VMLY&R promotes McGuire to ECD


VMLY&R announced today that Rosie McGuire has been promoted to executive creative director, effective immediately.

As Cincinnati creative lead, McGuire has played a key role in the agency, inspiring and invigorating creatives teams to drive award-winning work and excellence in the consumer experience and ecommerce space.

Additionally, McGuire supports creative from VMLY&R’s Detroit and Kalamazoo offices. Currently she partners with creative leads on Ford and runs Cincinnati creative accounts inducing Kroger and Blink. In her new position, McGuire will be adding Mars and Unilever ecommerce accounts to her remit.

McGuire joined VMLY&R when Rockfish Digital merged with the agency in September 2017. Prior to joining Rockfish Digital in 2014, she held creative leadership roles at Possible and Powerhouse Factories.

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“Rosie is part of a new generation of creatives who understand what it takes to build truly connected brands.” said Jason Xenopoulos, chief creative officer, North America. “Her exceptional creative talent has contributed to some of VMLY&R’s most important work. We are fortunate to have such a deep bench and we are thrilled that Rosie will be stepping-up into an executive leadership role.”

Having won at Cannes Lions, The Webby’s, One Show and Clio awards, McGuire’s expertise in advertising creative has been recognized by numerous international and local advertising award panels.

In a career spanning 15 years, McGuire has spent time working across a number of global brands such as, Charmin, Pringles, Bounty, Lincoln and Kroger. She balances her professional life with being a mom of three young children and a passion for photography.

McGuire will report to Jason Xenopoulos, Chief Creative Officer. She will continue to be based in VMLY&R’s Cincinnati office.

Congrats to Rosie from the Reel 360 team.

Source: VMLY&R