Don Cheadle leads “all-star cast?” in new Michelob ULTRA Organic Seltzer Super Bowl spot

Think of this weekend’s Super Bowl as a combo platter of C&C – comedy and celebrities. While the platform has always featured both for advertising agencies and brands, it seems like both are really leaning into the two this year. Now, we Michelob ULTRA Organic Seltzer making its Super Bowl LV debut with a satirical … Continue reading “Don Cheadle leads “all-star cast?” in new Michelob ULTRA Organic Seltzer Super Bowl spot”

Michael B. Jordan brings the sexy in Amazon Super Bowl LV spot

Amazon has partnered with renowned actor, film producer, director and arguably the sexiest man alive, Michael B. Jordan (Creed, Black Panther, Just Mercy) for his first-ever Super Bowl ad.  Entitled ‘Alexa’s Body’ and created by Lucky Generals – along with teams at Amazon – the spot celebrates Alexa’s new beautiful form factor, while one executive … Continue reading “Michael B. Jordan brings the sexy in Amazon Super Bowl LV spot”

Oikos gets ugly for its Super Bowl LV spot

2020 tested the strength of the fitness industry, which lost more than 480,000 jobs due to the pandemic. Gyms are closing and the fitness pros that help us flex our ugliest #PROFACES – that ugly game face we all make when maxing out on the weight floor or on the field – are struggling. In … Continue reading “Oikos gets ugly for its Super Bowl LV spot”

M&M’S Super Bowl spot shows the power of laughter

It’s a new day and that means new Super Bowl spots as brands continue to unveil their efforts before the Big Game this Sunday. Today M&M’S unveiled its new Super Bowl LV ad in advance of its scheduled broadcast during the first quarter of this Sunday’s Big Game. The new commercial features Emmy award-winning actor Dan … Continue reading “M&M’S Super Bowl spot shows the power of laughter”

Bud Light’s new Super Bowl spot is… legendary

It’s like watching The Avengers of Beer come assemble. Today, Bud Light unveiled a legendary Super Bowl LV TVC that reunites notable Bud Light characters in one epic commercial, including Grammy-nominated artist Post Malone, Cedric the Entertainer, the “I Love You, Man” guy, the Bud Knight, Oracle Susana and more, as they all come together … Continue reading “Bud Light’s new Super Bowl spot is… legendary”

Stella Artois, Lenny Kravitz inspire in Super Bowl film

While its headliner brand, Budweiser, will be missing the Super Bowl, AB InBev’s other brands will be on the big game. Stella Artois has just dropped its spot which features Grammy Award-winning rock musician Lenny Kravitz. The brand will use its stage at Super Bowl LV to spread a piece of investment advice that comes … Continue reading “Stella Artois, Lenny Kravitz inspire in Super Bowl film”

John Cena stars in interactive MTN Dew Super Bowl spot

Like his wrestling brother Dwayne Johnson, John Cena is wasting no time becoming the hardest working man in the film business. Somewhere between filming The Suicide Squad, the TV spinoff Peacemaker, a slew of commercials, Cena now fit in a Mtn Dew spot showcasing new Mtn Dew Major Melon and Mtn Dew Major Melon Zero … Continue reading “John Cena stars in interactive MTN Dew Super Bowl spot”

Rocket Mortgage goes for two in Super Bowl LV

Well, $11 million is a helluva downpayment. Rocket Mortgage today announced it will double down, debuting two new commercials, at a cost of $5.5 million each, during Super Bowl LV. The new spots mark the fourth year, the company has advertised in the Super Bowl. This year’s ads will showcase both the company’s technology platform … Continue reading “Rocket Mortgage goes for two in Super Bowl LV”

Kunis, Kutcher star in Cheetos Super Bowl TVC

Pepsi may not be dominating the Super Bowl like it has, well almost every year, but that doesn’t mean other brands won’t be taking over. After reclaiming its Super Bowl icon status last year, today Cheetos unveiled this year’s full TVC for Super Bowl LV, It Wasn’t Me. In the commercial, created by Goodby, Silverstein … Continue reading “Kunis, Kutcher star in Cheetos Super Bowl TVC”

‘Twas the night before Super Bowl with Frito-Lay

With many major brands such as Budweiser, Coke, Pepsi and Hyundai skipping out on spending the estimated $5.5 million for a :30-second ad slot during Super Bowl LV, one would think that this year’s assortment of spots might be along the quality of say Ashley’s Furniture or Carshield. Thank brands like Frito-Lay for not allowing … Continue reading “‘Twas the night before Super Bowl with Frito-Lay”

Pringles makes a splash with new Super Bowl spot

As the biggest snacking day of the year approaches, Super Bowl LV, Pringles is ready for take-off and releasing its fourth consecutive Big Game spot. After last year’s ad, created by Grey Group, featuring the animated duo Rick and Morty, the Pringles 2021 spot further propels viewers into the world of Flavor Stacking, which encourages fans to unlock new flavor … Continue reading “Pringles makes a splash with new Super Bowl spot”

Kia passes on Super Bowl to focus on America’s youth

After a decade of creative and award-winning Super Bowl campaigns, Kia will not be advertising in Super Bowl LV. Instead, the brand will expand its charitable initiatives in support of America’s youth. Kia’s “Accelerate The Good” program began in 2019 when the Great Unknowns Scholarship was established to help young people in need get a … Continue reading “Kia passes on Super Bowl to focus on America’s youth”

M&M’S hosts virtual Super Bowl LV ad premiere

ViacomCBS announced this morning that all of its Super Bowl LV timeslots, at $5.5 million for 30 seconds is sold out. One of those slots will belong to M&M’S. The candy brand, and creative partner BBDO New York, are inviting fans to be the first to virtually preview the brand’s 30-second Super Bowl ad for … Continue reading “M&M’S hosts virtual Super Bowl LV ad premiere”

Hellmann’s teams up with Amy Schumer for Super Bowl

With some commercial slots being left open by Budweiser and Pepsi not airing during the Super Bowl, other brands are stepping in. Hellmann’s has teamed up with celebrated comedian, actress, and author, Amy Schumer, to debut its first big game advertising spot to raise awareness around the issue of food waste. Hellmann’s is committed to inspiring … Continue reading “Hellmann’s teams up with Amy Schumer for Super Bowl”

Michelob ULTRA reveals Super Bowl campaign

Like a rushing Defensive line, here come the Super Bowl spots. Super Bowl stalwarts such as Budweiser, Coke and Pepsi may be taking a break from the Big Game, but that doesn’t mean other brands are. Michelob ULTRA, and agency Wieden+ Kennedy, unveiled its Super Bowl campaign which poses a thought-provoking question on the role … Continue reading “Michelob ULTRA reveals Super Bowl campaign”

CBS special celebrates Super Bowl commercials

Super Bowl Greatest Commercials 2021, an interactive countdown special where viewers will be able to vote LIVE for the top Super Bowl commercial from the past 20 years, will be broadcast Wednesday, Feb. 3 (8:00-9:00 PM, ET/PT) on CBS and will also be available to stream live and on-demand on CBS All Access. The special, celebrating its 20th anniversary, … Continue reading “CBS special celebrates Super Bowl commercials”

Cheetos returns to Super Bowl with Ashton Kutcher

When my editor asked me to write an article about a Super Bowl spot, I kinda was like, “Whaaaat? Why?” I hate the Super Bowl. Can’t I just binge Friends on HBO Max? Then he told me it was a spot created for Cheetos by Goodby, Silverstein and Partners. A bag of Flamin’ Hot Cheetos … Continue reading “Cheetos returns to Super Bowl with Ashton Kutcher”

Pepsi kicks Off Super Bowl Halftime Show with Weeknd

And here we are. Super Bowl spots finally. This year, Pepsi is elevating the moment with its first Super Bowl Halftime Show TV spot featuring the year’s headlining artist The Weeknd. The spot, featuring the hit song, Blinding Lights, debuted during the NFL Super Wild Card games this past weekend and will continue to air throughout the … Continue reading “Pepsi kicks Off Super Bowl Halftime Show with Weeknd”

BTS of Cramer-Krasselt’s Porsche Super Bowl spot

Chicago-based agencies fared very well in this year’s Super Bowl. There was Highdive with our favorite spot in the Big Game – Jeep and the number five spot on USA Today’s Ad Meter for Rocket Mortgage with Jason Mamoa. If we had completed out Top Five List as a Top Ten, this Porsche spot titled … Continue reading “BTS of Cramer-Krasselt’s Porsche Super Bowl spot”

Our top five Super Bowl spots for 2020

And just like that, another Super Bowl is over. Congratulations to former Philadelphia Eagles coach Andy Reid for finally hoisting his well-deserved Vince Lombardi Trophy after leading the Kansas City Chiefs to a 31 – 20 victory over the San Francisco 49ers. And in between each exciting down and J.Lo showing off what 50-year-old woman … Continue reading “Our top five Super Bowl spots for 2020”