Swift rounds out leadership team

(Courtesy Swift)

Creative agency Swift, a female-founded and led Wunderman Thompson company, has appointed Ned McNeilage as Chief Creative Officer.

Ned’s appointment comes on the heels of solid growth for Swift over the past twelve months, completing a year of changes in leadership and operations. In his role, Ned will manage creative talent and oversee the development of all client work, all while playing a critical role within Swift’s executive leadership team. Based in Los Angeles, he will report to President Taleah Mona-Lusky.

Since the appointment of Taleah as President last summer, the agency has won business with lululemon and Purple Mattress while maintaining relationships with Gatorade, Google, IBM, Waze, and Venmo, among others, leading to double-digit growth YOY and an increase in integrated remits.

Taleah also re-engineered Swift’s leadership to represent a broad range of backgrounds that reflects the agency at large, including members of the BIPOC, AAPI, and LGBTQ+ communities; first-generation Americans; and working parents.

The agency boasts a 20% increased headcount from 2021 to 2022, with several key hires including Leslie North, EVP, Strategy, Daniela Asaro, VP, Project Management and Yasmeen Mosley as VP, Head of Consumer Insights and Analytics. 

Most recently, Swift saw its “Early as Five” campaign for Dove get shortlisted for the Glass Lion and won two Bronze Lions at Cannes 2022. For context, the Glass Lion category recognizes work that addresses issues of gender inequality or prejudice through the conscious representation of gender in advertising. The campaign aimed to raise awareness around race-based hair discrimination and advocate for The CROWN Act, legislation that would make race-based hair discrimination illegal in all 50 U.S. states. 

REELated: First Campaign for Purple Mattress from Swift

“Swift has seen tremendous growth in the past year,” said Taleah Mona-Lusky. “We view Ned’s addition as the final piece in the puzzle of our newly redesigned leadership team. We’re so excited to tap into his expertise to continue delivering unique, engaging work for our clients that helps them move at the speed of culture and connect with their audiences.” 

Ned has over two decades of experience creating outstanding work at some of the best-known agencies in the industry, garnering recognition from Cannes Lions, The One Show, D&AD, and Effies, among other awards. Most recently, he served as Chief Creative Officer at BBH USA, where he worked on brands including Hulu, Samsung, Google, and American Express. During this time, Ned and his team launched Hulu’s Exposure series for Samsung.

Before that, Ned spent time at TBWA\Media Arts Lab, working across Apple TV+ and Apple Music, and at Creative Artists Agency, where he helped brands leverage the power of entertainment, creating non-traditional and content-driven campaigns for General Motors, Starbucks, Revlon/Mitchum, Virgin Australia, Microsoft Bing, and more. He started his career as a writer and then Creative Director at Wieden + Kennedy in Portland and Amsterdam. 

“What struck me most about Swift is its deep understanding of what resonates with people. Everything is social nowadays, and this passionate, intelligent team understands how to channel that energy into powerful, focused creative work,” said Ned. “I look forward to expanding the range and scope of our ideas to help our clients inspire their consumer and make an impact on culture.”

Ned begins in his new role immediately.

Reel 360 News wishes Ned the best of luck in his new role at Swift.

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