Latinos nearly absent from Super Bowl ads

When Dr. Ines Poza, founder of market research firm Poza Consulting Services based in Santa Monica,  began tracking minority representation in Super Bowl ads twenty years ago, she found something disturbing. “Celebrities aside, only white men, white women and animals were protagonists, with Blacks or Asians filling in about 10% of background characters.”  But what about Latinos? … Continue reading “Latinos nearly absent from Super Bowl ads”

The male gaze of Super Bowl Commercials in front and behind the camera is demeaning

Spots in the Big Game have become iconic and popular because of their cinematographic quality, unpredictability, humor, use of special effects and celebrity cameos. Above everything else, one aspect remains consistent: the demeaning male gaze on both sides of the commercial camera. From Carl’s Junior ads featuring Kate Upton (featured above) and Charlotte McKinney eating … Continue reading “The male gaze of Super Bowl Commercials in front and behind the camera is demeaning”

Public Label VP CD Gary Westgate talks Super Bowl

It’s the day after the biggest football game of the year and as is the goal for Super Bowl advertisers, we’re all gathered around the watercooler to talk about the best and worst ads. Only this year, it’s a virtual one.  There have been epic commercials in Super Bowl history. Some that have defined a … Continue reading “Public Label VP CD Gary Westgate talks Super Bowl”

Squeak E. Clean scores three Super Bowl LV spots

Global creative audio network Squeak E. Clean Studios once again heralds the Super Bowl with three of the most talked-about game day ads. The company lent dynamic musical stylings and audio prowess to Squarespace’s “5 to 9,” debuting a remix of the Dolly Partons’ original “9 to 5” by the country music singer herself, State … Continue reading “Squeak E. Clean scores three Super Bowl LV spots”

Execs from Energy BBDO, AKKURAT, Hue & Cry and MAS offer thoughts on Super Bowl ads

Amid Tom Brady and the Tampa Bay Buccaneers‘ systematic dismantling of the Kansas City Chiefs and Patrick Mahomes during Super Bowl LV, a few commercials aired. A total of 57 to be exact. At $5.5 million per 30 seconds. USA Today’s Ad Meter ranked Rocket Mortgage and Tracy Morgan as the top one and two. … Continue reading “Execs from Energy BBDO, AKKURAT, Hue & Cry and MAS offer thoughts on Super Bowl ads”

GLOW ECD Kurt Kretten on Super Bowl hits and misses

Overall the advertising for the entire night felt a bit muted and subdued. It could have been because the game itself wasn’t the knock-out fight we were hoping for, or because the pandemic cast a super-sized shadow on the night. Regardless, there were a few spots that do what ads do best – drive culture … Continue reading “GLOW ECD Kurt Kretten on Super Bowl hits and misses”

Our Top 5 Super Bowl spots and the Bottom 5

For the 25 years or so I was actively in advertising, I want to say I threw maybe 10 to 15 Super Bowl parties in that span. It was always a joyous tribal experience sitting, laughing, eating my badass chili and drinking with other creative directors, copywriters, art directors and producers. We talked and joked … Continue reading “Our Top 5 Super Bowl spots and the Bottom 5”

Watch ‘SNL’ spoof CBS Super Bowl Pre-game Show

Hello! “Hello! Welcome to the Super Bowl — four hours of television for 11 minutes of action,” SNL star Kenan Thompson said without breaking into a laugh as he kicked off the opening spoof of CBS Super Bowl pre-game show. The long-running NBC variety show opened up Saturday’s episode mocking the CBS Super Bowl pre-game … Continue reading “Watch ‘SNL’ spoof CBS Super Bowl Pre-game Show”

More people plan to watch Super Bowl LV alone this year

How people plan to watch and celebrate Super Bowl LV will look very different this year, according to new study by Oracle. The study of 2,000 U.S. consumers who plan to watch the Big Game found that people are planning to watch alone or via a virtual party, opting for loungewear over fan gear, and … Continue reading “More people plan to watch Super Bowl LV alone this year”

Why did agencies start scooping their Super Bowl spots?

Prior to 1997, advertising agencies would ever think of previewing an ultra-secret Super Bowl ad prior to the game to risk taking away from that big reveal on Super Sunday. It just wasn’t done. That is … until Dirt Devil and their PR firm, Falls, had the risky idea of scooping themselves. Falls is a purpose-driven … Continue reading “Why did agencies start scooping their Super Bowl spots?”

Dr. Squatch cleans up the Super Bowl

Media Design Group has announced the placement of a Big Game spot for their client Dr. Squatch, the California based men’s natural soap and personal care company. Dr. Squatch has had tremendous growth over the past few years, including over $100M in revenue for 2020, over 350% increase in sales year-over-year for the last two years, and over 300M total views … Continue reading “Dr. Squatch cleans up the Super Bowl”

Bruce Springsteen in Jeep Super Bowl film, ‘The Middle’

The rumors were true. Bruce Springsteen and Jeep have joined together to launch the two-minute film “The Middle.” The film can now be viewed across the Jeep brand’s social media channels, and it will make a one-time television appearance during tonight’s Big Game. This debuts nearly 10 years to the day from the launch of the … Continue reading “Bruce Springsteen in Jeep Super Bowl film, ‘The Middle’”

AB to air first corporate Super Bowl LV spot

Anheuser-Busch will air its first-ever corporate Super Bowl spot, called “Let’s Grab A Beer,” during Super Bowl LV. The ad, called “Let’s Grab A Beer,” will remind everyone of the meaningful moments – big and small – that happen when people come together and how, many times, when we say “Let’s grab a beer” to someone, it’s … Continue reading “AB to air first corporate Super Bowl LV spot”

BAM! Tony Romo goes to max in Skechers Super Bowl spot

Apparently merely going big at the Big Game isn’t enough for Skechers! The footwear company claims it is taking it “To the Max” in a new campaign starring former Dallas Cowboys quarterback and this year’s color commentator Tony Romo. Skechers, a regular advertiser during the Super Bowl, will air the Company’s new Max Cushioning commercial … Continue reading “BAM! Tony Romo goes to max in Skechers Super Bowl spot”

Welcome to the Super Bowl, baby – From Huggies, Droga5

Babies and puppies always seem to score big on the Super Bowl. To be honest, if you’re Huggies what else are you going to use? To launch Huggies’ new platform and establish the brand’s point of view, the brand has debuted its global anthem film ‘Welcome to the World, Baby’. The two-minute film sets out … Continue reading “Welcome to the Super Bowl, baby – From Huggies, Droga5”

Is Springsteen appearing in Jeep Super Bowl LV spot?

Keeping their effort under wraps, Jeep announced it will debut one commercial during this Sunday’s Big Game telecast. The spot will air in the second half of the game. And the big question about the secretive spot is if it will feature Grammy-winning artist Bruce Springsteen in his first Super Bowl spot. Last year, the brand along … Continue reading “Is Springsteen appearing in Jeep Super Bowl LV spot?”

Kenan Thompson, Awkwafina join Will Ferrell in General Motors Super Bowl spot

LOL. General Motors released its Big Game ad, starring Will Ferrell, who discovers Norway far outpaces the United States in electric vehicle adoption. It’s ridiculously funny. Created by our friends at McCann Detroit, the commercial, ‘No Way, Norway,’ features Kenan Thompson and Awkwafina joining Ferrell on his action-packed journey to give Norwegians a piece of … Continue reading “Kenan Thompson, Awkwafina join Will Ferrell in General Motors Super Bowl spot”

Toyota unveils powerful Super Bowl LV spot

While many automakers have chosen to sit out this year’s Super Bowl , we have heard that JEEP, General Motors and now Toyota will participate in the Big Game. Toyota comes with an emotional 60-second ad that shares an uplifting message of hope and strength. Fuelled by the power of a family’s love, ‘Upstream’ features … Continue reading “Toyota unveils powerful Super Bowl LV spot”

Wayne and Garth are back in Uber Eats Super Bowl spot

The Super Bowl was made for Super Bowl parties. Except this year. But that doesn’t mean we can’t order from Uber Eats and party on. You know, like Wayne and Garth. Mike Myers and Dana Carvey, the stars who created and brought to life local-access legends Wayne Campbell and Garth Algar on the classic Saturday … Continue reading “Wayne and Garth are back in Uber Eats Super Bowl spot”

Don Cheadle leads “all-star cast?” in new Michelob ULTRA Organic Seltzer Super Bowl spot

Think of this weekend’s Super Bowl as a combo platter of C&C – comedy and celebrities. While the platform has always featured both for advertising agencies and brands, it seems like both are really leaning into the two this year. Now, we Michelob ULTRA Organic Seltzer making its Super Bowl LV debut with a satirical … Continue reading “Don Cheadle leads “all-star cast?” in new Michelob ULTRA Organic Seltzer Super Bowl spot”