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The One Club launches “The One Show Indies”
  • The One Club

The One Club launches “The One Show Indies”

By Reel 360 Oct 14, 2025
The One Club for Creativity is shaking up its flagship awards with the debut of The One Show Indies, a new, dedicated track inside The One Show 2026 built to spotlight work fro...
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adidas x Dick’s pairs rising stars with everyday players
  • SPORTS

adidas x Dick’s pairs rising stars with everyday players

By Reel 360 Oct 10, 2025
adidas and DICK’S are kicking off “New Year, New You,” a youth-sports push that trades highlight reels for headspace. Conceived by 180 with adidas North America, the work...
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VML trims staff, then takes a bow.
  • REEL MOVES/NEW YORK

VML trims staff, then takes a bow.

By Reel 360 Oct 9, 2025
WPP’s VML has cut fewer than 100 roles across North America, less than 1% of its regional workforce, as part of a capabilities realignment tied to growth areas, evolving tech...
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McDonald’s x MONOPOLY returns with a Gen Z glow-up
  • REEL NEW YORK

McDonald’s x MONOPOLY returns with a Gen Z glow-up

By Reel Chicago Oct 8, 2025
After nearly a decade in storage, McDonald’s is dusting off one of its most-loved promotions, MONOPOLY Game, and relaunching it for 2025 with a swagger that’s equal parts n...
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m ss ng p eces elevates Rebecca Davis x Vicky Illk
  • REEL MOVES/LA

m ss ng p eces elevates Rebecca Davis x Vicky Illk

By Reel 360 Oct 7, 2025
Creative studio m ss ng p eces has expanded its leadership bench, promoting Rebecca Davis to Executive Producer and Vicky Illk to Head of Production, Live Action. Davis joins E...
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Station Film taps Golden Owl for East Coast representation
  • REEL MOVES/NEW YORK

Station Film taps Golden Owl for East Coast representation

By Reel 360 Oct 7, 2025
Station Film has signed management company Golden Owl for East Coast representation, expanding the commercial production house’s reach with a team known for championing cross...
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NBA launches its 2025-26 campaign: Start to Finish
  • SPORTS

NBA launches its 2025-26 campaign: Start to Finish

By Reel 360 Oct 6, 2025
The NBA tipped off its 2025–26 push today with “Start To Finish,” a new campaign rolling out across the NBA App and @NBA social channels that celebrates the sweat equity ...
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Bats, monsters and goal-line madness: What to watch this weekend
  • TV

Bats, monsters and goal-line madness: What to watch this weekend

By Reel 360 Oct 3, 2025
From crack-of-the-bat October to fourth-quarter chaos, this weekend is loaded with things to watch. The Phillies headline the NLDS while the ALDS hums in the background, the be...
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Schmigadoon! is marching to Broadway in 2026
  • Broadway

Schmigadoon! is marching to Broadway in 2026

By Reel 360 Oct 2, 2025
The Golden Age spoof that stole Apple TV+ hearts, Schmigadoon!, will kick up its heels on Broadway next spring—previews begin April 4, with opening night on April 20, an...
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eBay rolls out “eBay Stories,” a global brand push
  • REEL NEW YORK

eBay rolls out “eBay Stories,” a global brand push

By Reel 360 Oct 1, 2025
eBay is launching “eBay Stories,” a new global brand campaign that celebrates the personal stories and passions behind every purchase on the marketplace. Built with eBay’...
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Droga5 strengthens global leadership with new appointments
  • REEL MOVES/NEW YORK

Droga5 strengthens global leadership with new appointments

By Reel 360 Sep 30, 2025
Droga5 has announced three senior leadership appointments aimed at strengthening its global network and unifying its creative operations across markets. Effective immediatel...
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Reframing the CMO: GALE x Forbes present new findings
  • REEL BUSINESS

Reframing the CMO: GALE x Forbes present new findings

By Reel 360 Sep 24, 2025
GALE has released new research with Forbes Insights that reframes the modern Chief Marketing Officer as a builder of enterprise growth. In “The Business-Architect CMO: Bu...
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Cologuard turns fright into funny with Matthew Lillard
  • REEL NEW YORK

Cologuard turns fright into funny with Matthew Lillard

By Reel 360 Sep 23, 2025
The latest spot from Cologuard swaps jump scares for belly laughs, using classic horror language to make colon cancer screening feel stigma-free and straightforward. Directed b...
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ICYMI: The Best Ads of August
  • Reel Ad of the Week

ICYMI: The Best Ads of August

By Colin Costello Sep 23, 2025
August 2025 delivered one of the most eclectic mixes of brand storytelling we’ve seen all year. From insurance companies leaning on NFL quarterbacks to Nike turning football ...
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Topgolf launches new “Topgolf Has Football” campaign
  • REEL NEW YORK

Topgolf launches new “Topgolf Has Football” campaign

By Reel 360 Sep 16, 2025
Topgolf is doubling down on fun this fall. The brand today unveiled a new campaign, developed in partnership with creative agency of record Anomaly, that puts one message front...
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Blue Moon turns 30—and “Orange” gets new name
  • REEL NEW YORK

Blue Moon turns 30—and “Orange” gets new name

By Reel 360 Sep 14, 2025
To mark three decades of citrus-kissed pints, Blue Moon is having a little fun with language. The brand is “officially” rebranding orange as BlueMoonGarnish—a cheeky nod ...
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New York Lottery has more up its sleeve with NYL+
  • Reel Ad of the Week

New York Lottery has more up its sleeve with NYL+

By Colin Costello Sep 12, 2025
New Yorkers aren’t exactly trusting when a brand promises “more.” That’s the brilliant tension McCann New York plays with in “Nothing Up Our Sleeve,” a surreal, sle...
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Ford introduces new global campaign – Ready, Set, Ford
  • REEL NEW YORK

Ford introduces new global campaign – Ready, Set, Ford

By Reel 360 Sep 10, 2025
Ford is opening a new chapter with “Ready Set Ford,” a sweeping brand platform designed to re-energize the 122-year-old automaker and reconnect it with customers in a marke...
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Merman’s Lev Pakman directs Arch Manning for Warby Parker
  • REEL NEW YORK

Merman’s Lev Pakman directs Arch Manning for Warby Parker

By Reel 360 Sep 10, 2025
“People said I don’t look like your average football player,” says Arch Manning, tossing a ball while sporting glasses in a new commercial for Warby Parker. The playfu...
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Bumble hits the right note with an ode to real connection
  • REEL NEW YORK

Bumble hits the right note with an ode to real connection

By Reel 360 Sep 9, 2025
Following last week’s launch of its new brand platform, For The Love of Love, Bumble has unveiled a powerful film that celebrates real, authentic love—no filters, no gloss,...
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