David&Goliath turn Kia Sorento into storytelling machine

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(The Kia Sorrento is your storytelling vehicle)

As storytellers, we need the right inspiration and tools in which to convey and translate our experiences. And the world is full of stories, even more so during a pandemic, that are just waiting to be told. In the latest innovative creative campaign for Kia Motors by David&Goliath, Kia introduced the all-new 2021 Sorento, a rugged, mid-size SUV that’s much more than just an SUV, it’s the world’s first storytelling machine.

The agency is positioning Sorento as “a powerful, highly sophisticated tool that helps people discover the stories that are out there, in an era where stories are the ultimate currency.”

Both “The World’s First Storytelling Machine” and “Front Row” aired during Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2021 on ABC beginning at 8 p.m. EST.

The creative campaign is part of Kia’s multi-faceted New Year’s Celebration which began in early December when the all-new Sorento road tripped west to east to deliver the “2021” numerals to Time Square, capturing inspirational stories along the way with National Geographic.

The hero spot of the campaign titled “The World’s First Storytelling Machine,”  takes the Sorento on a story-generating odyssey: a man in a suit walking along a dusty road carrying a birdcage. A crash-landed astronaut in the middle of nowhere. Someone playing pinball in a dark alley. Or a disco ball sparkling in a forest.


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Evocative, sensory beats that conjure up a storytelling universe ready to be explored. It ends with the voice-over line: “We didn’t just build another SUV, we built the World’s First Storytelling Machine.”  Watch below;


In the second spot titled “Front Row,”  a woman takes her new Turbo-Hybrid Sorento (a first for Kia) up to a dramatic mountain outlook where she finds a set of theater seats that have been mysteriously set up to offer an unparalleled view of the canyon below, as well as a stellar display in the night sky. 



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“To say it’s been quite a year is an understatement. With 2020 in our rear view, the New Year is like a blank page waiting for stories to be written. And the completely redesigned Sorento offers the kind of utility and power that can take you to those faraway places to uncover the majesty and unexpected beauty around us and fill the pages with stories yet to be imagined,” said David Angelo, founder and creative chairman of David&Golaith. “It’s a New Year and now, more than ever, we need new, positive, hopeful stories to experience and share, and the possibilities are endless.” 

In addition to the broadcast campaign, the Sorento will be featured on New Tradition’s spectacular digital billboards on the north façade of One Times Square, the building that launched the annual New Year’s Eve Ball Drop tradition in 1907. Sorento’s digital billboards will be on display through January.

“Like everyone, we are ready to say goodbye to 2020 and hello to the new opportunities that 2021 will bring, including the arrival of all-new Sorento, the most advanced SUV Kia has ever built,” said Russell Wager, director, marketing operations, Kia Motors America. “New Year’s Eve marks a fresh start and a new beginning. It’s another chance for us to write our own story. The Kia Sorento, with its rugged capability and comfortable and flexible interior is perfectly equipped to take you anywhere your story leads.

”To recognize and thank them for their hard work and dedication, Kia will host frontline workers and their families so they can safely experience the thrill of New Year’s in Times Square for themselves. The families will be shuttled to and from Times Square for this once-in-a-lifetime opportunity in a fleet of 2021 Kia Sorento and Telluride SUVs.

CREDITS 

CLIENT: Kia Motors America

  • Russell Wager: Director Marketing Operations

AGENCY: David&Goliath

  • David Angelo: Founder & Creative Chairman  
  • Yumi Prentice: President 
  • Mark Koelfgen: Executive Creative Director/Copywriter  
  • Frauke Tiemann: Group Creative Director/Art Director  
  • John O’Hea: Group Creative Director/Art Director  
  • Steve Clarke: Group Creative Director/Copywriter  
  • Chris Mead: Associate Creative Director/Copywriter 
  • Kris Wong: Associate Creative Director/Art Director 
  • Ben Sweitzer: Associate Creative Director/Art Director  
  • Paul Albanese: Managing Director, Broadcast Production 
  • Rob Sondik: Senior Producer 
  • Peter Bassett: Managing Director, Integrated Production & Technology   
  • Justine Kleeman: Executive Digital Producer 
  • Genevieve Shah: Digital Producer 
  • Jessica Sosa: Associate Digital Producer 
  • Elisa Atwood: Sr. Print Producer 
  • Andrea Rosenfeld: Sr. Art Producer 
  • Genie Lara: Associate Director of Project Management 
  • Mike Antonellis: Senior Project Manager  
  • Lisa Tanner: Managing Director 
  • Aleks Rzeznik: Account Director  
  • Annelise Lorenzo: Management Supervisor 
  • Quin Chadwick: Account Executive 
  • Sarah Masket: Account Director, Digital  
  • Quinn Rufener: Account Executive, Digital 
  • Britney Bencomo: Assistant Account Executive, Digital   
  • Laura Forman: Chief Strategy Officer 
  • Natalie Gomez: Associate Comms Director 
  • Hailey Kim: Jr. Comms Planner 
  • Jasmine Spraglin: Sr. Strategist 
  • Beka Tesfaye: Jr. Strategist 
  • Natasha Royzina: Director, Business Affairs  
  • Camara Price: Freelance Senior Business Affairs Manager 
  • Mark McNaul: Product Information Manager  
  • Meagan Steinkamp: Digital Designer 
  • Corey Siegel: Digital Designer 
  • Mariano Echegoyen: Developer 
  • Asheber Arlain: Junior Developer 

PRODUCTION COMPANY: MJZ

  • Henry Hobson: Director 
  • David Zander: President / Executive Producer 
  • Kate Leahy: Executive Producer 
  • Laurie Boccaccio Line Producer 
  • DOP: Alwin Kuchler 
  • Liz Tan: 1st AD 
  • Chris Gorak: Production Designer 
  • Daniel Orlandi: Costume Designer 

EDIT: Spinach 

  • Adam Bright: Editor
  • HJ Chong: Assistant Editor
  • Jonathan Carpio: Executive Producer
  • Patricia Gushikuma: Producer 

VFX: Method 

Michelle Machado: Executive Producer

Pip Malone : Senior Producer 

Ben Walsh: VFX Supervisor/ Executive Creative Director 

Laura Duncan: Coordinator

Pouyan Navid: CG Supervisor

Ian Holland: Lead Flame Artist 

COLOR:  Company 3 

MUSIC:  Barking Owl 

SOUND DESIGN:  Barking Owl 

AUDIO:  Eleven 

CONTENT CAPTURE: 

PRODUCTION COMPANY: Spinach 

  • Jonathan Carpio: Executive Producer 
  • Juan Pablo DiGenio : DP 
  • Noah Smith: PA 

SOURCE: David&Goliath

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