Super Bowl champs Rams reimagine NFL Draft as Hollywood heist film

Move over 24. There’s a group of new action stars on the block and they’re going to steal the NFL draft. The Super Bowl LVI Champion Los Angeles Rams are premiering On the Clock, a short film that plays like a summer blockbuster but is actually a piece of branded content helmed by acclaimed director Paul … Continue reading “Super Bowl champs Rams reimagine NFL Draft as Hollywood heist film”

AFX Creative adds VFX to GM’s Dr. Evil Super Bowl spot

The villainous mastermind with the indelible iron pinkie and cheeky smirk returns in General Motors’ Super Bowl LVI campaign, which brings the infamous Dr. Evil from the classic Austin Powers films “back for good.” To help the automaker herald the return of actor/comedian Mike Myers’ iconic series and character after two decades during the biggest TV event … Continue reading “AFX Creative adds VFX to GM’s Dr. Evil Super Bowl spot”

FTX & Larry David lead in crypto comedy in Super Bowl debut

On a mission to grow the digital currency ecosystem, FTX’s 60-second spot runs at the skepticism facing its category with Larry David as its “anti-sponsor.”  The debut represents FTX Trading Limited and West Realm Shires Services Inc., owners and operators of FTX.COM and FTX.US respectively (collectively, FTX). According to a 2021 Ascent survey, over half of Americans who own cryptocurrency bought … Continue reading “FTX & Larry David lead in crypto comedy in Super Bowl debut”

Return to Middle Earth with Super Bowl trailer for Lord of the Rings

Tolkien fans, pop culture fans, and football fans alike paused during the third quarter of Super Bowl LVI on Sunday when Amazon Studios transported them on a long-awaited journey back into Middle-earth. Prime Video released its first official teaser trailer for its most highly anticipated new series of 2022, The Lord of the Rings: The Rings … Continue reading “Return to Middle Earth with Super Bowl trailer for Lord of the Rings”

David&Goliath’s GCD Robert Casillas on Super Bowl ads

It’s always exciting to see the creative that makes its way into Super Bowl. People don’t realize the countless hours, calls, scripts, and so on that it takes to get here. So first off, I want to congratulate everyone who was involved in any of the spots. Even the ones that didn’t make it to air. … Continue reading “David&Goliath’s GCD Robert Casillas on Super Bowl ads”

Keeping up with the Joneses and Jonases in Toyota Tundra Super Bowl ad

The stars align in Toyota’s second Big Game ad, “The Joneses,” as Tommy Lee Jones, Leslie Jones, Rashida Jones and Nick Jonas try to keep up alongside the biggest star of them all, the all-new 2022 Toyota Tundra. The all-new 2022 Toyota Tundra has been years in the making and you only get one chance to … Continue reading “Keeping up with the Joneses and Jonases in Toyota Tundra Super Bowl ad”

Pringles fan gets stuck and finds love in Super Bowl spot

Pringles is delivering ingenious humor and game-day snacking inspiration with the release of its fifth consecutive spot, breaking its silence on a real fan phenomenon. Proving yet again to be a Big Game advertiser to watch, this year’s ad shows the length fans will go to enjoy their favorite salty snack, tapping into the unexpectedly fun … Continue reading “Pringles fan gets stuck and finds love in Super Bowl spot”

Havas CCOs weigh in on Super Bowl spots

From Arnold Schwarzenegger as Zeus to getting stuck into Pringles, Havas’ Dan Lucey and Myra Nussbaum share their thoughts with Reel 360 on Super Bowl 2022’s creative efforts. Dan Lucey, Chief Creative Officer – Havas New York  Wall-to-wall commercials with celebrities end up canceling each other out. This was once again the case in Super Bowl LVI. … Continue reading “Havas CCOs weigh in on Super Bowl spots”

Reel 360’s 5 Super Bowl ads that hit and 3 that missed

We’ve survived another day and night of Hard Seltzers (Does anyone drink beer anymore?) wings, and stuffing our faces with more chips than can be found in any chip or snack aisle. We’re also a little deaf from all the cheering in our hotel suite for our home city, the Super Bowl champion Rams. Congrats … Continue reading “Reel 360’s 5 Super Bowl ads that hit and 3 that missed”

Chevrolet Silverado EV goes all in on Sopranos for Super Bowl

The first-ever Chevy Silverado EV made its commercial debut during the big game in “New Generation,” a modernized version of the opening sequence from the classic show The Sopranos. The HBO series, which aired from 1999 to 2007, has experienced a resurgence in popularity over the last two years, as original fans rediscover the hit … Continue reading “Chevrolet Silverado EV goes all in on Sopranos for Super Bowl”

Doja Cat breaks free from Clown College in Taco Bell’s Super Bowl ad

You likely saw a cryptic emoji tweet from global superstar, Doja Cat, which sparked speculation online as to what it could mean. You may have even seen that Doja Cat unexpectedly leaked the Taco Bell Super Bowl Spot on her IG Live. This is all leading up to Taco Bell featuring Doja Cat in its ad, which … Continue reading “Doja Cat breaks free from Clown College in Taco Bell’s Super Bowl ad”

Idris Elba gets ‘Lit’ for Booking.com’s Super Bowl spot

Booking.com, the digital travel leader that makes it easier for everyone to experience the world, has never claimed to be ‘flashy, sexy or lit’, but focuses on being really great at one thing – booking travelers the perfect vacation. With a travel industry full of talkers, in a new ad campaign starring Golden Globe-winning and … Continue reading “Idris Elba gets ‘Lit’ for Booking.com’s Super Bowl spot”

Gwyneth Paltrow tries to eat her vagina candle in Uber Eats Super Bowl spot

Nearly three million consumers order essentials beyond food delivery each month through Uber Eats. That’s why in Special US’ second-ever Super Bowl campaign, Uber is betting big on this growth. The new spot highlights Uber’s extended offerings for delivery of everything from grocery and convenience to alcohol, flowers, retail, and more.  The star-studded spot features … Continue reading “Gwyneth Paltrow tries to eat her vagina candle in Uber Eats Super Bowl spot”

Dietz & Watson offers “Emotional Support Dogs” for Super Bowl losers

Losing hurts. As Philly and Chicago fans, the Reel 360 team understands all too well. And there’s nothing quite like the anguish of football fans on Super Bowl Sunday when their team doesn’t win. The perfect cure? An emotional support dog. Hot dog, that is. Dietz & Watson has teamed up with Philly agency, Red Tettemer O’Connell + Partners (RTO+P), to … Continue reading “Dietz & Watson offers “Emotional Support Dogs” for Super Bowl losers”

Ahnuld and Salma Hayek are Zeus and Hera in BMW Super Bowl spot

Car advertising will be huge during Super Bowl LVI. We have seen spots from Kia, G-M and now, BMW. The automaker will debut a new 60-second ad during the Big Game to showcase its All-New, fully electric BMW iX Sports Activity Vehicle, which arrives in the US next month. The star-studded spot features legendary actor Arnold Schwarzenegger … Continue reading “Ahnuld and Salma Hayek are Zeus and Hera in BMW Super Bowl spot”

FTX is offering Super Bowl viewers ad time in bitcoin

Crypto currency is now becoming more and more accepted as a legal tender by the mainstream. Total spot crypto traded in the first full year of operation. 1.2M users are on the exchange, an increase of 11,900% in 2021  eclipsed $67B. Now, FTX is doing its part to get even more consumers involved during the Super … Continue reading “FTX is offering Super Bowl viewers ad time in bitcoin”

For Super Bowl, Michelob ULTRA All-stars… bowl

Today, Michelob ULTRA unveiled a series of three star-studded Super Bowl commercials that ladder back to the brand’s belief, “It’s Only Worth It If You Enjoy It.” Michelob ULTRA’s presence during this year’s Super Bowl will be episodic with the spots taking place at the brand’s fictitious bowling alley known as the “Superior Bowl.” Picture … Continue reading “For Super Bowl, Michelob ULTRA All-stars… bowl”

There’s zero barriers in Bud Light NEXT’s Super Bowl spot

Today, as Bud Light NEXT hits store shelves across the country, the #1 beer brand in the industry is releasing its new Super Bowl commercial, which pays tribute to those consumers 21+ who, like Bud Light, are breaking barriers and refusing to be boxed in.  Created by Wieden and Kennedy, New York, the creative effort features four … Continue reading “There’s zero barriers in Bud Light NEXT’s Super Bowl spot”

Alexa reads Scarlett Johansson and Colin Jost’s minds in Amazon Super Bowl spot

Last year, Amazon Alexa slayed Super Bowl audiences with Michael B. Jordan. This year for their Super Bowl LVI entry, the company asks the question: “Wouldn’t it be amazing if Alexa could read your mind? Just kidding, that would be terrible.” hat’s what we learn in this year’s Big Game ad #AlexaMindReader. This year’s spot … Continue reading “Alexa reads Scarlett Johansson and Colin Jost’s minds in Amazon Super Bowl spot”

Busch Light and Kenny G head for Super Bowl Mountains

Busch Light and Grammy Award-Winning Saxophone legend, Kenny G, are coming together in what is sure to be the smoothest advertisement in Super Bowl History. The spot comes on the heels of a tremendous hot streak for Busch Light, as popularity soars not only in the Midwest, where Busch Light is the gold standard for … Continue reading “Busch Light and Kenny G head for Super Bowl Mountains”