United States Archives

Lunar New Year

Apple releases inspiring Lunar New Year film shot on iPhone

By Reel 360 Jan 23, 2023

Apple is once again celebrating Lunar New Year with an inspirational film shot entirely on iPhone, created by TBWA\Media Arts Lab. Directed by award-winning director Peng Fe...

Lunar New Year

Lexus celebrates Lunar New Year with short skit

By Reel 360 Jan 22, 2023

Lexus partnered with Wong Fu Productions to celebrate Lunar New Year and the Year of the Rabbit in a short skit featuring Philip Wang, one of the founders of Wong Fu, along wit...

Lunar New Year

AARP goes hip hop for Year of the Rabbit

By Reel 360 Jan 22, 2023

This year, the Asian American and Pacific Islander community is celebrating the Year of the Rabbit — a symbol of longevity, peace, and prosperity. What better way to honor th...

Awards Season

Avatar, Pinocchio, Rings of Power lead VES noms

By Reel 360 Jan 20, 2023

The Visual Effects Society (VES), the industry’s professional global honorary society, announced the nominees for the 21st Annual VES Awards. The prestigious yearly celeb...

Reel Ad of the Week

For Reese’s it’s perfectly fine to add peanut butter to anything chocolate

By Reel 360 Jan 20, 2023

Well, this is just weird. Mother and Reese’s are finally opening up about the brand's impulse to put peanut butter in stuff. Whether it’s a chocolate cup, a candy shell or ...

Lunar New Year

McDonald’s celebrates the Rabbit for Lunar New Year

By Reel 360 Jan 20, 2023

Working with Los Angeles-based IW Group, The Golden Arches is hopping into the Year of the Rabbit by partnering with award-winning, viral digital content creator Karen X Cheng ...

Trailers

Ghostface slays Manhattan in Scream VI trailer

By Reel 360 Jan 20, 2023

Let's make one thing clear - Scream VI ain't your mama's Scream. Yesterday, Paramount Pictures and Spyglass Media Group released the first full trailer for Scream VI. The ...

Reel Moves/Dallas

Camp lucky welcomes Flame artist Laychin Lee

By Reel 360 Jan 20, 2023

Camp Lucky is thrilled to welcome Flame Artist Laychin Lee to the creative post and production studio. Laychin has contributed CG, VFX and Finishing talent to projects for not...

REEL NEW YORK

Winnie Harlow defies gravity in new Maybelline creative

By Reel 360 Jan 19, 2023

Maybelline New York’s latest campaign, “Limitless Lash Altitude” for Sky High Mascara, literally brings the #1 mascara in the United States “sky high” – teaming up ...

Awards Season

Black Panther, Abbott lead NAACP Image noms

By Reel 360 Jan 19, 2023

The NAACP unveiled the full list of “54th NAACP Image Awards” nominees with ABC and Netflix leading the pack with 28 and 15 nominations respectively. The...

Awards Season

Pinocchio, Marcel, Turning Red leads Annie noms

By Reel 360 Jan 19, 2023

ASIFA-Hollywood announced nominations today for its 50th Annual Annie Awards recognizing the year’s best in the field of animation. Guillermo del Toro’s Pinocchio fro...

REEL NEW YORK

Willie Nelson borrows BIC lighter for a big fat…

By Reel 360 Jan 19, 2023

This campaign is lit! Music icon Willie Nelson leads a new viral BIC®EZ Reach® advertising campaign featuring entertainment superstar Snoop Dogg and lifestyle innovator�...

Super Bowl

A-B reveals starting line-up for Super Bowl

By Reel 360 Jan 19, 2023

Today, Anheuser-Busch (A-B) unveiled its mega-charged advertising strategy honed from decades of experience as one of the Super Bowl’s most creative and iconic advertisers. ...

Indie Film

Gabriel Caste’s Are You Awake? to premiere at Santa Barbara Film Fest

By Reel 360 Jan 19, 2023

Cuban American filmmaker Gabriel Caste’s latest short film Are You Awake? will have its world premiere at the Santa Barbara International Film Festival. The psycholog...

Streaming

Last of Us is HBO’s second-largest debut

By Reel 360 Jan 18, 2023

The series premiere of the amazing new zombie series, The Last of Us, drew 4.7 million viewers across linear and HBO Max platforms on Sunday night in the U.S., based on Nielse...

REEL MOVES/LA

Director Lance Oppenheim joins Biscuit

By Reel 360 Jan 18, 2023

Production company Biscuit Filmworks has welcomed acclaimed filmmaker Lance Oppenheim to its roster of talent. Oppenheim is renowned for crafting candy-colored documentarie...

Music

10th annual AMP Awards issues call for entries

By Reel 360 Jan 18, 2023

The Association of Music Producers has issued the Call for Entries for the 2023 AMP Awards for Music & Sound, marking the 10th Anniversary of the only non-profit juried co...

REEL SAN FRANCISCO

RE/MAX’s 2023 campaign showcases agents

By Reel 360 Jan 18, 2023

Real Estate agents and the value they bring to any real estate transactions are highlighted in the new 2023 campaign for RE/MAX. Created by Camp+King, “The Right Agent Can Le...

REEL DALLAS

Former Marine is a “DieHard” in new advertising

By Reel 360 Jan 18, 2023

In 2020, Advance Auto Parts, a leading automotive aftermarket parts provider, helped relaunch the DieHard brand with an action-packed two-minute film starring Bruce Willis (fam...

REEL MOVES/LA

SixTwentySix adds director Jonathan Salmon

By Reel 360 Jan 18, 2023

SixTwentySix has welcomed director Jonathan Salmon to their roster for commercial, music video, and longform work. This marks the young filmmaker’s first US formal represen...