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Adrien Brody taps into tax agony in TurboTax’s Super Bowl spot
  • Super Bowl

Adrien Brody taps into tax agony in TurboTax’s Super Bowl spot

By Reel 360 Feb 7, 2026
Acclaimed actor Adrien Brody leans fully into the agony of tax season in TurboTax’s latest Super Bowl outing, transforming routine financial stress into full-blown existentia...
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Adrien Brody is the expert in the TurboTax Super Bowl teaser
  • Super Bowl

Adrien Brody is the expert in the TurboTax Super Bowl teaser

By Reel 360 Jan 26, 2026
TurboTax is leaning all the way into the emotional chaos of tax season with the first tease of its Super Bowl LX spot, starring two-time Academy Award winner Adrien Brody. M...
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R/GA brings TurboTax back to the Super Bowl
  • Super Bowl

R/GA brings TurboTax back to the Super Bowl

By Reel 360 Jan 13, 2026
Because the Super Bowl is always a great place to start talking about taxes… TurboTax is heading back to the Big Game. Intuit’s tax software brand will return to the Sup...
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R/GA taps Vanessa Lai to advance AI-driven creative
  • REEL MOVES/NEW YORK

R/GA taps Vanessa Lai to advance AI-driven creative

By Reel 360 Dec 16, 2025
R/GA is continuing to push deeper into AI-driven creative innovation with the appointment of Vanessa Lai as Group Creative Director, Intelligent Systems, a newly created role d...
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Interpublic Group sells R/GA to Truelink Capital
  • REEL BUSINESS

Interpublic Group sells R/GA to Truelink Capital

By Reel 360 Mar 6, 2025
Earlier this week, Interpublic Group officially sold R/GA, the creative innovation company, to Truelink Capital, a private equity firm specializing in tech-enabled services. Th...
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Uber donates 10 million rides for vaccine shots
  • REEL NEW YORK

Uber donates 10 million rides for vaccine shots

By Reel 360 May 11, 2021
According to Uber, 45% of Americans lack public transportation access. Consequently, Uber is partnering with PayPal and Walgreens to create the Vaccine Access Fund to help Ame...
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AICP to give out awards for just being you
  • AICP

AICP to give out awards for just being you

By Colin Costello Apr 9, 2021
It's as if Oprah Winfrey were hosting the AICP Next Awards. "You deserve an award." You deserve an award, too!" You over, you get an award!" Why the award craziness? Blame 2020...
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All Lives Can’t Matter unless Black Lives Matter
  • Reel Ad of the Week

All Lives Can’t Matter unless Black Lives Matter

By Reel 360 Jun 19, 2020
To support the ongoing fight for racial justice for the Black community, the Ad Council and R/GA have launched a new PSA from the iconic Love Has No Labels campa...
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