Cherokee Nation demands Jeep rename SUVs

1+ With cultural appropriation currently being targeted and called out by the cultures that have been appropriated, the Cherokee Nation has now weighed in asking multinational auto manufacturer Stellantis N.V. to stop using the tribe’s name on their Jeep brand. The Jeep Grand Cherokee is the auto maker’s best-selling model, while the Jeep Cherokee is … Continue reading “Cherokee Nation demands Jeep rename SUVs”

Bruce Springsteen arrested for DUI, Jeep pulls spot

2+ 71 year old New Jersey music icon Bruce Springsteen is facing DUI charges.  TMZ was first to report the November arrest of the New Jersey native. News of the arrest surfaced just days after Springsteen was featured in a Super Bowl commercial for Jeep. Springsteen was arrested Nov. 14 at Gateway National Recreation Area, … Continue reading “Bruce Springsteen arrested for DUI, Jeep pulls spot”

Bruce Springsteen in Jeep Super Bowl film, ‘The Middle’

1+ The rumors were true. Bruce Springsteen and Jeep have joined together to launch the two-minute film “The Middle.” The film can now be viewed across the Jeep brand’s social media channels, and it will make a one-time television appearance during tonight’s Big Game. This debuts nearly 10 years to the day from the launch of … Continue reading “Bruce Springsteen in Jeep Super Bowl film, ‘The Middle’”

Is Springsteen appearing in Jeep Super Bowl LV spot?

1+ Keeping their effort under wraps, Jeep announced it will debut one commercial during this Sunday’s Big Game telecast. The spot will air in the second half of the game. And the big question about the secretive spot is if it will feature Grammy-winning artist Bruce Springsteen in his first Super Bowl spot. Last year, the brand … Continue reading “Is Springsteen appearing in Jeep Super Bowl LV spot?”

Jeep and Highdive nominated for an Emmy

2+ Nominations for the 72nd Emmy® Awards wereannounced yesterday recognizing a host of groundbreaking new programs and up-and coming talent and breakthrough commercials, along with beloved performers and hit shows that have been integral in helping television viewers navigate a changing world. The live ceremony, reimagined as a virtual event due to production restrictions resulting … Continue reading “Jeep and Highdive nominated for an Emmy”

Cutters’ Gustafson wins 4 AICP Post Awards for Jeep

1+ The 2020 AICP Post Awards winners, honoring excellence in a range of post production arts, were revealed tonight during a special virtual premiere held online, in keeping with social distancing initiatives driven by the COVID-19 pandemic. Tonight’s presentation is the second of three virtual celebrations that comprise AICP Week – which led off with … Continue reading “Cutters’ Gustafson wins 4 AICP Post Awards for Jeep”

Jeep repurposes ‘Groundhog Day’ for stay home message

3+ It’s like Groundhog Day all over again. But different. In an effort to galvanize Americans and encourage them to stay home, when possible, while also celebrating first responders, Fiat Chrysler has revived its “Groundhog Day” Super Bowl ad featuring actor Bill Murray as part of a series of social media videos for its brands and … Continue reading “Jeep repurposes ‘Groundhog Day’ for stay home message”

It’s ‘Groundhog Day’ for Jeep, Bill Murray and Super Bowl

5+ Let us get this straight. We have a Jeep, which is a vehicle we love. We have Bill Murray as Phil Connors from one of our all-time favorite comedies, Groundhog Day?!!!!!! And there’s a flippin’ groundhog?! Call this our number one spot now. For Super Bowl, Jeep debuted a 60-second spot this morning starring Murray reprising … Continue reading “It’s ‘Groundhog Day’ for Jeep, Bill Murray and Super Bowl”

‘Avenger’ Renner trades in arrow for mic in Jeep spots

1+ I did not know Hawkeye could sing. Avengers: Endgame, Mission Impossible and Bourne star, Jeremy Renner, is now not only featured on screen in a new Jeep brand television campaign that but in the audio as well as all three spots use the actor’s music tracks. Thanks to Chicago boutique agency HighDive, I now … Continue reading “‘Avenger’ Renner trades in arrow for mic in Jeep spots”

Legends are made, not born in new Jeep campaign

1+ Jeep has something to say about being a legend. “Legends aren’t born. They’re made.” It feels like that line wants to end with b*tches, but alas it doesn’t. The new 360-degree campaign, which reaffirms the automaker’s legendary SUV status comes to us from Chicago’s boutique agency HighDive. The first two spots deliver a resounding … Continue reading “Legends are made, not born in new Jeep campaign”

Public Label VP CD Gary Westgate talks Super Bowl

1+ It’s the day after the biggest football game of the year and as is the goal for Super Bowl advertisers, we’re all gathered around the watercooler to talk about the best and worst ads. Only this year, it’s a virtual one.  There have been epic commercials in Super Bowl history. Some that have defined … Continue reading “Public Label VP CD Gary Westgate talks Super Bowl”

Execs from Energy BBDO, AKKURAT, Hue & Cry and MAS offer thoughts on Super Bowl ads

1+ Amid Tom Brady and the Tampa Bay Buccaneers‘ systematic dismantling of the Kansas City Chiefs and Patrick Mahomes during Super Bowl LV, a few commercials aired. A total of 57 to be exact. At $5.5 million per 30 seconds. USA Today’s Ad Meter ranked Rocket Mortgage and Tracy Morgan as the top one and … Continue reading “Execs from Energy BBDO, AKKURAT, Hue & Cry and MAS offer thoughts on Super Bowl ads”

GLOW ECD Kurt Kretten on Super Bowl hits and misses

2+ Overall the advertising for the entire night felt a bit muted and subdued. It could have been because the game itself wasn’t the knock-out fight we were hoping for, or because the pandemic cast a super-sized shadow on the night. Regardless, there were a few spots that do what ads do best – drive … Continue reading “GLOW ECD Kurt Kretten on Super Bowl hits and misses”

Our Top 5 Super Bowl spots and the Bottom 5

1+ For the 25 years or so I was actively in advertising, I want to say I threw maybe 10 to 15 Super Bowl parties in that span. It was always a joyous tribal experience sitting, laughing, eating my badass chili and drinking with other creative directors, copywriters, art directors and producers. We talked and … Continue reading “Our Top 5 Super Bowl spots and the Bottom 5”

Toyota unveils powerful Super Bowl LV spot

1+ While many automakers have chosen to sit out this year’s Super Bowl , we have heard that JEEP, General Motors and now Toyota will participate in the Big Game. Toyota comes with an emotional 60-second ad that shares an uplifting message of hope and strength. Fuelled by the power of a family’s love, ‘Upstream’ … Continue reading “Toyota unveils powerful Super Bowl LV spot”

Walton Isaacson announces multiple hires, promotions

1+ LA-based Walton Isaacson is stepping up recruitment and retention efforts across multiple disciplines, marketing specializations and cultural expertise.  Walton Isaacson CEO Aaron Walton noted, “Over the last eleven months, the agency and its people have demonstrated their exceptional talents and resiliency in the face of all challenges. We are growing, both literally and in every sense … Continue reading “Walton Isaacson announces multiple hires, promotions”

2020 in Review: Our favorite advertising campaigns

2+ It’s hard to remember back in February 2020, when the Kansas City Chiefs bested the San Francisco 49ers in Super Bowl LIV and Parasite was winning Best Picture, no one was talking about COVID, the election and Black Lives Matter. We had no idea we were only a few weeks and months away from … Continue reading “2020 in Review: Our favorite advertising campaigns”

What’s not to love about ginger Ashton Swinford?

14+ “Filmmakers are like roaches – we’ll always find a way to survive.” There is something about Gingers. We either love ’em or hate ’em for those fiery locks. Sometimes, we even make fun of ’em or just run in the other direction. Is it because they stand out in a crowd? Or does it … Continue reading “What’s not to love about ginger Ashton Swinford?”

Halloween comes to HBO Max

1+ This is Reel 360’s favorite time of here. Why? Because it’s Spooky Season. Today, HBO Max launched “Halloween is Here,” a spotlight page bringing together all your favorite spooky, scary, chilling and thrilling Halloween films and series for easy streaming. The “Halloween is Here” page will be available on HBO Max for the entire month of October, … Continue reading “Halloween comes to HBO Max”

BBDO, Smuggler win Emmy for ‘Back to School Essentials’

1+ On Saturday, September 19, Sandy Hook Promise, Smuggler Productions, and BBDO New York were honored with the prestigious Emmy Award for Outstanding Commercial of 2019 for “Back-to-School Essentials,” the short film that gives voices to students’ fears that school shootings have become the new normal. The Television Academy of Arts and Sciences selected this PSA … Continue reading “BBDO, Smuggler win Emmy for ‘Back to School Essentials’”