Acclaimed actor Adrien Brody leans fully into the agony of tax season in TurboTax’s latest Super Bowl outing, transforming routine financial stress into full-blown existential drama.
Created by R/GA and directed by MJZ’s Craig Gillespie, the spot marks TurboTax’s 13th consecutive appearance in the Big Game and stars the Oscar winner playing a heightened version of himself. The film opens in torrential rain, with Brody delivering a raw, emotionally charged monologue worthy of an awards-season prestige drama. Then comes the interruption. Cut.
Brody is informed that he’s meant to play “The Expert,” part of TurboTax’s ongoing campaign positioning its human experts as the ones who take the pain out of taxes. The problem? There’s no pain left for him to tap into. What follows is a meta spiral, as Brody questions the very foundation of his career if he’s no longer allowed to brood, suffer, or emotionally unravel on cue.
The self-aware performance riffs on Brody’s reputation for intensity, flipping it into comedy as he grapples with a world where tax season can actually be… manageable. Without turmoil, without anguish, who is Adrien Brody? Watch below:
There’s also a 2-minute version TurboTax released:
The campaign builds on a teaser rollout that introduced Brody as “The Expert,” including behind-the-scenes-style clips of him rehearsing in his trailer. Wild postings across New York City and Los Angeles further leaned into the conceit, positioning Brody as both a seasoned professional and a reluctant comic lead.
The 45-second Super Bowl LX spot will air just before halftime on February 8, following a 30-second pre-game teaser. A two-minute extended cut is running across TurboTax’s owned channels, retail locations, and in cinemas nationwide.
Last year, TurboTax’s Big Game spot starred Issa Rae and was directed by Traktor through Stink Films, continuing the brand’s strategy of pairing humor with cultural self-awareness. This year, with Brody at the center, TurboTax turns tax relief into high drama, and then promptly takes the drama away.
CREDITS:
BRAND: Intuit TurboTax
• Vice President: Nick Soukas
• Marketing Executive: Trevor Kelley
• Marketing Director: Jamie Lasser
• Marketing Manager: Melissa Camperi
• Marketing Manager: Scott Ricci
• Marketing Manager: Molly Henze
AGENCY: R/GA Americas
• Chief Creative Officer: Tiffany Rolfe
• Creative Excellence: Ari Halper
• Group Creative Director: Ryan O’Keefe
• Creative Director: Adrien Bindi
• Associate Creative Director: Mike Lopez
• Associate Creative Director: Isaac Weeber
• Technical Director: Felipe Mahalem
• Designer: Michelle Passe
• Head of Production: Jesse Brihn
• Executive Producer: Benjy Greenberg
• Executive Producer: Abbie Noon
• Business Affairs Director: Miriam Hughes
• Managing Director: Joe Ladd
• Managing Director: Justine Kleeman
• Business Director: Jillian Zarem
• Business Director: Rebecca Gernert
• Associate Director: Victoria Sharp
• Strategy Director: Yael Cesarkas
• Media Director: Daniel Morosi
• Group Director: Emily Arnold
PRODUCTION COMPANY: MJZ
• Director: Craig Gillespie
• Assistant Director: Miles Gillespie
• Executive Producer: David Zander
• Executive Producer: Noah Goldsmith
• Head of Production: Robert Helphand
• Producer: Martha Davis
• Production Supervisor: Cameron McMillan Grant
• 1st AD: Christian Van Fleet
• Director of Photography: Masanobu Takayanagi
• Production Designer: Jamie Vickers
• Video: Rich Millard
PRODUCTION SERVICE: Radke
• Executive Producer: Scott Mackenzie
• Executive Producer: Tony DiMarco
• Producer: Mollie Rolfe
• Production Manager: Steven Goetz
• Coordinator: Christina Bryson
• Coordinator: Claire McCallum
• Talent: Zachary Orwan
• 1st AC: Colin Doering
• 2nd AC: Avigal Levona
• 2nd AD: Rosa Mussa
• 3rd AD: Kenny Godinho
• Sound: Scott Taylor
• Gaffer: George Petras
• Grip: Blake Ballentine
• Designer: Francois Jordaan
• Stylist: Caitlyn Wright
• Stylist: Michelle Lyte
• Hair and Makeup: Ana Sorys
• Hair and Makeup: Christine Kohut
POST/ VFX: Parliament
• VFX Supervisor: Nathan Kane
• VFX Supervisor: Siro Valente
• 2D Lead: Jade Kim
• Creative: Andrew Emmerson
• Creative: Ashley Forbito Jahanashahi
• Creative: Luke Bedilion
• Creative: Edgar De La Torre
• Executive Producer: Anna Kravtsov
• Producer: Aiste Akelaityte
• Producer: Aidan Erbter
POST / COLOR: Company 3 New York
• Colorist: Tom Poole
• Producer: Nick Krasnic
POST/ VFX: Swell Digital
• Executive Producer: Michelle Leedy
• Retouching: Kris Chu
EDIT: Cabin Edit
• Editor: Chan Hatcher
• Editor: Dani Roth
• Cutting Assistant: Astrid Cedeño-Franco
• Producer: Noelle Lucien
• Producer: Ellie Pettit
• Executive Producer: Hope DuHaime
• Head of Production: Lisa Barnable
MUSIC/SOUND: Lime Studios
• Sound Engineer: Joel Waters
• Sound Engineer: Ben Tomastik
• Assistant Engineer: Mia Perfetti
• Assistant Engineer: Kris Huayata
• Executive Producer: Susie Boyajen
MUSIC/SOUND: Score A Score
• Composer: Steve Sopchak
• Composer: Miles Hankins
• Composer: Dan Rosen
• Executive Producer: Jordan Passman
• Music Producer: Max Ferguson
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