Dogs are howling over NY Lottery’s new song

Lottery
(Screengrab)

After launching the $1,000,000 Lucky Dog Scratch-Off Game Series, the New York Lottery is back with another treat for dogs and their humans. A new music track just dropped called, “Wanna Go for a Walk?” 

Created by McCann, the song features a totally unique instrumentation. It might sound like a hip-hop beat to human ears, but it’s composed using all the sounds that dogs love most. Listen close and you’ll hear squeaky toys, leash jingles, duck quacks, doorbells, clickers and more.

Many pet owners already play music for their furry friends, but this song was written so that they’d have something to enjoy together.

Directed by Juan Zuleta, the video stars a band of musical pups playing instruments and mixing their doggy track in the studio. Watch below:


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To get tails wagging across social media, the New York Lottery is partnering with @MarleyInNYC and @BubalahPoochie to promote a reaction video challenge. Using a combination of Instagram Reels, Stories, and In-Feed posts, New Yorkers will be challenged to film their dogs listening to the new track. You should expect to see even more adorable dog content the next time you scroll.

The song is available on Spotify, and its accompanying music video can be found YouTube.

CREDITS:

CLIENT: New York Lottery

AGENCY: McCann New York 

  • Shayne Millington – Co-Chief Creative Officer 
  • Pierre Lipton – Co-Chief Creative Officer 
  • Dominick Baccollo – SVP, Executive Creative Director 
  • Jason Ashlock – SVP, Executive Creative Director 
  • Noah Benezra – Associate Creative Director 
  • Gina Senese – Senior Art Director 
  •  Sarah Wagner – Senior Art Director 
  • Aaron Kovan – Head of Production 
  • Katie Boyko – Executive Producer 
  • Eric Johnson aka DJ Bunny Ears – SVP, Executive Music Producer 
  • Colleen Dahlstrom – Music Producer 
  • Madison Rowe – Junior Music Producer
  • Jamie Jou – Business Manager, Music
  • Natalie Hernandez – Business Manager 
  • Krenzy Varga – Talent Manager 
  • Jessica Gelbart – Talent Manager 
  • Nikki Maizel – EVP, Executive Account Director 
  • Molly Vossler – VP, Account Director 
  • Christina Harman – Senior Account Executive 
  • Ana Gonzalez – Senior Account Executive 
  • Ann-Marie Abril – Senior Project Manager 
  • Laura Frank – SVP, Group Strategy Director  
  • Emily Brown – VP, Strategy Director  
  • Billy LePage – Senior Strategist  
  • Kara Haynesworth – Associate Social Strategy Director 
  • Jordana Judson – Senior Community Manager 

PRODUCTION: CRAFT 

  • Juan Felipe Zuleta – Director  
  • Adam Hirsh – SVP Head of Content North America 
  • Zoe Greene – Senior Producer 
  • Juan Sebastian – Producer  

EDIT: White House Post  

  • Matt Badger — Editor  
  • Ally Gondeck – Assistant Editor
  • Caitlin Grady – Executive Producer  
  • Melanie Klein – Head of Production  
  • Peter Amante – VFX
  • Ron Sudul – Color

AUDIO: JSM  

  • Joel Simon – CCO/CEO/Co-Composer
  • Jeff Fiorello – VP/Executive Producer 
  • Norm Felker – Senior Producer 
  • Andrew Manning – Senior Producer 
  • Sharon Cha – Producer
  • Nathaniel Morgan – Co-Composer

Audio Post-Production: Duotone

  • Juan Aboites – Sound Designer / Mixer
  • Greg Tiefenbrun – Executive Production, Audio Post

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