Vaseline is taking a direct shot at counterfeit products in Nigeria with an unexpected ally. A real Nigerian prince. Created by Leo Singapore, the campaign introduces a new authentication tool
I haven’t laughed this hard at a campaign in a looooooong time. Whole Moon is leaning into taste and attitude with “Straight Up Good,” a new national campaign designed to
April 1 struck again. And as expected, brands showed up ready to mess with your feed. From fake product drops to oddly convincing stunts, this year’s batch of April Fools’
Amazon is having some fun with inconvenience. In its latest campaign, Save the Everyday, the brand leans all the way into cinematic storytelling with a hero film titled The Good,
Take something simple. Make it unforgettable. Then hand it to Frankenstein director, Guillermo del Toro. That’s the thinking behind the latest global campaign from PATRÓN, The Perfect Pour, a visually rich
This might be Reel Ad of the Month. Calvin Klein has never exactly been in the business of subtle seduction, and its new Spring 2026 campaign with Dakota Johnson knows
In a media landscape addicted to scale, Netflix just did something radical: it swerved. After months of maneuvering, Netflix declined to raise its offer for Warner Bros. Discovery, clearing the
Lunar New Year campaigns often lean on familiar imagery. Lanterns. Firecrackers. Family reunions. This year, several brands moved beyond surface symbolism to explore what reunion, prosperity and love mean in
Wasabi is turning dinner into a lucky moment. The Japanese and East Asian-inspired food brand has launched “Lucky Dinners,” a Lunar New Year-inspired on-pack and social campaign created by All
Lunar New Year advertising often leans into spectacle. Firecrackers. Lanterns. Sweeping reunions. Gold everywhere. But every so often, a brand resists the noise. McDonald’s Malaysia does exactly that with its
Every Super Bowl, without fail, the same complaint pops up: “Too many celebrities.” And every year, it misses the real point. If you’re spending $8 million for 30 seconds, the
Super Bowl advertising has never been more complex or more sprawling than right now. With brands dropping extended cuts, teasers, and online exclusives long before kickoff, audiences often see the
For Chinese New Year, Apple returns with a quietly emotional new chapter in its annual Shot on iPhone series. Titled Glad I Met You, the mixed-media short is directed by
After nearly a decade off the air, Dos Equis is reviving one of advertising’s most iconic characters: The Most Interesting Man in the World, once again portrayed by Jonathan Goldsmith.
If December felt like one long blur of wrapping paper, year-end deadlines, and trying to remember what day it was, don’t worry. The ad world was right there with you.
During a typical week, we give only one brand and agency the Reel Ad of the Week title. But sometimes a campaign comes along that either provokes you to think
Apple is starting 2026 by reframing the New Year’s resolution narrative, positioning Apple Watch as a tool for consistency rather than hype. A new campaign from Apple’s in-house team and
In a year marked by volatility, exhaustion, and cultural whiplash, one brand didn’t just cut through the noise. It rose above it. The National Football League earns Reel 360 News’
Alright, deep breath. Because if 2025 felt chaotic, heavy, and occasionally on fire, 72andSunny didn’t flinch. They leaned in. That’s why they’re our Creative Agency of 2025. While much of
Choosing the best ads of 2025 wasn’t about polish or perfection. It was about survival. This was the year of wildfires and whiplash, mergers and mass layoffs, Trump headlines on
