Creative content and production company SuperBloom House has appointed two executives to its leadership team – Carsten Pruijs as Head of Content Management and Elizabeth Lefler as Head of Operations – on the heels of new offerings, key hires, and growth across its New York and Los Angeles offices.
In their new roles, Pruijs and Lefler will partner together to help clients seamlessly navigate all the new ways to create and make content, with new models that deliver more engaging and attention-grabbing content for brands. Together they will also develop more flexible ways to work with brands for more of their quick-turn content needs.
“Now a year and a bit into operations, SuperBloom continues to grow,” said Briony McCarthy, Co-Founder of SuperBloom. “We are stoked to have Carsten and Elizabeth join our leadership team of renegades to lead our people who work in small, collaborative and agile teams, to deliver media and production-led ideas that we’ve now proven with this new way of working to increase engagement and drive better business results for brands.”
As Head of Content Management, Pruijs will head up SuperBloom’s growing client services and project management practice across 20+ clients. A true hybrid talent, Pruijs comes to SuperBloom House with experience spanning client and brand management to strategy and growth at agencies including Cartwright, Sid Lee, and 72andSunny.
Lefler, who was promoted to Head of Operations, will lead operations and behind-the-camera casting, giving clients access to SuperBloom’s talent from within its fast growing collective of alternative creative talent otherwise inaccessible to brands. A brand and operations expert, she’s had stints at Brand Citizens, Hecho Studios, Phenomenon, and MAL.
The leadership appointments reflect SuperBloom’s expanded capabilities and new offerings:
SuperBloom Social Studios
As a result of the need for brands to be more relevant in culture, SuperBloom has expanded its social offerings beyond content creation to now include social newsrooms inclusive of insights, trends, strategy, creator & influencer programs, community management, measurement, fan engagement, and full service content development and production. An end-to-end solution that guides brands – like Panera, Activision, and J&J – towards what to make and who to make it with for the best results.
SuperBloom Branded Entertainment
In response to the attention economy, SuperBloom guides brands towards using their ad space as opportunities to entertain; a new opportunity as streamers start to offer more innovative placements for advertisers. Current projects in development are an all-female creator series, a whodunit mystery series for a travel brand, and a retrospective on toys titled “History Dolls”; ideas inspired by social culture and developed in collaboration with creators from within SuperBloom Creative Collective.
REELated:
SuperBloom has also recruited a new generation of talent to help service and expand on these new offerings, including:
- Kevin Kinder, Director of Social (Social Studios)
- Casey Thibodaux, Senior Strategist (Social Studios)
- Christina Connerton, Senior Content Creative (Creative & Development)
- Paloma Bido, Senior Post Producer (All Media Productions)
- Trish Nguyen, Assistant Editor (All Media Productions)
Tom Dunlap, SuperBloom Co-Founder added: “With 20+ brand collaborations executed in our first year of business – including Voodoo Ranger IPA, Activision, YouTube, Honest Co, Creative Juice, and Sonic – SuperBloom continues to challenge the legacy models of the creative and production industry that have traditionally served the marketing community. Our growth and investment in this talent is proof that we are just getting started.”
Reel 360 News wishes Elizabeth and Carsten the best of luck in their new roles.
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