Omnicom Archives

REEL BUSINESS

Omnicom introduces new leadership team

By Reel 360 Dec 1, 2025

Omnicom rolled out its long-term strategy and new executive structure today, marking its first major announcement since completing the historic acquisition of Interpublic on No...

REEL BUSINESS

Omnicom to cut more than 4,000 jobs

By Reel 360 Dec 1, 2025

Merry Christmas to Omnicom employees. The mega holding company said Monday it will eliminate more than 4,000 positions and retire several long-standing agency brands as it begi...

REEL BUSINESS

The new Omnicom rewrites the ad agency landscape

By Reel 360 Dec 1, 2025

The advertising industry itself has narrowed dramatically. In Ad Age’s first Agency Report in 1945, 22 agencies made the list. Today, only two remain: McCann and BBDO, both n...

REEL BUSINESS

Omnicom completes Interpublic acquisition

By Reel 360 Nov 29, 2025

Omnicom has finalized its acquisition of The Interpublic Group of Companies, Inc., following all required regulatory approvals. The deal forms the world’s most extensive mark...

REEL BUSINESS

Omnicom may shutter iconic DDB brand following IPG merger

By Reel 360 Oct 31, 2025

In what could mark one of the most seismic shifts in advertising’s modern era, Omnicom Group is reportedly planning to retire its storied agency brand DDB Worldwide following...

Omnicom-Interpublic merger: Boon or bane for advertising?

By Reel 360 Dec 9, 2024

The advertising world is abuzz with the news of Omnicom Group’s acquisition of the Interpublic Group (IPG) in a landmark deal that will reshape the industry landscape. Th...

CANNES LIONS

Cannes Lions: Omnicom agencies dominate festival

By Reel 360 Jun 25, 2021

At Cannes Lions Live 2021, Omnicom Group (NYSE: OMC) agencies were recognized for their excellence within both the creative and media disciplines. All three Omnicom cr...

REEL BUSINESS

Omnicom sees slight First Quarter increase in U.S.

By Reel 360 Apr 21, 2021

Omnicom Group Inc. (NYSE: OMC) announced net income - Omnicom Group Inc. for the first quarter of 2021 of $287.8 million as compared to $258.1 million in the first quarter...

REEL BUSINESS

Omnicom Media Group targeted by cyber attack

By Reel 360 Feb 16, 2021

On the day that Omnicom scheduled to publish its fourth quarter and full year 2020 results, Omnicom Media Group was reportedly hit by a cyber attack. According to AdAge who bro...

Advertising Awards

Omnicom agencies win big at Asia Agency of Year Awards

By Reel 360 Dec 4, 2020

Omnicom agencies continued their tradition of delivering outstanding creativity and effectiveness by winning 77 awards across five key regions (Australia/New Zealand, Japan/Ko...

Reel Ad of the Week

‘Yippee Ki Yay’ Willis is back with DieHard… batteries

By Colin Costello Oct 19, 2020

This Reel Ad of the Week is the bomb. Literally. On Sunday, DieHard brand batteries delivered big time. For the first time, Advance Auto Parts, Inc. brought together DieHard t...

REEL NEW YORK

Omnicom addresses racism in memo from John Wren

By Reel 360 Jun 3, 2020

Omnicom CEO John Wren sent an internal memo to all Omnicom employees today addressing racism and the police killing of George Floyd. Floyd was murdered on May 25 by Minneapo...

National

Omnicom’s Wren trolls Wendy Clark during call

By Reel 360 Apr 29, 2020

Yesterday, Omnicom Group Inc. held its quarterly conference call to review the holding company's first quarter financial results. In between announcements about the company's d...

National

GSD&M, Periscope, Zimmerman reduce staffs

By Reel 360 Apr 24, 2020

Two more Omnicom shops and an independent are the latest agencies who have been impacted by COVID-19 and forced to layoff or furlough staff and make salary cuts. Austin-based G...

International

It’s “Ominous-com” as CEO John Wren predicts layoffs

By Reel 360 Apr 14, 2020

Like all industries, the coronavirus COVID-19 has begun to affect the advertising industry. Omnicom CEO John Wren has confirmed staff reductions, salary slashes and furloughs a...

THE NEW NORMAL

The New Normal – BBDO embraces the home office

By Reel 360 Mar 19, 2020

Now that Omnicom has mandated its agencies' employees work from home, BBDO has launched a new initiative to help its team cope with the new —something to help their people co...

International

Omnicom mandates agencies to work from home

By Reel 360 Mar 17, 2020

In an effort to protect its 70,000+ employees from the global Coronavirus COVID-19 pandemic, holding company Omnicom which includes DDB, BBDO and TBWA, has issued a companywid...

BREAKING NEWS

Groupon taps TBWA\Chiat\Day NY

By Reel 360 Jan 16, 2020

Chicago-based Groupon, a global leader in local commerce, has selected TBWA\Chiat\Day New York—part of Omnicom Group—as its creative agency of record to help the ...