 a.m. to attend a high school that was two miles down the street. Compare their first world complaints to those of the children in the West African country of Sierra Leone who have to trek and survive a brutal 9-mile trail to school … Continue reading “David&Goliath’s 9-mile “scroll” to an African school”

Minecraft turns players into Mangrove Enthusiasts

Mangroves are super trees that do so much for us and our world – like sucking up and storing carbon from our air, protecting us from storms, and filtering pollution out of the ocean. But mangroves have a PR problem: unlike better-known environmental causes such as coral reefs and kelp forests, most people have never … Continue reading “Minecraft turns players into Mangrove Enthusiasts”

Taika Waititi directs Jennifer Aniston’s in Idorsia campaign

Taking a break from Marvel’s Thor: Love and Thunder, New Zealand and Hungry Man director Taika Waititi (Jojo Rabbitt, Thor: Ragnarok) filmed and helped award-winning actor and director/producer Jennifer Aniston (The Morning Show) launch Seize the Night & Day for Idorsia Ltd and Idorsia Pharmaceuticals. Developed by Goodby, Silverstein and Partners, the national initiative sheds … Continue reading “Taika Waititi directs Jennifer Aniston’s in Idorsia campaign”

Halo Infinite invites us to become heroes

Halo Infinite is the latest installment of the blockbuster Halo franchise and is a sci-fi action/adventure game developed by 343 Studios for the Xbox Series X|S, Xbox One, and PC. The game is considered a “spiritual reboot” and signals the return of the iconic hero the Master Chief. Recently, the heroes we love to watch … Continue reading “Halo Infinite invites us to become heroes”

Glen Landrum joins Harbor as Senior Audio Engineer

With an impressive audio career spanning more than 25 years, Glen Landrum joins Harbor’s growing commercial sound talent roster with immediate effect.  A renowned award-winning sound mixer for TV and radio commercials, he has worked on both long and short-form content for Sound Lounge, Lime NYC, Lower East Side, Servisound, and Henniger Digital Audio. Landrum … Continue reading “Glen Landrum joins Harbor as Senior Audio Engineer”

Caravan: Storyteller Thom Blackburn is new EP

An exciting new chapter is beginning for full-service, award-winning commercial production company Caravan, where commercial/ brand storytelling expert Thom Blackburn has just come onboard in the role of Executive Producer. The announcement was made by company Founder/Executive Producer Jon Muedder and Partner/Head of Creative Bernardo Marentes.  Since launching in 2012, Caravan has built an extremely … Continue reading “Caravan: Storyteller Thom Blackburn is new EP”

One inspired winner will suit up with Shift4 and SpaceX

One lucky civilian may take the stratosphere this Fall with SpaceX and Shift4, as announced in the Super Bowl campaign spot “Join Us” out of agency Known. Directed by Bryce Dallas Howard (Jurassic World), shot by John Schwartzman and produced by our friends at Durable Goods, the wistful ad belies the gravity of the offering–a … Continue reading “One inspired winner will suit up with Shift4 and SpaceX”

Golden Globes announce nominees for 78th show

The Hollywood Foreign Press Association (HFPA) has announced the nominees for the 78th Annual Golden Globe Awards. Six-time Golden Globe winner Sarah Jessica Parker and Golden Globe winner Taraji P. Henson announced the nominees. For the first time in the history of the Golden Globes, the nominations were announced virtually, following the current safety measures … Continue reading “Golden Globes announce nominees for 78th show”

Bacardí Rum drops world premiere of Conga remake

It’s here. Following a worldwide call for voice and dance submissions in November – today, Bacardí debuted the official music video and full song for the first-ever remake of global hit single, Conga feat. Meek Mill, Leslie Grace, Produced by Boi-1da. Incorporating fan submissions from around the world, the world’s most awarded rum brand is once again inspiring … Continue reading “Bacardí Rum drops world premiere of Conga remake”

Reel 360’s Last-Minute Holiday Gift Guide

Happy Hanukkah! And we are just around the corner from Christmas and Kwanza, so it’s that time of the year to offer up the Reel 360 / Reel Chicago Ultimate Holiday Gift Guide. To make your last minute holiday gift buying just a l’il bit easier, we’ve compiled an extensive list – and believe us … Continue reading “Reel 360’s Last-Minute Holiday Gift Guide”

Gustafson most awarded editor at AICP Awards

Winners of the AICP Show: The Art & Technique of the Commercial were presented awards tonight at a special virtual premiere held in lieu of the annual gala premiere at The Museum of Modern Art (MoMA), due to the coronavirus pandemic. Together with the AICP Next Awards, which were presented online on June 16th, and … Continue reading “Gustafson most awarded editor at AICP Awards”

Cutters’ Gustafson wins 4 AICP Post Awards for Jeep

The 2020 AICP Post Awards winners, honoring excellence in a range of post production arts, were revealed tonight during a special virtual premiere held online, in keeping with social distancing initiatives driven by the COVID-19 pandemic. Tonight’s presentation is the second of three virtual celebrations that comprise AICP Week – which led off with the … Continue reading “Cutters’ Gustafson wins 4 AICP Post Awards for Jeep”

Cutters New York hires editor Alison Grasso

Versatile, award-winning pro brings post, radio, on-camera, voiceover, and production expertise to the Big Apple boutique Cutters Studios welcomes the highly accomplished commercial editor Alison Grasso to its New York staff, effective immediately. Well known as a staff editor for Crew Cuts in New York, Grasso started her commercial career with the company immediately upon … Continue reading “Cutters New York hires editor Alison Grasso”