Beans, beans good for the… revenue. Bush Brothers & Company, the iconic family-owned bean company, announced that Minneapolis-based Carmichael Lynch will serve as the new Strategic Lead Agency, leading strategy and creative development for the full brand portfolio.
“We selected Carmichael Lynch after a competitive RFP process and we’re energized by the capabilities they can bring to the table as we continue to evolve the legacy of Bush Brothers & Company,” said CEO and President, Al Williams.
“The Bush Brothers team has been a true joy to work with through the agency selection process, and we are thrilled to have the opportunity to bring new thinking to this iconic brand to drive growth and continued cultural relevancy,” added Julie Batliner, President Carmichael Lynch.
The move to Carmichael Lynch follows a successful long-term relationship between Bush Brothers & Company and Doner, during which time the agency helped the brand launch new products as well as evolve the Jay and Duke campaign.
“BUSH’S relationship with Doner over the last 23 years has always been as a valued partner and we’re grateful for the team’s work over the years,” Williams continued. “In looking ahead, we’re excited to continue to lead the industry and are inspired to create new opportunities with Carmichael Lynch.”
Carmichael Lynch will begin work for Bush Brothers & Company starting in January.
SOURCE: Carmichael Lynch