Well, we got the vibe right. The actual commercials? Not so much. After looking at the 78th Emmy nominations for Outstanding Commercial, one thing is clear: Emmy voters once again
When Emmy nominations are announced, most of the oxygen will go to the big TV races: drama, comedy, limited series, snubs, surprises, and whichever actor gets nominated because voters finally
Okay, yeah, I can’t believe it’s July. Freakin’ July. While I’m shaking my head in disbelief, let’s talk about June. Last month came in hot, loud, wearing a jersey and
Reese’s Puffs is bringing back one of its most beloved cereal anthems with some serious after-hours energy. Launched June 25, the brand’s new campaign from The Martin Agency revives its
Hard Rock Bet is encouraging players to take a little time for themselves. The brand has launched “Where Your Inner Rebel Plays,” a new platform created with 72andSunny New York
Bud Light knows what it feels like to be dragged into a culture war. Three years ago, the brand became a national flashpoint after partnering with transgender influencer Dylan Mulvaney
Volkswagen is taking a smaller, more playful route into this summer’s soccer conversation. Created in partnership with Johannes Leonardo, the automaker’s latest campaign spotlights Tiggy, a remote-controlled Volkswagen Tiguan carrying
With the 2026 FIFA World Cup fast approaching, FOX One is making its pitch to soccer fans with a new campaign built around a simple truth: when the World Cup
Our hero image doesn’t even come close to doing this massive, crazy Nike spot justice. Every few years, the iconic brand delivers a film that reminds the industry why it
If April loosened the tie, May kicked the boardroom door off its hinges. This month’s best work didn’t just embrace entertainment, it sprinted toward it at full speed. The strongest
Independent production company and creative agency Ela Road has earned Gold and Silver honors at the 47th Annual Telly Awards, standing alongside industry giants including Paramount TV, Warner Bros. Discovery,
After seven years away from theaters, the Star Wars universe returned to cinemas this week with The Mandalorian and Grogu, and Disney celebrated the launch by bringing a little bit
Most wearable advertising sells aspiration. Not COROS. The performance tech brand just sold fear. For the launch of its special-edition Pace 4 watch, COROS teamed with creative agency Battery on
The National Peanut Board is giving one of America’s most familiar foods a full-scale brand rethink. With the launch of its new national platform, “It’s Not Nuts. It’s Peanuts.,” the
There are smart campaigns. Then there are campaigns where you immediately wish you’d thought of it first. This week’s Reel Ad of the Week goes to IKEA Canada and Rethink
What’s the least expected delivery room imaginable? For thousands of families every year, it’s the back of an ambulance. That emotional reality sat at the center of Ford Motor Company’s
YETI is stripping its branding down to four simple letters in a new campaign from Wieden+Kennedy Portland that transforms the company’s iconic logo into a badge for obsession itself. The
S.Pellegrino is turning dinner conversation into the centerpiece of its latest global campaign, launching “Dinner Dialogues” with Lewis Hamilton and some of his oldest friends. Created by Ogilvy and directed
KoRn has released its first new music in four years through an ambitious partnership with Blizzard Entertainment and Diablo IV. The new track, Reward the Scars, arrives alongside a visually
If April proved anything, it’s that brands are finally loosening the tie a little again. After years of purpose-heavy messaging, AI anxiety, and endless “premium lifestyle” sameness, this month’s best
