Search Results for: super bowl

Jesus! Super Bowl spots cause irate calls to wrong agency

Since the Super Bowl, things have been far from heavenly for Charlotte, North Carolina-based branding and advertising agency Haven Creative. The agency has been the target of numerous mistaken complaints and inquiries about the controversial “He Gets Us” advertising campaign that aired during the Super Bowl. Haven, a national branding and advertising agency based in North Carolina, … Continue reading “Jesus! Super Bowl spots cause irate calls to wrong agency”

Industry reactions to Super Bowl ads

Well, the Super Bowl LVII is over. And there were winners and losers. But we’re not talking about the Philadelphia Eagles right now. We’ll be licking those wounds for some time. No, we’re talking about the 51 Super Bowl spots that aired last night. Now that USA Today has listed their top spots on the … Continue reading “Industry reactions to Super Bowl ads”

Get ready to Scream during Super Bowl

When the Philadelphia Eagles take on the Kansas City Chiefs in Super Bowl LVII, there will be lots of yelling and crying. And we ain’t just talking about the game. Paramount and Spyglass Entertainment have released a new 55-second trailer for Scream 6. The trailer starts off with a terrified Tara Carpenter trapped in an … Continue reading “Get ready to Scream during Super Bowl”

Stallone climbs Paramount Mountain in Super Bowl spot

Paramount+ returns to the Super Bowl with another film set on the iconic Paramount Mountain. And like any mountain, Paramount Mountain has different faces. The northern face, the southern face, and most importantly, the Sylvester Stallone face. The film unfolds as Sylvester Stallone himself scales a giant stone version of his own face – with … Continue reading “Stallone climbs Paramount Mountain in Super Bowl spot”

Peacock drops a Poker Face Super Bowl spot

NBCUniversal’s Peacock Feb. 9 bowed a look at an upcoming Super Bowl LVII ad for its new detective drama Poker Face that features a meta twist on the Big Game commercials. Created by Glass Onion: A Knives Out Mystery director Rian Johnson, Poker Face is a mystery-of-the-week series following Natasha Lyonne’s (Netflix’s Russian Doll, Orange is the … Continue reading “Peacock drops a Poker Face Super Bowl spot”

Skechers puts a Dogg in Super Bowl

Dogs are a crowd-pleaser in Big Game commercials, so Skechers teamed up with the most famous and coolest one of all—Snoop Dogg. In the 30-second Skechers x Snoop Dogg commercial, which will air in the United States and Canada during the fourth quarter of the Big Game on Sunday, February 12, follows Snoop through a whirlwind … Continue reading “Skechers puts a Dogg in Super Bowl”

DraftKings bets on Kevin Hart for Super Bowl

During the first quarter of Super Bowl LVII, DraftKings will be airing a national 30-second commercial featuring actor and comedian Kevin Hart (Ride Along, Jumaji). DraftKings follows the current trend of Super Bowl spots using big-name celebrities, light-hearted jokes and high-profile musical appearances. In the spot, Hart is hosting a Big Game house party with … Continue reading “DraftKings bets on Kevin Hart for Super Bowl”

Dad forgets the Binky in Kia Super Bowl spot

Picture this… a family of three off on a joyful adventure with their adorable bundle of joy, when, just as they’re ready to check-in at a beautiful mountain resort, a daunting realization hits. Dad forgot to pack the baby’s favorite Binky. Not the binky! Hearts race, mom frowns and baby, played by twin girls, is on the verge … Continue reading “Dad forgets the Binky in Kia Super Bowl spot”

Check out Anna Faris’ Avocados in Super Bowl ad

Let there be guac! Today, Avocados From Mexico® (AFM), the number-one-selling avocado brand in the U.S., proved that avocados really do make everything better with the release of their new Big Game ad starring actor/producer Anna Faris. This year’s ad depicts a story as old as time, and how one magical avocado could change the world as we know it. The … Continue reading “Check out Anna Faris’ Avocados in Super Bowl ad”

Kia and David&Goliath tease Super Bowl ad

A blue pacifier. Hmmm. This is a real tease, folks. Kia America and creative partner David&Goliath have provided no other information for the carmaker’s 14th Big Game spot except this. However, being the sleuths that we are at Reel 360 News, we can speculate. What we have is a baby blue pacifier attached to a … Continue reading “Kia and David&Goliath tease Super Bowl ad”

A-B reveals starting line-up for Super Bowl

Today, Anheuser-Busch (A-B) unveiled its mega-charged advertising strategy honed from decades of experience as one of the Super Bowl’s most creative and iconic advertisers. The strategy prioritizes connecting with beer drinkers and fans wherever they are and will show up within the game itself via the traditional ads fans have come to expect, as well … Continue reading “A-B reveals starting line-up for Super Bowl”

Wrangler ad campaign dominates Las Vegas for ‘Super Bowl of Rodeo’

 Wrangler, one of America’s most recognized denim labels, is concluding their 75th anniversary year by honoring championship western athletes as the title sponsor for the Wrangler National Finals Rodeo (WNFR.) Taking place in Las Vegas, December 1-10, this is the 21st year Wrangler has sponsored the major event. Long time ad agency partner Two by Four is ensuring WNFR attendees share … Continue reading “Wrangler ad campaign dominates Las Vegas for ‘Super Bowl of Rodeo’”

Super Bowl champs Rams reimagine NFL Draft as Hollywood heist film

Move over 24. There’s a group of new action stars on the block and they’re going to steal the NFL draft. The Super Bowl LVI Champion Los Angeles Rams are premiering On the Clock, a short film that plays like a summer blockbuster but is actually a piece of branded content helmed by acclaimed director Paul … Continue reading “Super Bowl champs Rams reimagine NFL Draft as Hollywood heist film”

AFX Creative adds VFX to GM’s Dr. Evil Super Bowl spot

The villainous mastermind with the indelible iron pinkie and cheeky smirk returns in General Motors’ Super Bowl LVI campaign, which brings the infamous Dr. Evil from the classic Austin Powers films “back for good.” To help the automaker herald the return of actor/comedian Mike Myers’ iconic series and character after two decades during the biggest TV event … Continue reading “AFX Creative adds VFX to GM’s Dr. Evil Super Bowl spot”

FTX & Larry David lead in crypto comedy in Super Bowl debut

On a mission to grow the digital currency ecosystem, FTX’s 60-second spot runs at the skepticism facing its category with Larry David as its “anti-sponsor.”  The debut represents FTX Trading Limited and West Realm Shires Services Inc., owners and operators of FTX.COM and FTX.US respectively (collectively, FTX). According to a 2021 Ascent survey, over half of Americans who own cryptocurrency bought … Continue reading “FTX & Larry David lead in crypto comedy in Super Bowl debut”

Return to Middle Earth with Super Bowl trailer for Lord of the Rings

Tolkien fans, pop culture fans, and football fans alike paused during the third quarter of Super Bowl LVI on Sunday when Amazon Studios transported them on a long-awaited journey back into Middle-earth. Prime Video released its first official teaser trailer for its most highly anticipated new series of 2022, The Lord of the Rings: The Rings … Continue reading “Return to Middle Earth with Super Bowl trailer for Lord of the Rings”

David&Goliath’s GCD Robert Casillas on Super Bowl ads

It’s always exciting to see the creative that makes its way into Super Bowl. People don’t realize the countless hours, calls, scripts, and so on that it takes to get here. So first off, I want to congratulate everyone who was involved in any of the spots. Even the ones that didn’t make it to air. … Continue reading “David&Goliath’s GCD Robert Casillas on Super Bowl ads”

Keeping up with the Joneses and Jonases in Toyota Tundra Super Bowl ad

The stars align in Toyota’s second Big Game ad, “The Joneses,” as Tommy Lee Jones, Leslie Jones, Rashida Jones and Nick Jonas try to keep up alongside the biggest star of them all, the all-new 2022 Toyota Tundra. The all-new 2022 Toyota Tundra has been years in the making and you only get one chance to … Continue reading “Keeping up with the Joneses and Jonases in Toyota Tundra Super Bowl ad”

Pringles fan gets stuck and finds love in Super Bowl spot

Pringles is delivering ingenious humor and game-day snacking inspiration with the release of its fifth consecutive spot, breaking its silence on a real fan phenomenon. Proving yet again to be a Big Game advertiser to watch, this year’s ad shows the length fans will go to enjoy their favorite salty snack, tapping into the unexpectedly fun … Continue reading “Pringles fan gets stuck and finds love in Super Bowl spot”

Havas CCOs weigh in on Super Bowl spots

From Arnold Schwarzenegger as Zeus to getting stuck into Pringles, Havas’ Dan Lucey and Myra Nussbaum share their thoughts with Reel 360 on Super Bowl 2022’s creative efforts. Dan Lucey, Chief Creative Officer – Havas New York  Wall-to-wall commercials with celebrities end up canceling each other out. This was once again the case in Super Bowl LVI. … Continue reading “Havas CCOs weigh in on Super Bowl spots”