New York Archives

REEL NEW YORK

Ford introduces new global campaign – Ready, Set, Ford

By Reel 360 Sep 10, 2025

Ford is opening a new chapter with “Ready Set Ford,” a sweeping brand platform designed to re-energize the 122-year-old automaker and reconnect it with customers in a marke...

REEL NEW YORK

Merman’s Lev Pakman directs Arch Manning for Warby Parker

By Reel 360 Sep 10, 2025

“People said I don’t look like your average football player,” says Arch Manning, tossing a ball while sporting glasses in a new commercial for Warby Parker. The playfu...

REEL NEW YORK

Bumble hits the right note with an ode to real connection

By Reel 360 Sep 9, 2025

Following last week’s launch of its new brand platform, For The Love of Love, Bumble has unveiled a powerful film that celebrates real, authentic love—no filters, no gloss,...

REEL MOVES/NEW YORK

GALE brings back Bailey Dougherty

By Reel 360 Sep 9, 2025

GALE has rehired Bailey Dougherty in a newly created dual role as Chief People and Product Officer, tasking her with advancing the shop’s innovation agenda while strengthenin...

Music

Lady Gaga, Sabrina Carpenter, Ariana Grande, top MTV VMAs

By Reel 360 Sep 8, 2025

Lady Gaga, Sabrina Carpenter, Ariana Grande, Rosé and Bruno Mars were among the night’s standouts at the 2025 MTV Video Music Awards (VMAs), broadcast live from UBS Arena in...

Film

The Conjuring: Last Rites startles the box office… in a good way

By Reel 360 Sep 8, 2025

Warner Bros. kept horror on top this weekend as The Conjuring: Last Rites opened to $83.0M, more than double the original Conjuring’s $41.9M debut in 2013 and the biggest hor...

REEL MOVES/NEW YORK

American Haiku names Jessica Kingsbery CEO

By Reel 360 Sep 5, 2025

American Haiku today announced that Jessica Kingsbery has been named its first-ever Chief Executive Officer. In the newly created role, Kingsbery will oversee the agency’s ...

Reel Ad of the Week

Timothée Chalamet leads high-octane story for Lucid Gravity

By Reel 360 Sep 5, 2025

Lucid Group, Inc., maker of the world’s most advanced electric vehicles, today unveiled “Driven,” an adrenaline-fueled brand story headlined by Academy Award nominee Timo...

MEDIA

Howard Stern delays SiriusXM return

By Lexi Carson Sep 2, 2025

Howard Stern will reveal all... just not yet. The host had been slated to return to his SiriusXM show on Tuesday, September 2, after weeks of promos promised a big reveal amid...

SPORTS

Nissan’s Heisman House hits the road for Season 15

By Colin Costello Aug 28, 2025

For 15 years, Nissan’s Heisman House has been a fall tradition—bringing together legends of college football for a season of hijinks, rivalry, and camaraderie. But this yea...

REEL MOVES/NEW YORK

BURN Studio signs award-winning director Caraz

By Reel 360 Aug 26, 2025

BURN Studio has signed award-winning director Caraz, whose blend of human-centered storytelling and high visual craft has made her a standout on the global stage. This marks he...

REEL NEW YORK

BRACH’S declares “It’s Candy Corn Season”

By Reel 360 Aug 26, 2025

Fall just got a new anthem, and it’s sweet. BRACH’S, the maker of America’s #1 Candy Corn, has launched a playful campaign that positions its iconic treat as the unoffici...

REEL MOVES/NEW YORK

Storefront Music Names Matt Nelson as Managing Director

By Reel 360 Aug 25, 2025

Storefront Music, the original music, sound design, and audio-post company led by John “Scrapper” Sneider and Adam Elk, has appointed longtime music production executive Ma...

REEL MOVES/NEW YORK

Gravity Global acquires Marketing Doctor

By Reel 360 Aug 25, 2025

Full-service agency Gravity Global has acquired performance media agency Marketing Doctor, further strengthening its paid media expertise and integrated marketing services. The...

Film

Netflix’s KPOP Demon Hunters steals B.O. spotlight

By Lexi Carson Aug 25, 2025

This weekend delivered one of the most surprising box office stories of the year, as Netflix’s animated sing-along KPOP Demon Hunters stormed theaters for a two-day run and g...

REEL NEW YORK

Bud Light and Shane Gillis crack open laughs with new campaign

By Reel 360 Aug 19, 2025

College football is back, and so is Bud Light with a campaign that blends tradition, comedy, and ice-cold refreshment. Actor and comedian Shane Gillis returns for his second se...

Music

Sabrina Carpenter among performers on MTV “VMAs”

By DeMarcus Reynolds Aug 18, 2025

The stage is officially set for the 2025 MTV Video Music Awards, and the lineup is looking like fire. MTV has dropped the first wave of performers and honorees, featuring a mix...

Film

Weapons defends its box office territory

By Lexi Carson Aug 18, 2025

Hollywood’s late-summer box office is doing its usual fade-out shuffle, but Warner Bros.’ Weapons isn’t going quietly. The Zach Cregger horror film scored another $25M in...

REEL NEW YORK

Snickers and Josh Allen tackle halftime hunger

By Lexi Carson Aug 14, 2025

Buffalo Bills quarterback Josh Allen is more than just a game-day star this season — he’s also the face of Snickers’ latest You’re Not You When You’re Hungry campaign...

REEL MOVES/NEW YORK

SCHROM x Yacht Club signs director Alex Grima

By Reel 360 Aug 14, 2025

SCHROM x Yacht Club has added French director Alex Grima to its growing roster. Known for his artful, high-energy tabletop and food filmmaking, Grima brings a unique blend of t...