Cheil names Jenkins global ECD for Samsung Mobile

Jayanta Jenkins

The Reel 360 Team suspects Jayanta Jenkins will be having an extremely happy Thanksgiving or working his ass off.

The award-winning creative leader has been named by Cheil Worldwide as its global executive creative director for Samsung Mobile.

With almost 17 years in the business as a creative guru, Jenkins will be responsible for the network’s global creative direction for Samsung Mobile Communications account.

The agency recently won Samsung Mobile’s retail experiential app project, while also adding Netflix, TikTok and Epic Games (Fortnite) to its client roster.

The role is reportedly a new position within Cheil Worldwide and was been created as the network’s Samsung Mobile global business has grown. Jenkins reports directly to Cheil Worldwide’s global chief creative officer Malcolm Poynton.

“It’s been a long search to find a creative leader who gets what it takes to connect contemporary brands with today’s consumers,” Poynton offered. “Jayanta brings that and more. On top of his unique experience working inside global tech companies as well as some of the world’s leading agencies, he’s a great guy. I’m excited to have Jayanta join us as we continue to shake up the landscape of the industry.”

Jenkins has spent time as global creative lead on Apple’s Beats by Dre as well as Twitter. While at the social media giant Jenkins headed up its in-house studio of integrated creative teams and agency partners. Under his leadership Twitter won the Grand Prix at Cannes Lions for its ‘What’s Happening’ outdoor campaign.

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While at HP, Jenkins led global initiatives and worked across the brand’s business units to further unify its communications.

Prior to that he was the global creative director at TBWA\Chiat\Day in Los Angeles, where he co-led the rebranding of Gatorade.

He was also senior art director at Wieden+Kennedy where he created campaigns for Nike. The multi award-winning creative started his career at The Martin Agency.

“There is no sector more dynamic right now than mobile and as Samsung is the world’s biggest mobile brand, this role presents me with an absolutely irresistible challenge and a real opportunity to further engage audiences in new and exciting ways,” Jenkins said.

Jenkins is also a co-founder of Saturday Morning, a collective that works across creative industries to bring about societal change, build awareness and shift perceptions of racial bias and injustice.

Reel 360 wishes Jayanta all the best in his new venture.

SOURCE: Cheil Worldwide