General Motors is changing the way the world views electric vehicles, and now, they’re looking to shift the vehicle safety paradigm by changing the way the world thinks about road safety – by engineering safety through a human lens. In the latest campaign from McCann Detroit, General Motors introduces Periscope, a new safety brand that brings … Continue reading “General Motors Periscope creates own lanes for pleasant surprises”
LOL. General Motors released its Big Game ad, starring Will Ferrell, who discovers Norway far outpaces the United States in electric vehicle adoption. It’s ridiculously funny. Created by our friends at McCann Detroit, the commercial, ‘No Way, Norway,’ features Kenan Thompson and Awkwafina joining Ferrell on his action-packed journey to give Norwegians a piece of … Continue reading “Kenan Thompson, Awkwafina join Will Ferrell in General Motors Super Bowl spot”
General Motors new “Everybody In” campaign serves as a call to action to join a movement towards the mass adoption of electric vehicles. GM will excite a new generation of EV buyers by highlighting the range, performance and flexibility of its revolutionary Ultium platform and make electric vehicles accessible to all through their launch of … Continue reading “General Motors introduces ‘Generation E’”
General Motors Co. (NYSE: GM) confirmed it will begin a systematic orderly suspension of manufacturing operations in North America due to market conditions, to deep clean facilities and continue to protect people. The suspension will last until at least March 30. Production status will be reevaluated week-to-week after that. “GM and the UAW have always put the health and safety of … Continue reading “General Motors to suspend production in North America”
National Campaign Includes Seven Broadcast Spots and a Jimmy Kimmel Live! Segment Kia Motors America is taking a straightforward approach to the automotive Summer Sales season with a national integrated marketing campaign that states the obvious reason why consumers should consider Kia. Simply put, because Kia is “America’s Best Value.” But is it the value … Continue reading “Kids sell cars in Kia Motors Summer Sales campaign”
It’s over. Sigh. My Philadephia Eagles put up a valiant effort but they couldn’t do it for four quarters Sometimes you lead by 10 points at halftime and lose by 3 when it’s all said and done. That’s why it’s called “The Big Game.” It applies to other aspects of life as well. Someone has … Continue reading “Our Top 5 Big Game ads and 3 not so great”
General Motors and Netflix are joining forces to give GM electric vehicles (EVs) the stage they deserve, reflecting society’s increasing excitement about an all-electric future, starting with a launch spot, “EVs On Screen.” In 2021, GM launched the “Everybody In” campaign, demonstrating the company’s intent to lead an all-electric future, and invited others to join … Continue reading “Will Ferrell drives a GM EV into Netflix series”
The American Advertising Federation (AAF), the “unifying voice for advertising,” announced today the launch of a new podcast series – Future Legends of Advertising – co-produced by iHeartMedia and Known. The podcast is being launched on the occasion of the 30th anniversary of the AAF Advertising Hall of Achievement (AHOA) and will pair advertising luminaries … Continue reading “AAF, IHeartMedia launch podcast series”
Creative agency Swift, a female-founded and led Wunderman Thompson company, has appointed Ned McNeilage as Chief Creative Officer. Ned’s appointment comes on the heels of solid growth for Swift over the past twelve months, completing a year of changes in leadership and operations. In his role, Ned will manage creative talent and oversee the development … Continue reading “Swift rounds out leadership team”
Multidisciplinary content creation studio AFX Creative is continuing to expand its diverse, award-winning creative roster, with the hiring of Head of CG Yarin Manes, formerly at The Mill. “I had no doubt that I wanted to be part of the AFX Creative family,” Manes explains. “I say ‘family’ because there is a sense of warmth and friendliness … Continue reading “AFX Creative welcomes Yarin Manes as Head of CG”
Eight high-scoring entries in The One Show 202 have been named finalists for the prestigious One Show CMO Pencil award, honoring the marketer behind the work that had the most impact on a brand’s business from the past year. The honor is unique for The One Show in that all of its other awards are given to agency or … Continue reading “8 finalists announced for One Show CMO Pencil”
Last night, the shots Awards held The Americas Ceremony in Hollywood. Production company, MJZ, along with work anti-gun violence creative from Leo Burnett, BBDO and States United to Prevent Gun Violence came away the big winners. With the pandemic causing the previous last two awards shows to go digital-only, this celebration of creative campaigns from North and … Continue reading “MJZ, anti-gun campaigns from Burnett and BBDO win big at shots Awards”
What’s a little battery fire anyway? Apparently, General Motors has not parked the Chevy Bolt EV and Bolt EUV compact cars for good, following a highly publicized battery fire recall that forced it to halt production and sales. According to Reuters and GM Authority, the automaker is committed to both electric cars and has turned to AOR Commonwealth//McCann to create … Continue reading “New Chevy Bolt work promotes life changes”
The villainous mastermind with the indelible iron pinkie and cheeky smirk returns in General Motors’ Super Bowl LVI campaign, which brings the infamous Dr. Evil from the classic Austin Powers films “back for good.” To help the automaker herald the return of actor/comedian Mike Myers’ iconic series and character after two decades during the biggest TV event … Continue reading “AFX Creative adds VFX to GM’s Dr. Evil Super Bowl spot”
SNL alum, Mike Myers, is using the Super Bowl to resurrect his classic characters. Last year, Myers teamed with Dana Carvey to reboot Wayne and Garth for UberEats. Now for Super Bowl LVI, Myers is back along with Rob Lowe, Seth Green and Mindy Sterling to bring back Dr. EV-il and his henchmen from Austin … Continue reading “Dr. EV-il fights climate change in GM’s Big Game spot”
Seyhan Lee, the Boston-based creative studio that specializes in employing Artificial Intelligence in the creation of motion pictures has announced the arrival of advertising and design icon Gary Koepke as Partner. Koepke will be joining Seyhan Lee Founder Pinar Seyhan Demirdağ as the company expands its portfolio of A.I. Motion Picture projects into the metaverse … Continue reading “Gary Koepke joins A.I. creative studio Seyhan Lee”
Nothing funny about this. Media mogul and former stand-up comic and Comics Unleashed host, Byron Allen, is suing McDonald’s Corp for discrimination against Black-owned businesses. This on the same day that McDonald’s announced it would increase spending with diverse-owned Media, Content and Production Partners. Allen’s suit alleges the fast food giant has refused to advertise … Continue reading “Byron Allen files $10B lawsuit against McDonald’s”
The Richards Group has named its first chief talent and culture officer. Nikki Wilson, former human resources and labor relations director at General Motors, will report to CEO Glenn Dady. Along with the appointment of outside inclusion, equity and diversity (IE&D) counsel Do What Matters earlier this year, this furthers the agency’s commitment to a broader and … Continue reading “Richards Group announces Chief Talent, Culture Officer”
Amid Tom Brady and the Tampa Bay Buccaneers‘ systematic dismantling of the Kansas City Chiefs and Patrick Mahomes during Super Bowl LV, a few commercials aired. A total of 57 to be exact. At $5.5 million per 30 seconds. USA Today’s Ad Meter ranked Rocket Mortgage and Tracy Morgan as the top one and two. … Continue reading “Execs from Energy BBDO, AKKURAT, Hue & Cry and MAS offer thoughts on Super Bowl ads”
Overall the advertising for the entire night felt a bit muted and subdued. It could have been because the game itself wasn’t the knock-out fight we were hoping for, or because the pandemic cast a super-sized shadow on the night. Regardless, there were a few spots that do what ads do best – drive culture … Continue reading “GLOW ECD Kurt Kretten on Super Bowl hits and misses”
