poppi is heading back to the Super Bowl with momentum, confidence, and a cast that feels pulled straight from the cultural bloodstream. The prebiotic soda brand has teased its 2026 Big Game spot starring Charli xcx alongside actor and comedian Rachel Sennott, marking poppi’s third consecutive year on advertising’s biggest stage.
The teaser, created by Los Angeles agency MIRIMAR and directed by Aidan Zamiri, signals a campaign that’s less about spectacle for spectacle’s sake and more about cultural alignment. Zamiri, who is also directing A24’s upcoming mockumentary The Moment starring Charli xcx and Sennott, brings the same self-aware, fandom-forward energy to the poppi work. The overlap is intentional.
The brand describes the campaign as “built for the fans,” and the early rollout reflects that mindset, debuting with a series of Instagram teasers rather than a traditional, press-heavy reveal. Watch below:
poppi’s leadership has been clear about its approach to the Big Game: move fast, stay current, and partner with people who actively shape culture rather than react to it. According to senior vice president of marketing Kristina MacIntosh, Charli xcx, Rachel Sennott, and Aidan Zamiri all embody that ethos. They create culture, they don’t chase it, and that confidence mirrors how poppi positions itself in a crowded beverage category. In this case, the Super Bowl becomes less of a risk and more of a natural extension of how the brand already shows up online.
This year’s return builds on a strong foundation. In 2025, poppi’s Soda Thoughts campaign, created by VIRTUE Worldwide, playfully reframed soda consumption as a no-guilt pleasure. The spot resonated in a crowded Super Bowl landscape, delivering tangible results. According to YouGov, poppi ranked number one across major Super Bowl ad metrics, including buzz lift, ad recall, and consumer consideration, a rare sweep for a relatively young brand.
Rather than reinventing itself for the Big Game, poppi is doubling down on consistency. The tone, the humor, and the cultural point of view remain intact, even as the scale increases. That intentionality is what makes this year’s campaign feel earned rather than opportunistic.
By tapping Charli xcx, an artist whose relationship with fans is built on authenticity and self-awareness, poppi isn’t just borrowing star power. It’s aligning with someone who understands how culture actually moves in 2026. As MacIntosh puts it, the most powerful brand moments today come from that place where confidence, timing, and cultural fluency intersect.
For poppi, the Super Bowl isn’t about chasing attention. It’s about amplifying what’s already working, and doing it with the same unapologetic energy that got the brand here in the first place.
CREDITS:
BRAND: poppi
AGENCY: Mirimar
PRODUCTION COMPANY: Object & Animal
Director: Aidan Zamiri
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