Hellmann’s teases a “When Harry met Sally” reunion for Super Bowl

Hellmann's

Hellmann’s is stirring up rom-com nostalgia and sandwich cravings with a :20 teaser for its upcoming Super Bowl commercial. Paying homage to the iconic When Harry Met Sally deli scene, the spot transports viewers to Katz’s Delicatessen, where a carefully orchestrated sandwich order—and a dollop of Hellmann’s—takes center stage.

The teaser captures the bustling energy of the legendary New York City deli, setting the mood for a playful nod to the classic film. A waitress methodically reads out a detailed sandwich order, including instructions about ingredient placement and the perfect tomato thickness.

Just as the order seems complete, a voice cheekily adds, “Hellmann’s, on the side,” evoking the humor and precision of the unforgettable Katz’s moment in When Harry Met Sally. Watch below:



“This year, we’re tapping into nostalgia and the timeless appeal of Hellmann’s, which has been a part of so many flavorful moments since 1913,” said Jessica Grigoriou, SVP Marketing, Condiments, Unilever North America. “By blending the iconic magic of rom-coms with the creamy goodness of Hellmann’s, we’re bringing people together to enjoy life’s simple pleasures—whether in an iconic deli or your own kitchen.”

A Sandwich Fit for the Big Screen

The teaser serves as a lighthearted prelude to Hellmann’s full Super Bowl commercial, set to air during the Big Game on February 9. Continuing its legacy of humor and heart, Hellmann’s promises to deliver a spot that celebrates its role in bringing people closer through great food and shared experiences.

The campaign, created in collaboration with agency partners VML, Mindshare, and Edelman, marks Hellmann’s fifth consecutive year participating in the Super Bowl ad lineup. With this teaser, the brand pays tribute to the cultural impact of When Harry Met Sally while showcasing its iconic condiment as the secret to elevating any sandwich.

Fans can catch the teaser now on Hellmann’s social media channels and YouTube, with more content expected to drop leading up to the big day.


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Hellmann's

Hellmann’s is stirring up rom-com nostalgia and sandwich cravings with a :20 teaser for its upcoming Super Bowl commercial. Paying homage to the iconic When Harry Met Sally deli scene, the spot transports viewers to Katz’s Delicatessen, where a carefully orchestrated sandwich order—and a dollop of Hellmann’s—takes center stage.

The teaser captures the bustling energy of the legendary New York City deli, setting the mood for a playful nod to the classic film. A waitress methodically reads out a detailed sandwich order, including instructions about ingredient placement and the perfect tomato thickness.

Just as the order seems complete, a voice cheekily adds, “Hellmann’s, on the side,” evoking the humor and precision of the unforgettable Katz’s moment in When Harry Met Sally. Watch below:



“This year, we’re tapping into nostalgia and the timeless appeal of Hellmann’s, which has been a part of so many flavorful moments since 1913,” said Jessica Grigoriou, SVP Marketing, Condiments, Unilever North America. “By blending the iconic magic of rom-coms with the creamy goodness of Hellmann’s, we’re bringing people together to enjoy life’s simple pleasures—whether in an iconic deli or your own kitchen.”

A Sandwich Fit for the Big Screen

The teaser serves as a lighthearted prelude to Hellmann’s full Super Bowl commercial, set to air during the Big Game on February 9. Continuing its legacy of humor and heart, Hellmann’s promises to deliver a spot that celebrates its role in bringing people closer through great food and shared experiences.

The campaign, created in collaboration with agency partners VML, Mindshare, and Edelman, marks Hellmann’s fifth consecutive year participating in the Super Bowl ad lineup. With this teaser, the brand pays tribute to the cultural impact of When Harry Met Sally while showcasing its iconic condiment as the secret to elevating any sandwich.

Fans can catch the teaser now on Hellmann’s social media channels and YouTube, with more content expected to drop leading up to the big day.


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