Here’s the scoop: SharkNinja’s Ninja CREAMi taps Hulu for new campaign

Consumers have access to more content at their fingertips, all available on their own terms, and binge viewing is on the rise. In response to that behavior, Hulu designed its Binge ad format, which uses machine learning to predict when viewers are likely to start bingeing a show, creating a unique experience connecting brands with binge-watchers. … Continue reading “Here’s the scoop: SharkNinja’s Ninja CREAMi taps Hulu for new campaign”

Alkemy X creates IRL trailer activation for Hulu’s Only Murders in the Building

Creative studio Alkemy X and Hulu have teamed up to project the star-studded cast of the streamer’s upcoming murder mystery series Only Murders in the Building onto the iconic NYC skyline to promote the new series in a thrilling projection-mapping experience. The experience uses The Museum of Arts and Design building in NYC’s Columbus Circle … Continue reading “Alkemy X creates IRL trailer activation for Hulu’s Only Murders in the Building”

Disney restructures, pivots toward Disney+, ESPN+, Hulu

In light of the tremendous success achieved to date in the Company’s direct-to-consumer business and to further accelerate its DTC strategy, The Walt Disney Company has announced a strategic reorganization of its media and entertainment businesses. Under the new structure, Disney’s creative engines will focus on developing and producing original content for the Company’s streaming … Continue reading “Disney restructures, pivots toward Disney+, ESPN+, Hulu”

Kitchenaid’s ‘A Woman’s Place’ streaming on Hulu

According to KitchenAid, women-identifying chefs have long struggled to rise to the top. Faced with bias, sexism and harassment, women find themselves adapting to a work environment that inherently makes assumptions on their abilities and worth. Common biases in the culinary industry include beliefs such as, “a chef isn’t a worthy career for a woman,” … Continue reading “Kitchenaid’s ‘A Woman’s Place’ streaming on Hulu”

Hulu announces new Steve Martin/Martin Short comedy

The untitled Hulu comedy about three strangers who share an obsession with true crime and suddenly find themselves wrapped up in one, hails from co-creators and writers, Steve Martin and John Hoffman (Grace & Frankie, Looking).  Martin and Hoffman will executive produce along with This is Us creator Dan Fogelman, Jess Rosenthal (This is Us) and Martin … Continue reading “Hulu announces new Steve Martin/Martin Short comedy”

Creative Director Geoff Bailey joins Assembly

Today, New York-headquartered Post Production studio Assembly announced the hire of Creative Director Geoff Bailey to its growing creative ranks. Bailey joins from Alkemy X, and will be responsible for overseeing the studio’s creative output with a focus on Commercial, Episodic and Film VFX, working in close collaboration with Assembly’s Head of VFX, Dave Zeevalk. … Continue reading “Creative Director Geoff Bailey joins Assembly”

Tag Team electrifies 100th episode of Masked Singer

To celebrate the 100th episode of The Masked Singer, Fox enlisted Tag Team, the kings of 1990s nostalgic pop music, to inject their brand of “90s night” energy with an epic cameo for the ages. The historic hip-hop duo opened Season 8, Episode 6 of the show with a rousing concert performance of their iconic, … Continue reading “Tag Team electrifies 100th episode of Masked Singer”

Uber wants you to get your ride right in new spots

Uber has revolutionized the way people move, with a long history of providing effective solutions focused on key life moments. Yet, a majority of rides happen on UberX despite an entire portfolio of products designed to help you better meet the needs of your experience. In the latest string of efforts promoting Uber’s new platform … Continue reading “Uber wants you to get your ride right in new spots”

Studio AWESOME + modest joins Strike Anywhere

Strike Anywhere, the ingenious creative studio made up of filmmakers, thinkers and producers, adds to its firepower as they bring aboard animation studio extraordinaire AWESOME + modest. “Sean and all the artists at AWESOME + modest continue to blow us away with their creative minds and show-stopping visual craft,” remarked Ryan Simon, co-founder of Strike … Continue reading “Studio AWESOME + modest joins Strike Anywhere”

Rebranded Hartz launches new Delectables’ campaign

Leading petcare brand Hartz and creative and media agency of record, Cutwater, with offices in San Francisco and New York City, have teamed together to launch a playful campaign for Delectables, the wet cat treats. The campaign, entitled “Deliciously De-Lick-able Delectables”, focuses on two spots reinforcing the Delectables name in a fun direction through alliteration … Continue reading “Rebranded Hartz launches new Delectables’ campaign”

Handmaid’s Tale returns with two Elisabeth Moss-directed episodes

The penultimate season of The Handmaid’s Tale has returned to Hulu. The first two episodes of Season 5 premiered Wednesday night on the streamer. Directed by star and Executive Producer, Elisabeth Moss, they did not disappoint. Picking up right where Season 4 left off, June now faces consequences for the brutal (and well-deserved) killing of … Continue reading “Handmaid’s Tale returns with two Elisabeth Moss-directed episodes”

AFI FEST 2022 to open with Selena Gomez documentary

The American Film Institute (AFI) announced that the World Premiere of the Apple Original film Selena Gomez: My Mind and Me will open the 36th edition of AFI FEST on Wednesday, November 2.  After years in the limelight, Selena Gomez achieves unimaginable stardom. But just as she reaches a new peak, an unexpected turn pulls her into darkness. … Continue reading “AFI FEST 2022 to open with Selena Gomez documentary”

Emmys: White Lotus, Ted Lasso dominate, Squid Game surprises

The Television Academy celebrated the 74th Emmy Awards, in a tight three-hour presentation on NBC and Peacock. During the Kenan Thompson-hosted ceremony, Apple TV+’s Ted Lasso won best comedy series for the second year in a row, as well as a swearing Brett Goldstein, winning Outstanding Performance by a Supporting Actor in a Comedy Series. … Continue reading “Emmys: White Lotus, Ted Lasso dominate, Squid Game surprises”

Dancing with the Stars reveals all-star cast for S31

Today, Disney+ announced the Dancing with the Stars season 31 celebrity cast and their professional dancing partners, while live in studio on ABC’s Good Morning America. The series, hosted by supermodel and businesswoman Tyra Banks and new co-host, actor and television personality Alfonso Ribeiro, returns to the ballroom with a lineup of celebrities including a … Continue reading “Dancing with the Stars reveals all-star cast for S31”

Emmys: Creative Awards Winners from Night Two

Last night, The Television Academy presented the second of its two 2022 Creative Arts Emmy Awards ceremonies honoring outstanding artistic and technical achievement in television at the Microsoft Theater in downtown Los Angeles. The ceremony awarded many talented artists and craftspeople in categories including cinematography, guest actor, production design, sound editing, television movie and stunt … Continue reading “Emmys: Creative Awards Winners from Night Two”

CD Erica Arvold nominated for Emmy for Dopesick

Casting Director Erica Arvold is celebrating her nomination for a 2022 Creative Emmy Award for Location Casting of Hulu’s critically-acclaimed limited series, Dopesick. The 8-episode series examines how one company triggered the worst drug epidemic in American history. The Danny Strong and Michael Keaton-produced project takes viewers to the epicenter of America’s struggle with opioid addiction, … Continue reading “CD Erica Arvold nominated for Emmy for Dopesick”

MPC delivers over 600 VFX shots for Prey

20th Century Studios’ highly acclaimed action-thriller Prey, from director Dan Trachtenberg (10 Cloverfield Lane),  is now the No. 1 premiere on Hulu to date, including all film and TV series debuts. Given the string of disappointing Predator sequels after the 1987 original from Die-Hard director John McTiernan, this is quite a feat. Set in the Comanche … Continue reading “MPC delivers over 600 VFX shots for Prey”

INTERVIEW: Prey editor Claudia Castello

20th Century Studios’ highly acclaimed action-thriller Prey is the No. 1 premiere on Hulu to date, including all film and TV series debuts. Additionally, Prey is the most watched film premiere on Star+ in Latin America and Disney+ under the Star-Banner in all other territories, based on hours watched in the first three days of its release. The newest … Continue reading “INTERVIEW: Prey editor Claudia Castello”

Disney+ announces ad-supported tier prices

On Thursday, December 8, 2022, Disney+ will introduce its much-anticipated ad-supported subscription offering in the U.S., which they say will deliver more choices to consumers than ever before. With the launch, a new and comprehensive slate of subscription plans will be made available across Disney+, Hulu, ESPN+, and the Disney Bundle, giving viewers ultimate flexibility … Continue reading “Disney+ announces ad-supported tier prices”

Kenan Thompson to host 74th Emmys

NBC and the Television Academy announced jointly today that SNL regular Kenan Thompson will host the 74th Emmy Awards. “Being a part of this incredible evening where we honor the best of the television community is ridiculously exciting, and to do it on NBC – my longtime network family – makes it even more special,” … Continue reading “Kenan Thompson to host 74th Emmys”