Microsoft shocks gaming world with purchase of Activision
With three billion people actively playing games today and fueled by a new generation steeped in the joys of interactive entertainment, gaming is now the largest and fastest-growing form of
With three billion people actively playing games today and fueled by a new generation steeped in the joys of interactive entertainment, gaming is now the largest and fastest-growing form of
The genre-defining Tony Hawk’s Pro Skater franchise made its mark on video games in the ‘90s touting the top names in skateboarding at the time. Now, video game publisher Activision
SAG-AFTRA members have voted overwhelmingly in favor of a strike authorization on the Interactive Media Agreement, which governs their work in the video game industry. 98.32% of members voted in
Paramount Global has announced the appointment of Kristin Southey as Executive Vice President, Investor Relations, effective immediately. Reporting to Chief Financial Officer Naveen Chopra, she succeeds Anthony DiClemente who will remain with the Company through
Creative content and production company SuperBloom House has appointed two executives to its leadership team – Carsten Pruijs as Head of Content Management and Elizabeth Lefler as Head of Operations
Creative marketing agency Compadre welcomes Ryan D’Arcy as Director of Client Partnerships. D’Arcy is a hands-on accounts specialist who has partnered with clients as varied as Hot Wheels and Bloomin’
Eight high-scoring entries in The One Show 202 have been named finalists for the prestigious One Show CMO Pencil award, honoring the marketer behind the work that had the most impact on a brand’s
Think of it as the candy version of the United Colors of Benetton. M&M’s has announced a global commitment to creating a world where everyone feels they belong, and society
Digital card game, Hearthstone, has launched a new mini-documentary, The Brain’s Last Stand, featuring Chess Grandmaster and former World Chess Champion Garry Kasparov. The Brain’s Last Stand recalls Kasparov’s notorious 1997
Production Resources Group LLC, (PRG) Levitation 29 and Surrey NanoSystems announce today that they are partnering to bring Vantablack super-black coatings and coated products to the global live entertainment and
Our friends at 72andSunny continue to bolster its talent with new leadership hires out of its New York office which include: Elaine Cox serving as executive creative director, Robyn Makinson,
72andSunny Los Angeles continues to build talent momentum with the promotion of Zach Hilder to Executive Creative Director and the hiring of Shane Chastang, Group Brand Director and Devin Baker,
Microsoft Xbox tugs at the heartstrings with a cinematic epic of its most anticipated upcoming titles in the part live-action: 60 spot ‘Games Change Your World’ out of Los Angeles-based creative
Perry Fair, who’s done everything from run ad agencies to lead brands to jamming in a jazz band, has been tapped as the Show Chair for the 2021 AMP Awards
When it comes to business development, Erin Serletic is in a class by herself. Her focus is knocking on doors, finding the opportunities, pitching capabilities and getting the RFP. She
Editor’s Note: They are leaders. They are inspirational. They are mentors. They are visionaries. They are, quite frankly, badasses. They are our 2021 REEL WOMEN. During Women’s History Month, you will
Our friends at ArtClass have signed Director/Writer Ryan Ebner to its roster for US commercial and branded content representation. Known for his dry, understated brand of humor, Ebner thrives as
It’s war. A well-known writer and photographer of post-apocalyptic and military- inspired images and stories has filed an infringement suit against Activision Blizzard, the publishers of the video game franchise Call of Duty, claiming the
Big congrats to Perry Fair. The talented advertising veteran has been named to the brand new role of EVP, global ECD, director of entertainment, for McCann New York. Fair has
Keywords Studios has announced that it has entered into an agreement to acquire multi- award-winning gnet, a Hollywood-based creative marketing agency serving the video games and entertainment industries. A powerhouse