Modesto, California-based Barefoot, the most popular wine brand in the U.S. has announced its collaboration with the famous band group, Black Eyed Peas. The pair will bring an entertaining AR (augmented reality) music experience to fans nationwide.
Available now, with every purchase of a Barefoot product, fans can experience an exclusive listen to the remix of Black Eyed Peas’ latest single, VIDA LOCA, as well as enjoy customized animated visuals with each label scan for an eccentric music performance. Individuals can also activate a personal donation to two national non-profits.
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Black Eyed Peas founding member Will.I.Am said, “Gathering together, celebration, fun, diversity, and inclusivity are values that are shared by both Barefoot and Black Eyed Peas in everything we do. Black Eyed Peas are excited to be partnering with Barefoot for the ‘Band Together’ program that brings music, wine, and cool technology to fans and the Barefoot community while also helping two great organizations, CORE and the American Cancer Society,”
Fans can learn more about participation by downloading the new Barefoot Wine AR app, and enter for the chance to win a virtual meet and greet with Black Eyed Peas. All you need to do is scan the QR code on Barefoot and Black Eyed Peas ‘Band Together’ displays in retail locations nationwide for access to the campaign website.
Individuals who follow @Barefootwine on Twitter and/or Instagram and share their ‘Band Together’ experience using the hashtag #BFTxVIDALOCASweeps and tagging @Barefootwine will receive one additional entry for the meet and greet.
For full details to learn more about ‘Band Together’ with Barefoot and Black Eyed Peas, visit here.
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SOURCE: Barefoot Wines
