VMLY&R promotes Myron King to Chief Integration Officer

VMLY&R has promoted Myron King to chief integration officer to lead organizational design and cultural integration strategy for North American clients. He joins VMLY&R’s executive leadership team and will report to Global Chief Experience Officer Jeff Geheb. In this new role, King will oversee the strategic integration of core agency capabilities for new and existing … Continue reading “VMLY&R promotes Myron King to Chief Integration Officer”

VMLY&R hires Walter Geer as ECD of Experience Design

VMLY&R has announced the appointment of Walter Geer as Executive Creative Director, experience design, in its rapidly expanding customer experience practice. Geer will be based out of New York and will work closely with Jason Xenopoulos, chief executive officer of New York and co-CCO of North America. Geer will report to Eric Looney, chief experience … Continue reading “VMLY&R hires Walter Geer as ECD of Experience Design”

VMLY&R launches virtual masterclass this summer

In response to COVID-19 disruptions, VMLY&R has suspended its U.S. in-office internship program for 2020. The agency is instead introducing a remote-learning opportunity that invites college students to continue their education through a 10-week master class series focusing on areas such as brand marketing, strategic planning, customer experience, social media strategy and more.  Called, “Nexus” the masterclass … Continue reading “VMLY&R launches virtual masterclass this summer”

Noel Cottrell joins VMLY&R as Chief Creative Officer

VMLY&R has announced the appointment of Noel Cottrell as its Chief Creative Officer for Kansas City. In his new role, Noel will lead the office’s creative department, and report to Co-Chief Creative Officer of North America John Godsey. A key focus for Noel will be on the continued development of world-class creative work for the … Continue reading “Noel Cottrell joins VMLY&R as Chief Creative Officer”

VMLY&R named AOR for YMCA, will staff up

The “Y” in VMLY&R has more value tonight. The Chicago office, whose headquarters is in Kansas City, has been named “Agency of Record” for The YMCA. The agency scored the win after a competitive pitch for the business, making it the second win in two days. Woot. Woot. In its new role, VMLY&R will be … Continue reading “VMLY&R named AOR for YMCA, will staff up”

VMLY&R celebrates first anniversary by giving back

We love agencies that take the time to give back to the community. In celebration of its one-year anniversary, VMLY&R will close all 82 offices across the globe on Thursday, Sept. 26, to give more than 6,500 employees the opportunity to support their local communities through volunteer projects This year’s theme for what the agency … Continue reading “VMLY&R celebrates first anniversary by giving back”

VMLY&R promotes McGuire to ECD

VMLY&R announced today that Rosie McGuire has been promoted to executive creative director, effective immediately. As Cincinnati creative lead, McGuire has played a key role in the agency, inspiring and invigorating creatives teams to drive award-winning work and excellence in the consumer experience and ecommerce space. Additionally, McGuire supports creative from VMLY&R’s Detroit and Kalamazoo … Continue reading “VMLY&R promotes McGuire to ECD”

Today, I’m Brave’s 100Roofs project exceeds goal

This is great news. Today, I’m Brave, the global nonprofit that inspires bravery around the world, announced that its 100Roofs Project with a mission to rebuild 100 roofs for 100 families in Puerto Rico, exceeded its goal, completing 116 roofs and counting. The roofs were rebuilt in Morovis and Orocovis, municipalities in Puerto Rico that … Continue reading “Today, I’m Brave’s 100Roofs project exceeds goal”

Wendy’s new sandwiches are anything but basic

Wendy’s AOR VMLY&R has launched a tasty new spot to launch the three new sandwiches appearing on the fast food restaurant’s menu. The new menu items include the BBQ Chicken Sandwich, the Avocado BLT Chicken Sandwich, and the S’awesome Bacon Chicken Sandwich. Hell to the yeah. The :30-second spot, directed by VMLY&R’s Dummy director Harold … Continue reading “Wendy’s new sandwiches are anything but basic”

Bumble serves up Serena Williams as global advisor

Austin-based dating app Bumble announced on Thursday a year-long marketing campaign with tennis champion Serena Williams, which will kick off at the Feb. 3 Super Bowl. The campaign, dubbed “The Ball is in Her Court,” will highlight the importance of making the first move, according to a press release from the females first-focused platform. Williams … Continue reading “Bumble serves up Serena Williams as global advisor”