
AFM: Panel discusses what makes a film investment-worthy?
You have a film. The budget is low. And the potential for a huge ROI is there. But is the script good enough to invest in? This week at the

You have a film. The budget is low. And the potential for a huge ROI is there. But is the script good enough to invest in? This week at the

Our friends at The American Film Institute (AFI) announced today the full lineup for AFI FEST 2021 including Sony Pictures Classics’ Parallel Mothers, written and directed by Academy Award winner

Behr Paint Company has tapped singer-songwriter Katy Perry and leading audio streaming service Spotify to launch MUSIC IN COLOR by BEHR, an interactive audio representation of colors Katy Perry experiences

Many Critically Endangered species may go extinct by the time these cards expire. Mastercard, in partnership with Conservation International, is turning the card expiration date into a tool to create

DDB North America announced today the addition of a new regional leadership position. Jatinder Singh joins DDB North America as Chief Data Officer and, reporting into regional CEO Justin Thomas-Copeland, will spearhead data

Christina Rose is an American-German director, producer, and screenwriter and is part of the new Hollyworld Movement, bringing entertainment to the global world. Christina has worked in North America (USA,

How does one manifest a mechanical yak and a Hanes spokesman named Hans in a single campaign? You pair up SNL Director Paul Briganti and Tony Cavalero from HBO’s Righteous

DDB New York has announced the agency’s latest senior account hire with Vanessa Reyes. Reyes joins DDB New York as a group business director. Reyes brings strong leadership, digital & mobile-first

Black women-owned businesses are vital to our economy and are amongst the hardest hit by the impacts of the pandemic. Today, Mastercard and Jennifer Hudson are announcing the Strivers Initiative, a consumer-facing platform, elevating

As storytellers, we need the right inspiration and tools in which to convey and translate our experiences. And the world is full of stories, even more so during a pandemic,

Happy Hanukkah! And we are just around the corner from Christmas and Kwanza, so it’s that time of the year to offer up the Reel 360 / Reel Chicago Ultimate

Our friends at Cloud 21 International and Kultura PR International have announced the third annual “Production Without Borders” special event that will be held during the 2020 virtual American Film Market on

Vote first. Drink second. That makes sense to the Reel 360 team. This week, Absolut, Pernod Ricard’s flagship premium vodka brand, is launching a non-partisan, integrated campaign that delivers an

As part of its ongoing ‘Discover Your Air‘ platform with Nike, Footlocker is releasing The Endless World of Air Max, a sneaker culture and entertainment hub on Google Slides dedicated to all things

President Trump’s re-election campaign returned to the television airwaves Monday with two new ads in a group of key states which are among the earliest to allow people to begin

The Academy of Motion Picture Arts and Sciences is extending invitations to join the organization to 819 artists and executives who have distinguished themselves by their contributions to theatrical motion

Editor’s Note: This is a reprint of a blog that first appeared on Medium.com. It is reprinted with Richard Jane’s permission. Production, exhibition, and good old fashion power are all

The Reel 360 Team suspects Jayanta Jenkins will be having an extremely happy Thanksgiving or working his ass off. The award-winning creative leader has been named by Cheil Worldwide as

Congratulations to one of Reel 360’s favorite agencies to cover. OKRP, O’Keefe Reinhard & Paul, has been named by Naperville-based, power tool and equipment company tech-driven Chervon as its creative

Connecticut-based Subway has opted for fresh talent by naming Carrie Walsh as Chief Marketing Officer, North America. The statement from the QSR states she will be responsible for driving the