NY Lottery encourages players to “Spend More Time with their Numbers”

Lottery
(Numbers cozy up to peeps in new Lottery campaign)

When it comes to playing the New York Lottery, everybody has their favorite numbers. Lucky numbers. Birthdays. Anniversaries. With the newly re-branded Twice Daily Games from the New York Lottery, those players now have two chances a day to play their numbers. Win4, NUMBERS and Take 5 are easy to play draw games that always deliver a reliable dose of optimism.

To encourage players to “Spend More Time with Their Numbers,” McCann New York brought those Lottery numbers to life in a :30 spot directed by Aaron Ruell from Sanctuary Content. The spot features New Yorkers hanging out with their numbers in routine yet charming situations.

But in this case, those numbers are larger-than-life, multi-colored, furry creatures. The Lottery story is a simple demonstration of the excitement Twice Daily Games can add to the everyday.  Watch below:


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The New York Lottery campaign is being carried across TV, radio, OOH, print, social and digital executions 8/16-10/10.

CREDITS:

CLIENT: New York State Lottery

AGENCY: McCann, New York

PRODUCTION

Aaron Kovan

Chance Bassett

Andrea Kaye

Cindi Blondell

ACCOUNT

Nikki Maizel

Caroline Fuller

Molly Vossler

Christina Harman

Ana Gonzalez

STRATEGY

Laura Frank

Emily Brown

Grace Freeman

Rebecca Krevat 

Jordana Judson

PROJECT MANAGEMENT

Katie Landkamer

Connor Byrne

MUSIC PRODUCTION

Eric DJ Bunny Ears Johnson

Colleen Dahlstrom

Madison Rowe

BUSINESS MANAGEMENT

Natalie Hernandez

CREATIVE

Mat Bisher

Jason Ashlock & Dom Baccollo

Noah Benezra & Antony Rush

Alec Reda & Lyns Descardes

Annie Elliott & Dan Kim

Mikey Bready

PARTNERS

Aaron Ruell : Director

Jeffrey Kim : DP

James Duffy : Editor

Sanctuary Content

NO6

Craft

Duotone

Sonic Union

Co3

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