VENN is the new live 24/7 network for gaming, streaming, e-sports and original programming. The new entity recently teamed up with post house The New Blank to create a dynamic
Truthfully, we have all become a little obsessed with baking these days. But for The New Blank, the cake craze was sparked with the opportunity to rebrand the classic Food
The Reel 360 team misses sports. Can we say it again? We miss SPORTS. So, thank god for the NFL Draft because it gives us the hope of sports returning.
When it comes to business development, Erin Serletic is in a class by herself. Her focus is knocking on doors, finding the opportunities, pitching capabilities and getting the RFP. She
In anticipation of Season 3 of American Idol, ABC tapped design and motion-graphic house The New Blank to evolve the graphics package they created for Season 1. The order of
Gatorade is introducing Gatorade Lower Sugar, a new science-backed hydration option made with no artificial flavors, sweeteners or colors and 75% less sugar than Gatorade Thirst Quencher. Available nationwide beginning
Lunar New Year campaigns often lean on familiar imagery. Lanterns. Firecrackers. Family reunions. This year, several brands moved beyond surface symbolism to explore what reunion, prosperity and love mean in
Wasabi is turning dinner into a lucky moment. The Japanese and East Asian-inspired food brand has launched “Lucky Dinners,” a Lunar New Year-inspired on-pack and social campaign created by All
Lunar New Year advertising often leans into spectacle. Firecrackers. Lanterns. Sweeping reunions. Gold everywhere. But every so often, a brand resists the noise. McDonald’s Malaysia does exactly that with its
For Chinese New Year, Apple returns with a quietly emotional new chapter in its annual Shot on iPhone series. Titled Glad I Met You, the mixed-media short is directed by
Uber Eats is taking its long-running “Get Almost, Almost Anything” platform to a new level of playful absurdity, unveiling a fresh round of cinematic stories that treat everyday items a
The American Association of Independent Commercial Producers (AICP) wrapped another successful year of Camp Kuleshov, affectionately known across the industry as Camp K, with celebrations in Los Angeles, Chicago and
The Illinois Film Tax Incentives bill SB1911 has passed legislation. The long wait ends with a much-needed win for the industry. Illinois lawmakers have passed a significant update to the
Comcast’s Xfinity is unveiling Imagine That, a new brand platform designed to showcase how its connectivity and entertainment products work together to make life simpler, safer, and more extraordinary. The
GALE has released new research with Forbes Insights that reframes the modern Chief Marketing Officer as a builder of enterprise growth. In “The Business-Architect CMO: Building Future-Proof Growth Strategies,” a
Move over, Batfleck. There’s a fresh Affleck grabbing screen time (and a coffee) at Dunkin’. Jen Affleck, the breakout from Hulu’s Secret Lives of Mormon Wives who went viral for
Topgolf is doubling down on fun this fall. The brand today unveiled a new campaign, developed in partnership with creative agency of record Anomaly, that puts one message front and
To mark three decades of citrus-kissed pints, Blue Moon is having a little fun with language. The brand is “officially” rebranding orange as BlueMoonGarnish—a cheeky nod to the Valencia peel
New Yorkers aren’t exactly trusting when a brand promises “more.” That’s the brilliant tension McCann New York plays with in “Nothing Up Our Sleeve,” a surreal, sleeves-up launch film for
Ford is opening a new chapter with “Ready Set Ford,” a sweeping brand platform designed to re-energize the 122-year-old automaker and reconnect it with customers in a market roiled by
