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Tag: New York Lottery

Dogs are howling over NY Lottery’s new song
  • REEL NEW YORK

Dogs are howling over NY Lottery’s new song

By Reel 360 May 23, 2022
After launching the $1,000,000 Lucky Dog Scratch-Off Game Series, the New York Lottery is back with another treat for dogs and their humans. A new music track just dropped cal...
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Meet a new breed of New York Scatch-Off Game
  • REEL NEW YORK

Meet a new breed of New York Scatch-Off Game

By Reel 360 Apr 11, 2022
Get your dog paws ready. The New York Lottery is launching the new $1,000,000 Lucky Dog Scratch-Off Series. Our friends at McCann New York helped develop and create both th...
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It’s about Family! New York Lottery, X Series Family of Scratch-Off Games 
  • REEL NEW YORK

It’s about Family! New York Lottery, X Series Family of Scratch-Off Games 

By Reel 360 Jan 11, 2022
The New York Lottery’s X Series’ family of Scratch-Off tickets can multiply your win. So, to announce the X Series’ biggest ticket drop yet, our friends at McCann are int...
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This New York Lottery game will lift every bacon lover’s spirits
  • REEL NEW YORK

This New York Lottery game will lift every bacon lover’s spirits

By Reel 360 Sep 29, 2021
There’s something delicious (yeah, we went there) coming to New York Lottery retailers. It’s a new Scratch-Off Game called BACON! Yes, glorious bacon! To launch the new ...
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NY Lottery encourages players to “Spend More Time with their Numbers”
  • REEL NEW YORK

NY Lottery encourages players to “Spend More Time with their Numbers”

By Reel 360 Aug 25, 2021
When it comes to playing the New York Lottery, everybody has their favorite numbers. Lucky numbers. Birthdays. Anniversaries. With the newly re-branded Twice Daily Games from t...
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NY Lottery creates podcast to solve $1m mystery
  • Podcasts

NY Lottery creates podcast to solve $1m mystery

By Reel 360 May 20, 2021
New Yorkers are asking who took the missing $1,000,000 Premiere Scratch-Off Game in the New York Lottery latest whodunnit-style commercial. To thicken the plot, Webby Netwo...
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New York Lottery presents the ultimate Whodunnit…
  • REEL NEW YORK

New York Lottery presents the ultimate Whodunnit…

By Reel 360 Apr 12, 2021
How do you launch a movie-themed scratch-off game for the New York Lottery? With the same approach a film studio premiering a movie in Hollywood would take, of course, beginnin...
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