Wendy’s AOR VMLY&R has launched a tasty new spot to launch the three new sandwiches appearing on the fast food restaurant’s menu.
The new menu items include the BBQ Chicken Sandwich, the Avocado BLT Chicken Sandwich, and the S’awesome Bacon Chicken Sandwich.
Hell to the yeah.
The :30-second spot, directed by VMLY&R’s Dummy director Harold Einstein, is a fairly simple execution. We are introduced to Mike’s world of gray, while his annoyed girlfriend tells him that she has discovered something new and exciting – Wendy’s Made to Crave” chicken – and homeboy is well, basic. Take a look below:
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Well, I’m now about to go wreck my diet and get me one of these.
Credits
Client: Wendy’s
Agency: VMLY&R
Global, Chief Creative Officer: John Godsey
Executive Creative Director: Derek Clark
Creative Director: McKay Hathaway
Associate Creative Director: Jennifer Farquharson
Associate Creative Director: Eamon Conway
Senior Producer: Michael Kinney
Production Company: Dummy
Director: Harold Einstein
Producer: Michael Kanter
Telecine Company: a52
VFX & Postproduction Company: Timber
Creative Directors/Partners: Jonah Hall & Kevin Lau
Executive Producer: Sabrina Elizondo
Flame Artists: Miles Kinghorn, Chris DeCristo
Flame Assists: Sarah Vigil-Bass, Alice Cen
Producer: Jillian Lynes
Production Coordinator: Brian Keegan
Editorial: Arcade Edit
Editor: Sean Lagrange
Assistant Editors: Paulo Miramontes, Josh Miller
Executive Producer: Crissy DeSimone
Producer: Alexa Atkin
Contact Colin Costello at colin@reelchicago.com.
