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Apple helps those with Parkinson’s reclaim creative voice
  • Reel Ad of the Week

Apple helps those with Parkinson’s reclaim creative voice

By Reel 360 Aug 26, 2025
Apple is spotlighting accessibility with a moving new campaign that proves no frame needs to be missed. No Frame Missed, created by TBWA\Media Arts Lab LATAM and directed by Re...
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Pedro Pascal dances through heartache in Apple’s AirPods 4 ad, Directed by Spike Jonze
  • Reel Ad of the Week

Pedro Pascal dances through heartache in Apple’s AirPods 4 ad, Directed by Spike Jonze

By Colin Costello Mar 19, 2025
Apple isn’t just launching the AirPods 4—they’re making a statement. For this week’s Reel Ad of the Week, Apple teams up with director Spike Jonze (Her, Being John Malk...
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The Last of Us’ Bella Ramsey flexes her Apple Intelligence in 3 new spots
  • Reel Ad of the Week

The Last of Us’ Bella Ramsey flexes her Apple Intelligence in 3 new spots

By Colin Costello Sep 17, 2024
Apple's latest AI initiative, Apple Intelligence, has started rolling out to users who have downloaded the iOS 18.1 Beta on iPhone 15 Pro and iPhone 16 Pro devices in the U.S.,...
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Apple celebrates “2036 Hopefuls” in Olympic  campaign
  • OLYMPICS

Apple celebrates “2036 Hopefuls” in Olympic campaign

By Reel 360 Aug 9, 2024
As the 2024 Olympic Games unfold in Paris, Apple is looking ahead with its "2036 Hopefuls" campaign. Created by TBWA\Media Arts Lab, the Apple campaign features photographs...
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Anticipation is the story behind Apple holiday billboards
  • HOLIDAY SPIRIT

Anticipation is the story behind Apple holiday billboards

By Reel 360 Dec 21, 2023
In keeping with its trademark minimalist approach, Apple has launched a holiday campaign featuring billboards that showcase the iconic white bags associated with its products, ...
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Snow hits Buenos Aires in AirPods Pro spot
  • HOLIDAY SPIRIT

Snow hits Buenos Aires in AirPods Pro spot

By Reel 360 Nov 21, 2022
This Christmas, Apple celebrates the joy of shared experiences with the all-new AirPods Pro and its audio-sharing feature.  The AirPods audio sharing feature pairs two sets...
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Actor Jon goes Hamm on Apple TV+
  • Reel Ad of the Week

Actor Jon goes Hamm on Apple TV+

By Colin Costello Jan 25, 2022
Jon Hamm has played many memorable roles - uh, Don Draper anyone? And don't forget Kristen Wiig's douchey boyfriend, in the 2011 smash hit Bridesmaids. Or Hamm as determined FB...
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2021 in Review: The best ad campaigns
  • Year in Review

2021 in Review: The best ad campaigns

By Colin Costello Dec 30, 2021
So, here we are at the end of another year. In 2021, we experienced more freedom from the pandemic during the spring and summer as cases lowered, but here we are, back in a kin...
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We jump for Apple AirPods Pro spot
  • Reel Ad of the Week

We jump for Apple AirPods Pro spot

By Colin Costello Apr 20, 2021
Okay, okay, yeah we're late with this one. But this month-old spot from Apple for their AirPods Pro, is no less a Reel Ad of the Week for the Reel 360 team than any other campa...
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Apple TV+ goes for thoughtful binge-watchers
  • Streaming

Apple TV+ goes for thoughtful binge-watchers

By Reel 360 Dec 4, 2020
The weather outside may be getting frightful, but Apple TV+ reckons its lineup is pretty delightful. The streamer has just launched a new campaign, created by TBWA\MediaArtsLab...
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Wieden, PRETTYBIRD, BBDO among AICP online panels
  • AICP

Wieden, PRETTYBIRD, BBDO among AICP online panels

By Reel 360 May 29, 2020
Wieden+Kennedy, PRETTYBIRD, BBDO, TBWA\Media Arts Lab, Arcade Edit and SMUGGLER are among the notable panels being planned for the AICP Shortlist Series on Creativity and Colla...
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2019 in Review: The Best of “Reel Ad of the Week”
  • Year in Review

2019 in Review: The Best of “Reel Ad of the Week”

By Colin Costello Dec 27, 2019
The last year of the decade saw many innovative ads that either struck The Reel 360 team as visually striking, made us belly-laugh, made us think with sardonic and unblunted co...
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TBWA\MAL names Stefanowicz Chief Com Officer
  • REEL MOVES/LA

TBWA\MAL names Stefanowicz Chief Com Officer

By Reel 360 Nov 19, 2019
TBWA\Media Arts Lab, the global creative agency dedicated to Apple, today announced the appointment of Marianne Stefanowicz as the agency's first Chief Communications Officer. ...
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