VMLY&R New York and MullenLowe US New York had stellar nights at the ADC 102nd Annual Awards ceremony, held this evening at Terminal 5 in New York during Creative Week 2023. The esteemed global jury awarded this year’s coveted ADC Black Cube for Best of Show to VMLY&R New York for “I Will Always Be Me” on behalf of Dell Technologies and Intel. The work also … Continue reading “VMLY&R, MullenLowe big winners at 102nd ADC Awards”
An athlete’s headgear is designed to absorb impact, unfortunately for those athletes with hearing implants, it also absorbs the vibrations that carry sound to the hearing implant. That’s why Colgate and VMLY&R have partnered with Steeden, a sports equipment manufacturing company, to develop ‘Hear Gear‘, a protective headgear designed specifically for Deaf and hard of hearing and rolled … Continue reading “Colgate, VMLY&R develop Hear Gear for deaf athletes”
Here’s a sobering fact – one out of two women from vulnerable communities in Colombia live in menstrual poverty, as they cannot afford sanitary pads due to their limited income (sanitary pad expenses for women in these communities surpass their daily income by 148%). This lack of access to proper hygiene products leads to the … Continue reading “VMLY&R sews pride into “Menstrual Poverty””
VMLY&R today announced the promotion of Rafael Pitanguy to deputy global CCO. In this newly created role, he will be based in New York and work directly with Global CCO Debbi Vandeven. As a primary responsibility for VMLY&R, Pitanguy will lead creative for key client account Coca-Cola. In addition, he will continue to look after … Continue reading “VMLY&R promotes Pitanguy to deputy global CCO”
VMLY&R announces today the appointment of Andrea (Ring) Grodberg as global chief strategy officer. The role will provide strategic leadership across the network’s nearly 100 offices in 45 countries and lead strategy for key client accounts including The Coca-Cola Company. The role plays a key role in further strengthening VMLY&R’s ambition to create the world’s … Continue reading “VMLY&R appoints Andrea (Ring) Grodberg as Global Chief Strategy Officer”
VMLY&R announced today that the agency has won the prestigious title of Global Agency Network of the Year at the New York Festivals International Advertising Awards. VMLY&R was also named Regional Network of the Year in North America and APAC. “I’m so proud of the teams and the effort that has gone into all this … Continue reading “VMLY&R wins Global Agency of Year at NY Festivals”
VMLY&R announces the expansion of its experience design (XD) division with two executive appointments. Kaleeta McDade joins as chief experience design officer, North America, to jointly lead the agency’s growing experience design team alongside Eric Looney who has been a leader on the XD team for the last five years. In her new role, McDade will bridge … Continue reading “VMLY&R expands experience design division”
VMLY&R announced the expansion of its West Coast footprint with the addition of a new executive lead, Jennifer DaSilva, who is promoted to the executive director, VMLY&R West. DaSilva will oversee the agency’s client engagement, delivery operations, and new business in the Seattle, San Francisco, and Los Angeles offices. In addition, she will continue serving as president … Continue reading “VMLY&R expands west coast footprint with new leader”
VMLY&R Brazil has won two GOLD in Entertainment for their campaign Greenpeace: Los Santos +3º in the categories Entertainment – Brand Integration for Games, and Entertainment for Sport – Gaming. The campaign also took home Silver in Entertainment – Innovation in Branded Content, and Bronze in Radio & Audio. And four more shortlists. To engage … Continue reading “Cannes Lions: VMLY&R Brazil wins gold on Day Two”
Day One at the Cannes Lions International Festival of Creativity was a big one for VMLY&R as the agency won its first two Grand Prix Lions. In the Pharma Grand Prix category – ‘I Will Always Be Me’ for Dell Technologies and Intel, in partnership with Rolls-Royce and MND Association by VMLY&R New York. “They are the first Grand … Continue reading “Cannes Lions: VMLY&R wins two Grand Prix”
After building an accomplished career in Asia, Hira Mohibullah will join VMLY&R as executive creative director based in Kansas City. Joining from BBDO Pakistan, Mohibullah is the latest addition to VMLY&R’s growing bench of creative talent, and will focus on working with teams to elevate creative output, leading on key projects, and taking an active … Continue reading “VMLY&R strengthens creative department with ECD Hira Mohibullah”
Our friends at VMLY&R announced the expansion of its people division with the addition of two new executive roles in the global leadership team. Aimee Pagano joins the agency from McCann Worldgroup as global head of talent acquisition and Tasha Gilroy is promoted to global chief equity, inclusion, and belonging officer. Both roles will report to Ronnie Felder, … Continue reading “VMLY&R scales talent strategy with exec appointments”
VMLY&R Kansas City has brought numerous global talents into the office over the past few weeks. In the agency’s latest move Gabriel Jardim and Guto Monteiro have joined the Kansas City team following a stint at VMLY&R New York. Coinciding with the move, they have both been promoted to executive creative director. In their new roles, … Continue reading “VMLY&R enhances KC creative leadership team”
The 4A’s Foundation, part of the 4A’s, has partnered with our friends at VMLY&R to launch ‘Dear Black Talent,’ an initiative designed to empower the next generation of Black advertising leaders. ‘Dear Black Talent’ is a recruitment platform geared toward attracting new talent into the industry, driving consideration for those returning to the industry, and … Continue reading “VMLY&R, 4A’s invites Black professionals to Adland”
VMLY&R today announced the promotion of McKay Hathaway to Executive Creative Director, leading Wendy’s creative teams in the U.S. and further shaping its creative output. He will report to North American Chief Creative Officer, John Godsey. In this role, Hathaway will guide the overall creative vision and execution for Wendy’s. He has been leading and growing … Continue reading “VMLY&R promotes McKay Hathaway to ECD”
VMLY&R announced today the appointments of three new female leaders across its global and LATAM human resources and diversity, equity and inclusion (DEI) functions, building on the agency’s commitment to employee growth and development. Loren Blandon will take on the role of global executive director, learning, growth and experiences. In her new role, Blandon will implement a new strategy of … Continue reading “VMLY&R grows female Senior leadership internationally and LATAM teams”
Following a competitive review that kicked off in April 2020, America’s Navy has awarded a second consecutive five-year contract to WPP’s VMLY&R. The contract is valued at over $455 million. VMLY&R will continue to lead marketing and advertising communication services in support of a nationwide marketing program focused on recruitment and retention programs for the … Continue reading “VMLY&R retains Navy for five more years”
In honor of International Women’s Day and Women’s History Month in March, Women@VMLY&R has planned events throughout the month to celebrate and support women everywhere. The theme for International Women’s Day this year is #ChooseToChallenge. Choose to Challenge highlights the importance of challenging biases and inequality, as well as celebrating women’s achievements. To bring it … Continue reading “VMLY&R spells out what it means to be a fierce female”
Calming playlists and mindfulness apps helped get us through 2020. The demand for de-stressing apps surged during the last 12 months as the world navigated one crisis after another. Now, our friends at VMLY&R and client NAPA Auto Parts have discovered a hole in the marketplace for overstressed car-lovers or anybody who uses their car … Continue reading “NAPA, VMLY&R create calming playlist for drivers”
One of the nation’s largest accounting, tax, consulting and wealth management firms, Plante Moran, today announced that VMLY&R will serve as its agency of record. VMLY&R was selected following a competitive review and will be responsible for creative and strategic campaign work and media strategy. The agency will also lead digital transformation efforts to enhance … Continue reading “Plante Moran selects VMLY&R as lead agency”
