Apache celebrates Hispanic Heritage Month with State Farm work

Apache and Quinn Alvarez continue uplifting the Latinx community through color with three Spanish spots for State Farm, just in time to celebrate Hispanic Heritage Month. A Los Angeles native with Chicano roots that inspired him to push the film industry to better reflect the city he loves, Alvarez began color grading several Super Bowl commercials … Continue reading “Apache celebrates Hispanic Heritage Month with State Farm work”

Studios respond to abortion protection demands

AMC Networks, Amazon Studios, Apple TV+, NBCUniversal, Netflix, Paramount, The Walt Disney Company, and Warner Bros. Discovery have responded to letters written and signed by nearly 1,500 writers and directors including 411 female, trans and non-binary TV creators and showrunners, 594 of their male counterparts, and almost 400 directors. The group demanded that AMC Networks, … Continue reading “Studios respond to abortion protection demands”

AICP: Beats by Dre’s “You Love Me” wins Best in Show

Winners of the 2021 AICP Show: The Art & Technique of the Commercial were presented last night at a virtual presentation. Together with the AICP Next Awards, which were presented virtually on July 28, and the AICP Post Awards, presented virtually on July 27, they comprise the AICP Awards’ suite of juried competitions.   “You … Continue reading “AICP: Beats by Dre’s “You Love Me” wins Best in Show”

AICP: 2021 Most Next Award goes to FCB

The 2021 AICP Next Awards debuted last night, recognizing creative excellence in new and emerging media. Appropriately, a cutting-edge campaign that put virtual fans in the seats for NBA games, creating a global sensation while driving sales for its sponsor, was proclaimed as the Most Next winner. Chosen from all the winners in the Next … Continue reading “AICP: 2021 Most Next Award goes to FCB”

Emmy: Apple, Amazon, Nike, Dre nominated for best spot

Nominations for the 73rd Emmy Awards were announced yesterday recognizing a wealth of innovative storytelling, exceptional new programs, and a robust and diverse group of talent nominees. One of the categories the Reel 360 Team always focuses on is of course the advertising category. The nominations for this year are from Apple, Amazon, Beats by … Continue reading “Emmy: Apple, Amazon, Nike, Dre nominated for best spot”

George Floyd: A look back at the best ads

It was one year ago today that George Floyd was viciously and callously murdered by former Minneapolis police officer Derek Chauvin who held his knee on Floyd’s neck for 8 minutes. For three of those minutes, Floyd was unconscious. His final words of “I can’t breathe” become ignited a global movement demanding racial justice. Since then, a … Continue reading “George Floyd: A look back at the best ads”

Translation, LLC wins Grandy for Beats By Dre

The Andy Awards announced their winners on April 12 and Translation, LLC, McCann and McCann Health were the big winners. New York-based Translation won the Grandy for Idea for the 2:00 minute spot “You Love Me” for Beats By Dre. Starring Naomi Osaka, Lil Baby, Bubba Wallace, and Janaya Khan and narrated by Tobe Nwigwe, … Continue reading “Translation, LLC wins Grandy for Beats By Dre”

Chloé Zhao wins DGA Award for Nomadland

The winners of the Directors Guild of America Outstanding Directorial Achievement Awards for 2020 were announced tonight during the 73rd Annual DGA Awards virtual ceremony. Chloé Zhao won the DGA Award for Outstanding Directorial Achievement in Theatrical Feature Film for Nomadland. The moving film about grief and acceptance follows woman in her sixties (Frances McDormand) who, … Continue reading “Chloé Zhao wins DGA Award for Nomadland”

Female directors kick ass in Golden Globe noms… finally

“And here are the all-male nominees.” Natalie Portman remarked as she presented the award for best director  at The Golden Globes in 2018.  The actress made headlines for calling out the lack of female directing nominees, not just in 2018 but throughout history.  Just last year, in 2020, Issa Rae unveiled the nominees for the 92nd Academy … Continue reading “Female directors kick ass in Golden Globe noms… finally”

‘Insecure’ to end after upcoming Season 5

The Emmy-winning HBO comedy series Insecure will conclude with its upcoming fifth season, it was announced today by Amy Gravitt, Executive Vice President, HBO Programming. “Issa has turned insecurity into an iconic form of comedy,” said Gravitt. “The show is as incisive as it is heartfelt, and it has resonated strongly with its audience because of the … Continue reading “‘Insecure’ to end after upcoming Season 5”

Nike commits to Kobe Bryant’s Mamba Mentality

Kobe Bryant (1978-2020) inspired people around the world with his ability on the basketball court and his work ethic off it. Byrant’s relentless determination to be the best at anything he touched continues to live on through the millions of fans that he influenced during, and after, his 20-year NBA career. Starting Sunday, August 23, Nike … Continue reading “Nike commits to Kobe Bryant’s Mamba Mentality”

HBO feels secure about renewing ‘Insecure’

HBO has renewed comedy series Insecure for a fifth season, it was announced by Amy Gravitt, executive vice president, HBO Programming. Season four series regulars include Issa Rae, Yvonne Orji, Jay Ellis, Natasha Rothwell, Amanda Seales and Alexander Hodge. “We’re thrilled that Issa, Prentice, and the whole Insecure team will be getting back together for a fifth … Continue reading “HBO feels secure about renewing ‘Insecure’”

HBO celebrates ‘Insecure’ premiere w/ Virtual Block Party

In celebration of the season four premiere of hit comedy Insecure, HBO will host its fourth annual block party for the series virtually. Starting on Sunday, April 12 at 8:00PM ET, the four-part VIRTUAL BLOCK PARTY lineup will feature a Q&A with Insecure creator and star Issa Rae and the cast on her Instagram Live, an Instagram Live DJ set … Continue reading “HBO celebrates ‘Insecure’ premiere w/ Virtual Block Party”

‘ESSENCE’ Black Women in Hollywood Awards re-cap

To kick off Oscar weekend, ESSENCE celebrated extraordinary Hollywood visionaries and culture shifters during its 13th annual Black Women in Hollywood Awards, held Thursday, February 6, 2020 at theBeverly Wilshire Hotel in Beverly Hills. This year’s theme, in honor of the brand’s 50th anniversary, was a celebration of women owning, expanding and transforming the art of storytelling. The invitation-only … Continue reading “‘ESSENCE’ Black Women in Hollywood Awards re-cap”

‘Joker’ gets 11, Greta snubbed & other Oscar noms

The Geek was up with the other press this morning to watch the nominations for the 92nd Academy Awards which will air February 9 on ABC. What can we tell you, that you don’t know already. The highly divisive Joker, the origin story of the iconic mentally ill Batman villain, led all Oscar nominations with … Continue reading “‘Joker’ gets 11, Greta snubbed & other Oscar noms”

‘Essence’ House to launch during Oscar Week

ESSENCE, the number one media, technology and commerce company dedicated to Black women globally, has unveiled the honorees for its highly-esteemed 2020 Black Women in Hollywood Awards.  The highly coveted invitation-only Oscar-week event—spotlighting Hollywood’s most renowned and accomplished women at the forefront of the industry—will be held on Thursday, February 6, 2020 at the Beverly Wilshire … Continue reading “‘Essence’ House to launch during Oscar Week”

Three female directors among DGA nominations

The Directors Guild of America President Thomas Schlamme announced the five nominees for the DGA Award for Outstanding Directorial Achievement in Theatrical Feature Film for 2019 as well as Outstanding Directorial Achievement of a First-Time Feature Film Director. While there will be groans that no female directors are nominated in the first category among five … Continue reading “Three female directors among DGA nominations”

Review: Strong performances drive ‘Queen & Slim’

We’ve all had Tinder dates that have taken a wrong turn. But in Melina Matsoukas’ mostly-riveting romantic-thriller, Queen & Slim, this is a date that goes south. Really fast. In the past decade, there have been a slate of important films that have shined a spotlight on the history of racial tensions in this country. … Continue reading “Review: Strong performances drive ‘Queen & Slim’”

AFI Fest 2019 kicks off tonight

If we haven’t said it before, Fall is Reel 360’s favorite time of year because of all the interesting events happening around Hollywood. Hot off the American Film Market, we are now lucky enough to bring you AFI Fest 2019 presented by Audi. And with films including Queen & Slim, The Two Popes, Richard Jewell and … Continue reading “AFI Fest 2019 kicks off tonight”