After 70 grueling minutes, the Super Bowl finally came to an end. While the Kansas City Chiefs and San Francisco 49ers kept us on the edge of our seats, 59 commercials kept us either in our places or sent us rocketing to the bathroom.
Gil Muinos, currently the Executive Creative Director at Colle McVoy in Minneapolis, brings over 15 years of invaluable experience in the advertising industry. His career has spanned working with both challenger and iconic brands such as Jordan, Nike Sportswear, Google, Xbox, Red Bull, Quaker Oats, and Porsche.
Before joining Colle McVoy in 2022, Muinos held the position of Group Creative Director at Best Buy. During his tenure there, he spearheaded full-service creative campaigns not only for the Best Buy brand but also for major initiatives with Samsung, Intel, and Oculus (Meta). His contributions helped shape the narrative and visual identity of these prominent brands in the consumer electronics space.
Originally from Miami, Muinos has deep roots in the Midwest, having settled in Minneapolis after spending four years in San Francisco. His diverse background and experiences have undoubtedly enriched his creative approach and strategic insights, allowing him to deliver impactful campaigns that resonate with audiences across various industries and demographics.
As an Executive Creative Director, Muinos continues to push the boundaries of creativity and innovation, driving forward the vision and success of Colle McVoy while cementing his reputation as a dynamic and influential leader in the advertising world.
Here’s what Gil thought about the Big Game’s ads:
Which in-game efforts made you jealous?
A few made me jealous. Dove Girls Sports was a very powerful and necessary message. I love coaching and watching women’s hoops and softball with my girls so it just resonated with me.
CeraVe with Michael Cera was so absurd and clever and such a nice, self-aware departure from standard skin care commercials.
Paramount+ bringing Patrick Stewart and Arnold together was fun. I hope Arnold survived the throw. The star power and edge to it was fun to take in.
REELated:
Which did I find most effective and why?
Dove. I now feel it’s my duty as a girl dad to only ever buy Dove soap. I think that’s the whole point.
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