Step into ‘The Mamba Room’ with new Kobe Bryant app

Although Kobe Bryant Day may have passed, doesn’t mean he isn’t on our minds every day. The Mamba Room, an app that lets you step directly in a virtual room filled with the basketball legend’s greatest moments in history, allows you to experience moments like his last game over and over again. Toye Onikoyi, founder of … Continue reading “Step into ‘The Mamba Room’ with new Kobe Bryant app”

Nike commits to Kobe Bryant’s Mamba Mentality

Kobe Bryant (1978-2020) inspired people around the world with his ability on the basketball court and his work ethic off it. Byrant’s relentless determination to be the best at anything he touched continues to live on through the millions of fans that he influenced during, and after, his 20-year NBA career. Starting Sunday, August 23, Nike … Continue reading “Nike commits to Kobe Bryant’s Mamba Mentality”

Kobe Bryant: through the advertising years

There was a famous 1996 Michael Jordan-Nike commercial from longtime agency Wieden and Kennedy called “Frozen Moments.” In it, Jordan gets the ball and goes for a typical “Michael Jordan” type of jump shot. Art aside, the truth, and genius, of that spot was the insight that the world would stop to watch MJ take … Continue reading “Kobe Bryant: through the advertising years”

Kobe Bryant, daughter die in helicopter crash – Updated

Tragic news from California. Not even 24 hours after tweeting congratulations to Los Angeles Laker LeBron James for passing his NBA All-time scoring record, NBA legend Kobe Bryant, and his 13-year-old daughter Gianna, have died in a helicopter crash in fog-covered Calabasas, California Sunday morning. Bryant, who was 41, was reportedly aboard his private helicopter … Continue reading “Kobe Bryant, daughter die in helicopter crash – Updated”

Wood makes Twitter private after Kobe “rapist” tweet

Actress Evan Rachel Wood, star of HBO’s Westworld, has made her Twitter account private after receiving severe backlash for tweeting out and branding Kobe Bryant  as a “rapist” only hours after it was reported that the NBA legend had died in a tragic helicopter crash along with his 13-year-old daughter Gianna and seven others over Calabasas, California. As … Continue reading “Wood makes Twitter private after Kobe “rapist” tweet”

Kenan Thompson to host 74th Emmys

NBC and the Television Academy announced jointly today that SNL regular Kenan Thompson will host the 74th Emmy Awards. “Being a part of this incredible evening where we honor the best of the television community is ridiculously exciting, and to do it on NBC – my longtime network family – makes it even more special,” … Continue reading “Kenan Thompson to host 74th Emmys”

NBA and Jordan take us down Memory Lane of 75 years of basketball

I love this spot, but the Jordan taking us down the lane ain’t the Jordan we’re thinking about. It’s award-winning actor and producer Michael B. Jordan (Creed, Black Panther, Just Mercy) driving the new NBA spot, ‘NBA Lane.’ But even without the other Michael, it’s a brilliant short film featuring just about every great to … Continue reading “NBA and Jordan take us down Memory Lane of 75 years of basketball”

Hill Holiday brings Icaro Doria as CCO

Award-winning Hill Holliday is betting big on 2021 as they name award-winning creative, Icaro Doria as Chief Creative Officer. A 25-year veteran of the industry, Doria’s experience working with brand champions is diverse, ranging from Coca Cola and Diageo to Nike, Hilton Hotels, Carl’s Jr’s, Hardees, Old Spice, Heineken and many others. Doria has judged … Continue reading “Hill Holiday brings Icaro Doria as CCO”

2020 in Review: Gone, but not forgotten

2020 snatched so many from us. Mothers. Fathers. Boyfriends. Girlfriends. Brothers. Sisters. Icons. Unknowns. Some deaths were natural, while many like Gilligan’s Island’s Dawn Wells, Star Wars’ Darth Vader David Prowse and Nick Cordero succumbed to a new evil known as “complications from COVID.” That mother-effer cancer also reared its head. Among its victims, legendary … Continue reading “2020 in Review: Gone, but not forgotten”

Reel 360’s Last-Minute Holiday Gift Guide

Happy Hanukkah! And we are just around the corner from Christmas and Kwanza, so it’s that time of the year to offer up the Reel 360 / Reel Chicago Ultimate Holiday Gift Guide. To make your last minute holiday gift buying just a l’il bit easier, we’ve compiled an extensive list – and believe us … Continue reading “Reel 360’s Last-Minute Holiday Gift Guide”

Barefoot, Black Eyed Peas “Band Together” for AR

Modesto, California-based Barefoot, the most popular wine brand in the U.S. has announced its collaboration with the famous band group, Black Eyed Peas. The pair will bring an entertaining AR (augmented reality) music experience to fans nationwide. Available now, with every purchase of a Barefoot product, fans can experience an exclusive listen to the remix … Continue reading “Barefoot, Black Eyed Peas “Band Together” for AR”

You can’t stop the Williams sisters in new Nike video

Since the first time Venus and Serena Williams stepped onto a tennis court, the sport was forever changed. Nike’s new film, “You Can’t Stop Sisters,” shows how the Williams sisters have influenced tennis, and lifted each other up at every step of their journey using the power of sport and sisterhood. The film is the brand’s latest effort … Continue reading “You can’t stop the Williams sisters in new Nike video”

Veteran actor Orson Bean killed by multiple vehicles

Veteran actor Orson Bean was tragically killed at the intersection of Shell Avenue and Pisani Place in Venice California after being struck by two vehicles Friday night. He was 91. According to NBC, LA, Bean was reportedly walking to the Pacific Resident Theater, which he often frequented, to meet his wife Alley Mills for a … Continue reading “Veteran actor Orson Bean killed by multiple vehicles”

Fallon works out with John Cena for Michelob ULTRA

With the Super Bowl coming fast and furious this weekend most brands, some have taken a pause due to Kobe Bryant’s tragic death, are rolling out their teasers and spots to showcase the $5.6 million they have paid for a :30-second slot. Now Michelob ULTRA and agency FCB New York are presenting theirs featuring Tonight … Continue reading “Fallon works out with John Cena for Michelob ULTRA”

Billie Eilish sweeps subdued night at 62nd Grammys

It was an understandably somber night at The 62nd Grammys as news of the devastating deaths of former LA Laker Kobe Bryant, 41, and his daughter, Gianna, 13, sank in. Having the awards show in the house that, “Kobe built,” cast an even more solemn shadow over the event. Host Alicia Keys, with her hair … Continue reading “Billie Eilish sweeps subdued night at 62nd Grammys”

Emmy: Apple, Amazon, Nike, Dre nominated for best spot

Nominations for the 73rd Emmy Awards were announced yesterday recognizing a wealth of innovative storytelling, exceptional new programs, and a robust and diverse group of talent nominees. One of the categories the Reel 360 Team always focuses on is of course the advertising category. The nominations for this year are from Apple, Amazon, Beats by … Continue reading “Emmy: Apple, Amazon, Nike, Dre nominated for best spot”

2020 in Review: Our favorite advertising campaigns

It’s hard to remember back in February 2020, when the Kansas City Chiefs bested the San Francisco 49ers in Super Bowl LIV and Parasite was winning Best Picture, no one was talking about COVID, the election and Black Lives Matter. We had no idea we were only a few weeks and months away from all … Continue reading “2020 in Review: Our favorite advertising campaigns”