Michael Bay helms Hard Rock’s first Super Bowl spot

Hard Rock International is celebrating another milestone in the brand’s almost 50-year history, with the announcement of the first ever brand commercial coinciding with the big game, being held at Hard Rock Stadium in South Florida. The hospitality and lifestyle brand will debut its first ever prime time advertisement during the upcoming big game broadcast on February … Continue reading “Michael Bay helms Hard Rock’s first Super Bowl spot”

Kia uses Super Bowl to fight youth homelessness

While millions of us will be snacking away on chips and guac, guzzling beer and eating pigs in blankets during this year’s Super Bowl, there will be another group who could care less about the Big Game. That would be the more than 4.2 million young people experiencing homelessness in America. Kia Motors of America … Continue reading “Kia uses Super Bowl to fight youth homelessness”

Ringwald puts best fruit forward in Super Bowl teaser

Instead of pretty in pink, Golden Globe-nominated actress, Molly Ringwald, is going to be alluring in avocado. For the second year running, Avocados From Mexico’s big game campaign was developed with creative agency partner Energy BBDO. Avocados From Mexico (AFM) today announced in their first teaser, titled “Tiara,” that they’ve partnered with Ringwald for their … Continue reading “Ringwald puts best fruit forward in Super Bowl teaser”

Snickers teases “out-of- sortsness” for Super Bowl

We are less than two weeks away from the Kansas City Chiefs facing off against the San Francisco 49ers in the Super Bowl broadcast on FOX. Of course these will not be the only two teams fighting it out for a championship. Brands are paying $5.6 million per 30 seconds to win the hearts of … Continue reading “Snickers teases “out-of- sortsness” for Super Bowl”

It’s “Hammer Time” for Cheetos Super Bowl teaser

Rather than show audiences the entire spot, brands are now beginning to create Super Bowl teasers for the big game. This new one for Cheetos Popcorn from Goodby Silverstein & Partners  is popping back into the Super Bowl with a 30-year-old smash song from OG rapper MC Hammer. Cheetos’ new ready-to-eat Popcorn brings the legendary taste of … Continue reading “It’s “Hammer Time” for Cheetos Super Bowl teaser”

Olay makes space for women with Super Bowl teasers

Even with a hefty price tag of $5.6m for 30 seconds and the rise in popularity of online advertising, the Super Bowl is still advertising’s biggest day, with major brands still choosing to get off the bench and participate. According to The Drum, Fox Sports stated that it sold out of its inventory back in November. Procter & … Continue reading “Olay makes space for women with Super Bowl teasers”

Mr. Peanut returns to Super Bowl in new nutty adventure

Super Bowl LIV is just a little over two weeks away and brands are beginning to roll out what they have paid millions of dollars for. Kraft-Heinz’s Planters Peanuts is one of the brands who will be vying for millions of eyeballs. This year, Mr. Peanut returns with a story that will show fans just … Continue reading “Mr. Peanut returns to Super Bowl in new nutty adventure”

Nike reinvents the shoe drop for Super Bowl activation

Whoa, the ATL did not see this rain coming. As a part of Nike Football’s “Dreams Are Made Here” activation at Super Bowl LIII, the Portland-based athletic brand made it rain Air Force 1s (and jerseys) from the Cloud with its first-ever shoe drop using AirDrop. Created by digital creative agency, AnalogFolk, the AOR for … Continue reading “Nike reinvents the shoe drop for Super Bowl activation”

The Best and Worst of Super Bowl LIII commercials

And so ends another Super Bowl season. The build up of anticipated commercials is finally (and mercifully) over until next January. If one were to say yesterday, “Well, that sucked the life out of me,” we might not know if they were talking about the low-scoring (and even lower-rated) Super Bowl LIII between the New … Continue reading “The Best and Worst of Super Bowl LIII commercials”

Karlie Kloss “kodes” for 5th Wix Super Bowl spot

Popular website building platform site, Wix.com will return to the Super Bowl on Sunday, February 3, marking it the fifth year in a row that the company has advertised during the big game. The 30-second spot will run in the third quarter of Super Bowl LIII, featuring Karlie Kloss, internationally known supermodel, entrepreneur and the … Continue reading “Karlie Kloss “kodes” for 5th Wix Super Bowl spot”

Jason Bateman goes down in Hyundai Super Bowl spot

The Super Bowl is tomorrow and the Reel 360 Team is still checking out many of the spots that will happen in between downs this year. From Innocean USA comes Hyundai’s humorous Super Bowl commercial shows how Hyundai Shopper Assurance can elevate the car buying experience without the fearful glances and groans of life’s other … Continue reading “Jason Bateman goes down in Hyundai Super Bowl spot”

Ahead of Super Bowl, here comes ‘Hobbs & Shaw’

Universal Pictures has finally unveiled the first teaser trailer for one of their biggest releases of 2019, Fast & Furious Presents: Hobbs & Shaw. The F&F spin-off, the new odd couple of Luke Hobbs (Dwayne Johnson) and Deckard Shaw (Jason Statham) team-up to take on the most formidable villain they’ve ever faced: a cyber-genetically enhanced … Continue reading “Ahead of Super Bowl, here comes ‘Hobbs & Shaw’”

For this Super Bowl, Budweiser gets a “W” for wind

The Super Bowl is less than two weeks away and advertisers are beginning to tease their multi-million dollar celebrity driven spots or in the case of some brands, such as Budweiser, show us the entire :60 seconds. The beer giant has released its Super Bowl LIII commercial, and instead of bringing us laughs, it’s showcasing … Continue reading “For this Super Bowl, Budweiser gets a “W” for wind”

Watch Devour’s racy food porn Super Bowl spot

“Some may say our new commercial is too hot for TV. We’ll let the audience decide.” – Katy Marshall, Marketing Lead for Springboard The Reel 360 team was not going to post anymore today, but that was before we came across the Devour Super Bowl spot. The 3-year-old disruptive frozen food brand, which is owned … Continue reading “Watch Devour’s racy food porn Super Bowl spot”

Kia releases a Super Bowl teaser that stars…

As we gear up for the Super Bowl, researching the best guacamole recipes, advertisers are of course polishing their spots and finalizing deals with the celebrities that their brand will feature. This year, Kia now appearing in its 10th consecutive Super Bowl (take that Patriots), has decided to swerve by not featuring the likes of … Continue reading “Kia releases a Super Bowl teaser that stars…”

DDB and Skittles are Broadway bound for Super Bowl

Last year, DDB Chicago and Skittles made Super Bowl noise by making none at all. If you remember, the Mars candy brand created a humungous mysterious campaign around former Friends star David Schwimmer and showed it to one only person – Marcos Menendez a teenager from Canoga Park, California. This year the brand will hit … Continue reading “DDB and Skittles are Broadway bound for Super Bowl”

Reel Chicago’s most & least favorite Super Bowl spots

This year, the commercials were the best part of the Super Bowl for everyone who doesn’t live in Boston or Philadelphia. In keeping with the couch potato, post-game, armchair tradition, The Reel Chicago team has assembled a list of our most and least favorite spots. Because nothing says great American tradition quite like laundry detergent, … Continue reading “Reel Chicago’s most & least favorite Super Bowl spots”

Celebrity Super Bowl ads: what’s in it for your brand?

There were plenty of eye-popping fireworks during this year’s Super Bowl in terms of both offense on the field and the amount of high-profile celebrity helmed ads. While it was all good for the NFL’s brand, was it good for the brands that spent $5 million for a 30-second spot? It’s an age-old debate albeit … Continue reading “Celebrity Super Bowl ads: what’s in it for your brand?”

Kraft Super Bowl spot focuses on “real families”

Leo Burnett persuaded Kraft to bench the Hollywood celebrities and let real families take the field during this year’s Super Bowl. In a 30-second teaser titled “Calling All Families” posted yesterday, the food company declared that “on Sunday night, Kraft’s commercial is reserved for the people we think are truly great: celebrities.” The comments section … Continue reading “Kraft Super Bowl spot focuses on “real families””

Schwimmer pushes Skittles for Super Bowl

Last week, Mars Wrigley Confectionary brand, Skittles, announced that it would create the most exclusive Super Bowl ad ever, and would only screen it to only one person, and that person happens to be Marcos Menendez a teenager from Canoga Park, California. According to an agency spokeswoman, Menendez is a real teenager, not a paid … Continue reading “Schwimmer pushes Skittles for Super Bowl”