QuickBooks is warming up for the Super Bowl

What do a cat, a karaoke singer, a winking chimp and 17 million Americans have in common? QuickBooks may just have the answer. You can find out Super Bowl Sunday, when the accounting software company debuts its inaugural advertisement in the fourth quarter of the big game. Today, Intuit QuickBooks has a teaser, created by TBWA\Chiat\Day … Continue reading “QuickBooks is warming up for the Super Bowl”

Avocados From Mexico releases Super Bowl teaser with Andy Richter

Avocados From Mexico released an official preview of its  30-second Big Game commercial on the one that acts the comedian and lover of avocados, Andy Richter, and the fruit that Americans love so much. The preview shows Richter dressed in the fashion of ancient Roman times, psyching himself up to play the role of his life: Caesar. The full … Continue reading “Avocados From Mexico releases Super Bowl teaser with Andy Richter”

Caesars Sportsbook primed for Super Bowl LVI debut

Caesars Sportsbook today announced it will make its advertising debut in football’s biggest game of the year with a 30-second spot in the second quarter of Super Bowl LVI. Featuring an all-star cast including actor and comedian JB Smoove, award-winning actress Halle Berry, and the legendary first family of football, the Mannings (Archie, Cooper, Eli, Peyton), … Continue reading “Caesars Sportsbook primed for Super Bowl LVI debut”

Get ready to fall in love with Robo Dog in new Kia Super Bowl spot

Well, the ladies are going to go wild for the fit driver, who resembles Thor’s Chris Hemsworth, of the all-new, all-electric Kia EV6. And if he doesn’t get them cheering, then his new sidekick, Robodog, with his big automated Pixar-like eyes, will. Debuting ahead of the big game, Kia returns to the Super Bowl with … Continue reading “Get ready to fall in love with Robo Dog in new Kia Super Bowl spot”

Guy Fieri is mayor of “Land of Loud Flavors” in Bud Light Seltzer Super Bowl spot

Bud Light Seltzer is making some serious noise with the debut of its newest Super Bowl commercial by welcoming fans to the “Land of Loud Flavors,” a magical universe that brings the bold and unexpected taste of Bud Light Seltzer and its most recent and loudest innovation, Bud Light Seltzer Hard Soda, to life – all … Continue reading “Guy Fieri is mayor of “Land of Loud Flavors” in Bud Light Seltzer Super Bowl spot”

Seth Rogen, Paul Rudd “Stay Golden” during Lay’s Super Bowl spot

We are now a little over a week away from watching the Los Angeles Rams welcome the Cincinnati Bengals to SoFi Stadium for Super Bowl LVI. As the most iconic brand in the snack game, Lay’s has been present for moments, both big and small, in people’s lives for more than 75 years. America’s favorite … Continue reading “Seth Rogen, Paul Rudd “Stay Golden” during Lay’s Super Bowl spot”

Kia goes to the robodogs in Super Bowl teaser

Kia America and agency partner David&Goliath, have released a 15-second teaser of the brand’s Super Bowl ad featuring the all-new, all-electric Kia EV6 and an adorable – and remarkably curious – robotic dog that embarks on a journey to find its true companion. The teaser titled “Robo Dog Teaser” dropped today, Monday, January 31 at … Continue reading “Kia goes to the robodogs in Super Bowl teaser”

Kia America’s all-new, all-electric EV6 featured in Super Bowl spot

Kia America continues to build momentum on its return to the Super Bowl. Today, creative partner, David&Goliath revealed the spot will feature the all-new, all-electric Kia EV6. Arriving in showrooms in early 2022, EV6 is the first model to be launched under Kia’s Plan S strategy which puts electrification at the forefront of the company’s … Continue reading “Kia America’s all-new, all-electric EV6 featured in Super Bowl spot”

AB teases Super Bowl LVI advertising ahead of Big Game

Today, ahead of the NFL Conference Championships, Anheuser-Busch is revealing its Super Bowl LVI advertising plan which takes a high-octane offensive approach across its roster of brands and products. As one of the Super Bowl’s longest-running advertisers, AB knows the end to the NFL season is a meaningful moment for diehard and casual football fans … Continue reading “AB teases Super Bowl LVI advertising ahead of Big Game”

Planters returns to Super Bowl with two nuts – Ken Jeong, Joel McHale

We are three weeks from the Super Bowl, hopefully, a match-up between the Kansas City Chiefs and the L.A. Rams. Now, the maker of the Planters is returning to the Big Game. This year, the brand is teaming up with comedic duo Ken Jeong and Joel McHale to feed the debate of how America eats Planters Deluxe Mixed Nuts — … Continue reading “Planters returns to Super Bowl with two nuts – Ken Jeong, Joel McHale”

Kia, David&Goliath confirm return to Super Bowl

Kia America will return to the Super Bowl in 2022 with a 60-second spot designed to build on the brand’s established Super Bowl presence, including our recent three-year sponsorship of the USA Today AdMeter. This will be Kia’s 13th big game ad, with previous spots highlighting the brand’s “Accelerate The Good” charitable initiatives, including the … Continue reading “Kia, David&Goliath confirm return to Super Bowl”

NFL Legends hit Road to Super Bowl for PepsiCo, Frito-Lay

As the playoff season kicks off this weekend (Go Eagles!!!!), Frito-Lay and PepsiCo Beverage brands are teaming up for “Road to Super Bowl,” a campaign taking fans on an adventure leading up to Super Bowl LVI with the help of five beloved Super Bowl champions: Peyton Manning, Eli Manning, Jerome Bettis, Victor Cruz and Terry Bradshaw. The hilarious campaign is the latest in … Continue reading “NFL Legends hit Road to Super Bowl for PepsiCo, Frito-Lay”

TMA Super Bowl Poll reveals viewers’ preferences for ads

We are now 100 days – yeah, 100 – from the Super Bowl LVI. Aside from the fact that we know The Philadelphia Eagles will not be in it, we know there were be a line-up of new Super Bowl spots. Some mind-boggling funny. Others, just terrible. TMA (The Marketing Arm), the Dallas-based creative agency … Continue reading “TMA Super Bowl Poll reveals viewers’ preferences for ads”

Latinos nearly absent from Super Bowl ads

When Dr. Ines Poza, founder of market research firm Poza Consulting Services based in Santa Monica,  began tracking minority representation in Super Bowl ads twenty years ago, she found something disturbing. “Celebrities aside, only white men, white women and animals were protagonists, with Blacks or Asians filling in about 10% of background characters.”  But what about Latinos? … Continue reading “Latinos nearly absent from Super Bowl ads”

The male gaze of Super Bowl Commercials in front and behind the camera is demeaning

Spots in the Big Game have become iconic and popular because of their cinematographic quality, unpredictability, humor, use of special effects and celebrity cameos. Above everything else, one aspect remains consistent: the demeaning male gaze on both sides of the commercial camera. From Carl’s Junior ads featuring Kate Upton (featured above) and Charlotte McKinney eating … Continue reading “The male gaze of Super Bowl Commercials in front and behind the camera is demeaning”

Public Label VP CD Gary Westgate talks Super Bowl

It’s the day after the biggest football game of the year and as is the goal for Super Bowl advertisers, we’re all gathered around the watercooler to talk about the best and worst ads. Only this year, it’s a virtual one.  There have been epic commercials in Super Bowl history. Some that have defined a … Continue reading “Public Label VP CD Gary Westgate talks Super Bowl”

Squeak E. Clean scores three Super Bowl LV spots

Global creative audio network Squeak E. Clean Studios once again heralds the Super Bowl with three of the most talked-about game day ads. The company lent dynamic musical stylings and audio prowess to Squarespace’s “5 to 9,” debuting a remix of the Dolly Partons’ original “9 to 5” by the country music singer herself, State … Continue reading “Squeak E. Clean scores three Super Bowl LV spots”

Execs from Energy BBDO, AKKURAT, Hue & Cry and MAS offer thoughts on Super Bowl ads

Amid Tom Brady and the Tampa Bay Buccaneers‘ systematic dismantling of the Kansas City Chiefs and Patrick Mahomes during Super Bowl LV, a few commercials aired. A total of 57 to be exact. At $5.5 million per 30 seconds. USA Today’s Ad Meter ranked Rocket Mortgage and Tracy Morgan as the top one and two. … Continue reading “Execs from Energy BBDO, AKKURAT, Hue & Cry and MAS offer thoughts on Super Bowl ads”

GLOW ECD Kurt Kretten on Super Bowl hits and misses

Overall the advertising for the entire night felt a bit muted and subdued. It could have been because the game itself wasn’t the knock-out fight we were hoping for, or because the pandemic cast a super-sized shadow on the night. Regardless, there were a few spots that do what ads do best – drive culture … Continue reading “GLOW ECD Kurt Kretten on Super Bowl hits and misses”

Our Top 5 Super Bowl spots and the Bottom 5

For the 25 years or so I was actively in advertising, I want to say I threw maybe 10 to 15 Super Bowl parties in that span. It was always a joyous tribal experience sitting, laughing, eating my badass chili and drinking with other creative directors, copywriters, art directors and producers. We talked and joked … Continue reading “Our Top 5 Super Bowl spots and the Bottom 5”