Carmichael Lynch announced it has been named the strategy and creative lead for H&R Block, the iconic brand founded by brothers Henry and Richard Bloch in 1955. The agency will be responsible for the brand’s strategy, creative and social media. Sister agency Carmichael Lynch Relate will handle public relations. “Carmichael Lynch has a history of helping brands … Continue reading “H&R Block chooses Carmichael Lynch as lead agency”
Beans, beans good for the… revenue. Bush Brothers & Company, the iconic family-owned bean company, announced that Minneapolis-based Carmichael Lynch will serve as the new Strategic Lead Agency, leading strategy and creative development for the full brand portfolio. “We selected Carmichael Lynch after a competitive RFP process and we’re energized by the capabilities they can bring to … Continue reading “Carmichael Lynch named AOR for Bush Bros”
More and more in this intense racially-charged climate we exist in, brands are not only embracing diverse groups and their stories, the are allowing them to become their superpower. That diverse superpower, which is a part of the American fabric, is now also on display in a lovely new campaign from U.S. Bank and Carmichael … Continue reading “Carmichael Lynch debuts new campaign for U.S. Bank”
(Minneapolis – 01 May 2018) Brands spent an estimated $2 billion on influencer marketing in 2017, but nearly one-quarter of influencer marketing dollars are being wasted on inauthentic content that today’s savvy consumers don’t trust, according to new research by agency Carmichael Lynch unveiled today at Social Media Week in New York. A Trust and … Continue reading “REEL MINN: Carmichael Lynch research reveals fake content influencers”
America will hear the words “roll that beautiful bean footage” in a new voice when newest bean ambassador Peyton Manning joins Bush’s iconic spokes-team of family member Jay Bush and his rapscallion talking dog Duke in their quest to put the beautiful bean front-and-center in the brand’s first-ever Big Game spot. Bush’s first-ever Big Game ad (a 30-second spot titled Go … Continue reading “Peyton Manning calls audibles for Bush’s”
Interpublic Group has announced that Kristen Cavallo, CEO of The Martin Agency, has been promoted to global CEO of MullenLowe Group. She will also continue in her role as CEO at The Martin Agency. As Kristen assumes the global CEO role at MullenLowe Group, she will continue to report to Alex Leikikh, who remains chairman, MullenLowe … Continue reading “Kristen Cavallo rises to Global CEO, MullenLowe”
Animation studio ROOF Studio recently produced the “Choose Go” campaign for Conoco, a visually stunning series of six 3D-animated shorts featuring uniquely-designed “Goer” characters. Conceived by agency Carmichael Lynch, “Choose Go” highlights the limitless fun and adventure of filling up your car and just going. The campaign was launched across digital and social media. Each :15 … Continue reading “ROOF animates byways for Conoco in new campaign”
Carl Sundemo’s work has been called ”stupid ideas presented in a serious way,” and over the years he has built an oppressive interest for how crafted film worlds can be used in unusual ways. His films often play with known genres and troupes in advertising and other narratives, to great comedic effect. As an ad … Continue reading “Carl Sundemo joins Epoch Films directorial roster”
Senior Producer Jenny Cadwell joins content creation company VOLT Studios today. Cadwell brings agency insight, deep expertise, and genuine enthusiasm to VOLT where she will work closely with producer Jennie Ekstrand. “We’re as excited to see Jenn bring her bright-eyed energy to VOLT as we are to see her team up with Producer Jennie Ekstrand, … Continue reading “Senior Producer Jenny Cadwell Joins VOLT Studios”
Our friends at Colle McVoy announced today that two new executive creative directors will help lead its creative department as the agency prepares for double-digit growth in 2022. Gil Muiños has joined the agency as executive creative director (ECD) and Dustin Black has been promoted to ECD. Both will help accelerate the agency’s growth and transformation by … Continue reading “Colle McVoy adds two ECDs to Creative Department”
Riley Hayes announced an elevated leadership team with Dan Hoedeman promoted to President and Dave Plamann promoted to Chief Operations Officer. Plamann is the first COO and Hoedeman will be just the second President in the agency’s 30-year history. “Dan has been pivotal in creating momentum and success for Riley Hayes” said Founder Tom Hayes. … Continue reading “Riley Hayes elevates Dan Hoedeman to President, Dave Plamann to COO”
Monkey Shoulder, the William Grant & Sons owned maker of whisky “made for mixing”, is announcing it has selected Fallon as global and US creative agency of record. As alcohol sales peaked in 2020, with global whisky revenues anticipated to reach USD $96B, Fallon will help Monkey Shoulder capitalize on the massive growth opportunity in-market. … Continue reading “Monkey Shoulder Whisky orders a round of Fallon”
It’s a dog’s life for Subaru of America, Inc. The New Jersey-based automaker announced that the 2019 National Make a Dog’s Day campaign has been awarded three independent honors for creative excellence. The campaign, which centered on driving awareness for last-to-be-adopted pets during Subaru Loves Pets Month in October, was honored with the Adweek Media Plan … Continue reading “Subaru announces wins for Make A Dog’s Day campaign”
Match Marketing Group announced today the appointment of two Creative Directors, Matt Horton and Dexter Black, who will join the agency’s growing creative department across integrated and experiential, respectively. Reporting to Eric Moncaleano, ECD, Horton and Black will collaborate with client services, strategy and leadership teams to deliver superior creative that drives business results. “We … Continue reading “It’s a Match for Matt Horton and Dexter Black”
The 2020 AICP Post Awards winners, honoring excellence in a range of post production arts, were revealed tonight during a special virtual premiere held online, in keeping with social distancing initiatives driven by the COVID-19 pandemic. Tonight’s presentation is the second of three virtual celebrations that comprise AICP Week – which led off with the … Continue reading “Cutters’ Gustafson wins 4 AICP Post Awards for Jeep”
In quick response to sudden volatility in the advertising and design industries brought on by the coronavirus pandemic, The One Club for Creativity has launched The One Club COVID-19 Jobs Board, a free resource for connecting people seeking work globally with agencies, design studios, production companies and brands looking to fill open positions. The free service is … Continue reading “One Club offers free Jobs Board during COVID-19 crisis”
Valentine’s Day is the biggest dining holiday of the year. And, as most unintentionally flaky dates know, planning is key. With the most restaurants of any booking app, OpenTable has a ton of data — data that comes in handy when you’re trying to score that perfect Valentine’s Day reservation. Carmichael Lynch put that data … Continue reading “OpenTable PSAs remind us about Valentine’s Day”
Following a competitive search, Dole Food Company, Inc., has selected independently operated Padilla as its digital marketing and social media agency of record. Padilla will lead Dole’s digital strategy, content creation, creative campaigns, email marketing, eCRM, paid media and community management for the brand’s U.S. and Canadian social platforms. “We were looking for an agency … Continue reading “Dole Food selects Padilla as digital and social AOR”
Anheuser-Busch offers beer at the same price that the team from mission control paid in 1969: 35 cents Budweiser is offering drinkers a chance to celebrate Apollo 11’s successful return to earth in the same way that the crew from mission control did a half century ago: with 35-cent beers. Consumers can enjoy the discount … Continue reading “Budweiser launches Apollo 11 promotion”
The NAACP unveiled the full list of “54th NAACP Image Awards” nominees with ABC and Netflix leading the pack with 28 and 15 nominations respectively. The winners will be revealed during the two-hour LIVE TV special, airing Saturday, February 25th, 2023 at 8:00 PM ET on BET and 8:00 PM PT on delay. The show will be in … Continue reading “Black Panther, Abbott lead NAACP Image noms”
